Start the day with former Federal CIOs & other Federal colleagues to discuss trends in the industry with Salesforce Co-founder, Parker Harris. Demystify agents & get started fast with Accelerators.
8:00 AM EDT - Wednesday, Mar 19
- YesITEducationPublic SectorGovernment CloudAgentforce Public SectorAgentforceArtificial IntelligenceIntermediateBreakoutYesBreakoutHear current trends in the state of the industry with Parker Harris.Discuss use cases of agents and their attributes (role, action, data, guardrails, channels).Participate in the live building of an agent for federal government service.Coming SoonWednesday, Mar 198:00 a.m. Wednesday, Mar 19
- Wednesday, Mar 198:30 AM - 9:30 AM EDT(12:30 PM - 1:30 PM GMT)Federal Civilian Breakout (Room 207A)
9:00 AM EDT - Wednesday, Mar 19
- YesAdministratorOperationsServiceHealthcare and Life SciencesNonprofitPublic SectorExperience CloudAgentforce Public SectorArtificial IntelligenceBeginnerRoundtableYesRoundtableIdentify key service scenarios where AI can drive efficiency and improve customer experiences.Determine the critical data sources needed to support impactful AI use cases.Discuss AI implementation with peers, including security and compliance challenges.Wednesday, Mar 199:00 a.m. Wednesday, Mar 19Join us for a discussion on the emerging AI technologies and future trends that will have the biggest impact on customer service.
- Wednesday, Mar 199:00 AM - 9:45 AM EDT(1:00 PM - 1:45 PM GMT)Service Lodge (Room 202B)
11:00 AM EDT - Wednesday, Mar 19
- YesAdministratorDeveloperAgentforceArtificial IntelligenceBeginnerHands-on TrainingYesPlease bring your own laptop to participate.Hands-on TrainingLearn how to build a Service Agent.Learn how to set up omni flow to route work to Service Agent.Test Service Agent in the Experience Cloud site.Wednesday, Mar 1911:00 a.m. Wednesday, Mar 193:00 p.m. Wednesday, Mar 191:00 p.m. Wednesday, Mar 19Learn how to customize Agentforce with low code and enable it to answer customer questions and decrease case resolution time.Required equipment: Please bring your own laptop to participate.
- Wednesday, Mar 1911:30 AM - 1:00 PM EDT(3:30 PM - 5:00 PM GMT)Hands-on Training (Room 206)
- YesMarketingAgentforce MarketingAgentforceBeginnerBreakoutYesBreakoutUnderstand the Marketing Cloud vision and how your business can benefit from these innovations.Hear use cases that combine the power of data, Agentforce & marketing to deliver exceptional customer-driven relationships.Learn how this solution clearly differentiates Marketing Cloud as a leader.Wednesday, Mar 1911:00 a.m. Wednesday, Mar 19Hear from marketing experts on how Agentforce and data are transforming the way customer relationships are built across the full lifecycle. Learn about new innovations and use cases that drive growth.
- Wednesday, Mar 1911:30 AM - 12:00 PM EDT(3:30 PM - 4:00 PM GMT)Breakout 3 (Campground)
12:00 PM EDT - Wednesday, Mar 19
- YesDeveloperAgentforceSalesforce on SalesforceBeginnerTheaterYesTheaterDiscover how we’re using the customer success score to measure customer success for our business.See the customer success score in action and see how it measures product adoption, customer expertise, and technical health.Find out the steps it takes to build a customer success score for your business.Wednesday, Mar 1912:00 p.m. Wednesday, Mar 193:00 p.m. Wednesday, Mar 19Learn how the Salesforce customer support team uses Agentforce Service Agent to engage customers autonomously 24/7 to resolve cases quickly and accurately, grounded in trusted data.
- Wednesday, Mar 1912:00 PM - 12:20 PM EDT(4:00 PM - 4:20 PM GMT)Salesforce on Salesforce Theater (Campground)
- YesITServiceAgentforce Field ServiceAgentforceArtificial IntelligenceIntermediateRoundtableYesRoundtableHear from product leaders on the potential for AI agents maximizing your field service workforce.Meet with other customers to explore the opportunities for AI agents in field service.Explore different AI agent use cases and discuss implementation strategy, potential obstacles, change management, and more.Wednesday, Mar 1912:00 p.m. Wednesday, Mar 19Discuss how to incorporate AI agents into field service teams, from work and asset management to dispatch and scheduling to onsite mobile work to the customer experience to overall operations.
- Wednesday, Mar 1912:30 PM - 1:15 PM EDT(4:30 PM - 5:15 PM GMT)Service Lodge (Room 202B)
- YesNonprofitAgentforce NonprofitAgentforceBeginnerBreakoutYesBreakoutLearn about Agentforce: what it is, how it works, and why you should care.Hear from association leaders on how and why they are implementing AI for their organization.Understand the steps to get started on a proof of concept for AI within your organization.Wednesday, Mar 1912:00 p.m. Wednesday, Mar 19Learn how association technology leaders are implementing innovative strategies to enhance AI readiness and adoption to drive member engagement.
- Wednesday, Mar 1912:30 PM - 1:00 PM EDT(4:30 PM - 5:00 PM GMT)Salesforce National Security Breakout (Room 201)
- YesAdministratorNonprofitAgentforceArtificial IntelligenceBeginnerRoundtableYesRoundtableUnderstand the value of AI-Powered automation for NGOs.Identify and develop practical use cases for Agentforce.Experience Agentforce in action through a live demo.Wednesday, Mar 1912:00 p.m. Wednesday, Mar 19Discover real-world use cases, participate in interactive discussions, and watch live as we create an Agentforce solution based on your input.
- Wednesday, Mar 1912:30 PM - 1:10 PM EDT(4:30 PM - 5:10 PM GMT)Salesforce for Nonprofits (Room 209ABC)
- YesSalesAgentforce SalesAgentforceSalesforce on SalesforceIntermediateTheaterYesTheaterUnderstand Salesforce’s vision for empowering employees with Agentforce.Learn about Salesforce’s rollout strategy for implementing Agentforce to support employees.Explore high-level use cases and how Agentforce integrates seamlessly with the broader Salesforce Platform.Wednesday, Mar 1912:00 p.m. Wednesday, Mar 194:00 p.m. Wednesday, Mar 19Learn how Salesforce deploys new AI features to augment our sales teams with Agentforce Sales Agents, including SDR Agent & Sales Coach. Learn best practices and hear about our future Sales AI plans.
- Wednesday, Mar 1912:30 PM - 12:50 PM EDT(4:30 PM - 4:50 PM GMT)Salesforce on Salesforce Theater (Campground)
1:00 PM EDT - Wednesday, Mar 19
- YesFinance and AccountingSalesAgentforce Revenue ManagementAgentforceBeginnerTheaterYesTheaterWednesday, Mar 191:00 p.m. Wednesday, Mar 19Go deeper with Revenue Cloud. Beginners and experts alike can benefit from discovering new use cases, functionality, and tips and tricks, including how to get more selling help with Agentforce.
- Wednesday, Mar 191:00 PM - 1:20 PM EDT(5:00 PM - 5:20 PM GMT)Theater 2 (Campground)
- YesServiceAgentforce ServiceSlackSalesforce on SalesforceIntermediateTheaterYesTheaterDiscover how Salesforce uses Service Cloud, AI, and Agentforce to resolve almost 2 million cases per year.Learn how Salesforce uses Slack swarming to quickly resolve cases.Understand how Salesforce support engineers are empowered to drive up CSAT.Wednesday, Mar 194:00 p.m. Wednesday, Mar 191:00 p.m. Wednesday, Mar 19Discover how Salesforce handles cases for 200,000 global customers. Join support leaders to see how they use Service Cloud, Slack, and AI to boost agent productivity and streamline case resolution.
- Wednesday, Mar 191:00 PM - 1:20 PM EDT(5:00 PM - 5:20 PM GMT)Salesforce on Salesforce Theater (Campground)
- YesAdministratorServiceAgentforce ServiceArtificial IntelligenceIntermediateWorkshopYesPlease bring your own laptop to participate.WorkshopWednesday, Mar 191:00 p.m. Wednesday, Mar 19Hear from a Service Cloud product expert on how to differentiate your service program. You’ll walk away with practical tips on channel, generative AI, knowledge, and self-service strategies.Required equipment: Please bring your own laptop to participate.
- Wednesday, Mar 191:30 PM - 2:15 PM EDT(5:30 PM - 6:15 PM GMT)Service Lodge (Room 202B)
- YesAdministratorDeveloperAgentforceArtificial IntelligenceBeginnerHands-on TrainingYesPlease bring your own laptop to participate.Hands-on TrainingLearn how to build a Service Agent.Learn how to set up omni flow to route work to Service Agent.Test Service Agent in the Experience Cloud site.Wednesday, Mar 1911:00 a.m. Wednesday, Mar 193:00 p.m. Wednesday, Mar 191:00 p.m. Wednesday, Mar 19Learn how to customize Agentforce with low code and enable it to answer customer questions and decrease case resolution time.Required equipment: Please bring your own laptop to participate.
- Wednesday, Mar 191:30 PM - 3:00 PM EDT(5:30 PM - 7:00 PM GMT)Hands-on Training (Room 206)
- YesHuman ResourcesITPublic SectorAgentforce Public SectorCustomer RelationshipsBeginnerBreakoutYesBreakoutUnderstand how to utilize customer-centric digital services that simplify benefit search, enrollment, and self-service.Learn how to enhance operational efficiency and reduce errors with automated, digital-first benefit management tools.Wednesday, Mar 191:00 p.m. Wednesday, Mar 19Transform constituent care model with self service portal & platform, to deliver tailored experiences while improving the efficiency of managing & administering benefits as well as social services.
- Wednesday, Mar 191:30 PM - 2:00 PM EDT(5:30 PM - 6:00 PM GMT)Salesforce National Security Breakout (Room 201)
2:00 PM EDT - Wednesday, Mar 19
- YesOperationsServiceHealthcare and Life SciencesPublic SectorAgentforce HealthAgentforceArtificial IntelligenceBeginnerTheaterYesTheaterLearn how Health Cloud’s specialized data model enables a unified view and exchange of critical public health data.See how Agentforce expedites investigations, streamlining case management with automated workflows and real-time insights.Learn how Agentforce enhances community trust and engagement with 24/7 support, tailored communication & targeted outreach.Wednesday, Mar 192:00 p.m. Wednesday, Mar 19Learn how Health Cloud’s Disease Surveillance solution and Agentforce, help identify outbreaks, and prevent the spread of communicable diseases for state, local & federal public health departments.
- Wednesday, Mar 192:00 PM - 2:20 PM EDT(6:00 PM - 6:20 PM GMT)Theater 1 (Campground)
- YesITOperationsPublic SectorGovernment CloudSlackProductivityBeginnerTheaterYesTheaterLearn how Slack helps government teams deliver software faster by enhancing collaboration and automating workflows.Discover how Rise8 and the VA use Slack to break down silos, streamline workflows, and improve deployment speed.Gain actionable insights and best practices on using Slack to drive agile, high-impact software delivery at scale.Wednesday, Mar 192:00 p.m. Wednesday, Mar 19Learn how Slack enables government customers to collaborate in real-time and accelerate software delivery. Hear real-world use cases and learn about the latest product updates.
- Wednesday, Mar 192:30 PM - 2:50 PM EDT(6:30 PM - 6:50 PM GMT)Theater 2 (Campground)
- YesArchitectITOperationsEducationPublic SectorGovernment CloudAgentforce Public SectorAgentforceAutomationIntermediateBreakoutYesBreakoutLearn how Salesforce prepares business value analyses and how you can leverage that work in your business cases.See how Slack drives collaboration and business value within and across government agencies.Understand the roadmap of Government Cloud for the U.S. federal government.Coming SoonWednesday, Mar 192:00 p.m. Wednesday, Mar 19Learn how we define and present value in business cases. See how to increase agency productivity with Slack, and hear product experts discuss focus areas and GovCloud roadmap.
- Wednesday, Mar 192:45 PM - 3:30 PM EDT(6:45 PM - 7:30 PM GMT)Federal Civilian Breakout (Room 207A)
3:00 PM EDT - Wednesday, Mar 19
- YesAdministratorITEducationPublic SectorAgentforce EducationGovernment CloudArtificial IntelligenceBeginnerTheaterYesTheaterLearn how to reinvent critical workflows - like case management - while reducing storage costsBox is FedRAMP and IL4 compliant keeping your documents safe and secureEliminate storage constraints with unlimited file storage and a simplified IT architectureWednesday, Mar 193:00 p.m. Wednesday, Mar 19Explore how Box and Agentforce help agencies drive intelligent, modern workflows, while powering FedRAMP and IL4 compliance. Plus, see how to automate case management with metadata extraction.
- Wednesday, Mar 193:00 PM - 3:20 PM EDT(7:00 PM - 7:20 PM GMT)Theater 3 (Campground)
- YesServiceAgentforce ServiceAgentforceArtificial IntelligenceIntermediateTheaterYesTheaterWednesday, Mar 193:00 p.m. Wednesday, Mar 19AI is only as powerful as its data inputs. Learn how Sprout’s integration with Agentforce harnesses social data to unveil a 360-degree customer view and accelerate personalized care across channels.
- Wednesday, Mar 193:30 PM - 3:50 PM EDT(7:30 PM - 7:50 PM GMT)Theater 3 (Campground)
- YesOperationsServicePublic SectorAgentforceData 360Artificial IntelligenceBeginnerBreakoutYesBreakoutWednesday, Mar 193:00 p.m. Wednesday, Mar 19Discover how AI and Agentforce are revolutionizing service delivery for government agencies. Join us to dive into practical use cases to better serve citizens and modernize your agency’s workflow
- Wednesday, Mar 193:30 PM - 4:00 PM EDT(7:30 PM - 8:00 PM GMT)Breakout 3 (Campground)
- YesAdministratorDeveloperAgentforceArtificial IntelligenceBeginnerHands-on TrainingYesPlease bring your own laptop to participate.Hands-on TrainingLearn how to build a Service Agent.Learn how to set up omni flow to route work to Service Agent.Test Service Agent in the Experience Cloud site.Wednesday, Mar 1911:00 a.m. Wednesday, Mar 193:00 p.m. Wednesday, Mar 191:00 p.m. Wednesday, Mar 19Learn how to customize Agentforce with low code and enable it to answer customer questions and decrease case resolution time.Required equipment: Please bring your own laptop to participate.
- Wednesday, Mar 193:30 PM - 5:00 PM EDT(7:30 PM - 9:00 PM GMT)Hands-on Training (Room 206)
- YesDeveloperAgentforceSalesforce on SalesforceBeginnerTheaterYesTheaterDiscover how we’re using the customer success score to measure customer success for our business.See the customer success score in action and see how it measures product adoption, customer expertise, and technical health.Find out the steps it takes to build a customer success score for your business.Wednesday, Mar 1912:00 p.m. Wednesday, Mar 193:00 p.m. Wednesday, Mar 19Learn how the Salesforce customer support team uses Agentforce Service Agent to engage customers autonomously 24/7 to resolve cases quickly and accurately, grounded in trusted data.
- Wednesday, Mar 193:30 PM - 3:50 PM EDT(7:30 PM - 7:50 PM GMT)Salesforce on Salesforce Theater (Campground)
- YesITAgentforceData 360DataBeginnerWorkshopYesWorkshopWednesday, Mar 193:00 p.m. Wednesday, Mar 19Get started with your first Data Cloud use cases. Learn how to define, develop, and determine all the necessary components to get started.
- Wednesday, Mar 193:30 PM - 4:15 PM EDT(7:30 PM - 8:15 PM GMT)Platform Lodge (Room 207B)
4:00 PM EDT - Wednesday, Mar 19
- YesSalesAgentforce SalesAgentforceSalesforce on SalesforceIntermediateTheaterYesTheaterUnderstand Salesforce’s vision for empowering employees with Agentforce.Learn about Salesforce’s rollout strategy for implementing Agentforce to support employees.Explore high-level use cases and how Agentforce integrates seamlessly with the broader Salesforce Platform.Wednesday, Mar 1912:00 p.m. Wednesday, Mar 194:00 p.m. Wednesday, Mar 19Learn how Salesforce deploys new AI features to augment our sales teams with Agentforce Sales Agents, including SDR Agent & Sales Coach. Learn best practices and hear about our future Sales AI plans.
- Wednesday, Mar 194:00 PM - 4:20 PM EDT(8:00 PM - 8:20 PM GMT)Salesforce on Salesforce Theater (Campground)
- YesData AnalystOperationsPublic SectorTableauData 360DataBeginnerBreakoutYesBreakoutLearn how to deliver proactive insights, conversational analytics, and automation, freeing analysts for high-value work.Understand the importance of connecting AI agents to trusted, accurate business context.Discover public sector use cases to improve operational efficiency, automate repetitive tasks and make data-driven decisions.Coming SoonWednesday, Mar 194:00 p.m. Wednesday, Mar 19Learn how Tableau and Agentforce are revolutionizing analytics to be faster, smarter, and more impactful — and transforming business by bringing agentic analytics to every work flow.
- Wednesday, Mar 194:00 PM - 4:30 PM EDT(8:00 PM - 8:30 PM GMT)Breakout 1 (Keynote Room)
- YesServiceAgentforce ServiceSlackSalesforce on SalesforceIntermediateTheaterYesTheaterDiscover how Salesforce uses Service Cloud, AI, and Agentforce to resolve almost 2 million cases per year.Learn how Salesforce uses Slack swarming to quickly resolve cases.Understand how Salesforce support engineers are empowered to drive up CSAT.Wednesday, Mar 194:00 p.m. Wednesday, Mar 191:00 p.m. Wednesday, Mar 19Discover how Salesforce handles cases for 200,000 global customers. Join support leaders to see how they use Service Cloud, Slack, and AI to boost agent productivity and streamline case resolution.
- Wednesday, Mar 194:30 PM - 4:50 PM EDT(8:30 PM - 8:50 PM GMT)Salesforce on Salesforce Theater (Campground)
