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9:00 AM EDT - Wednesday, Mar 19

  • Yes
    IT
    Agentforce MuleSoft
    Agentforce
    Integration
    Beginner
    Breakout
    Yes
    Breakout
    Learn how to connect all your data with MuleSoft for Agentforce.
    Deliver personalized experiences by providing AI agents with connected data from every system.
    Ensure customer, employee, and business data remains secure by governing and securing every interaction with protected APIs.
    Wednesday, Mar 19
    9:00 a.m. Wednesday, Mar 19
    Agents are only as good as the data they can access and the actions they can execute. Learn how to connect your digital workforce to the systems you use every day.
    • Wednesday, Mar 199:00 AM - 9:30 AM EDT
      (1:00 PM - 1:30 PM GMT)
      Breakout 3 (Campground)
  • Yes
    Service
    Public Sector
    Government Cloud
    Agentforce Service
    Artificial Intelligence
    Beginner
    Theater
    Yes
    Theater
    Wednesday, Mar 19
    9:00 a.m. Wednesday, Mar 19
    Learn how to connect digital channels, voice, and AI to improve service delivery while maximizing efficiency and reducing costs. Discover the steps to take now to ensure you’re ready to adopt AI next.
    • Wednesday, Mar 199:30 AM - 9:50 AM EDT
      (1:30 PM - 1:50 PM GMT)
      Theater 2 (Campground)

11:00 AM EDT - Wednesday, Mar 19

  • Yes
    Sales
    Nonprofit
    Agentforce Nonprofit
    Customer Relationships
    Intermediate
    Roundtable
    Yes
    Please bring your own laptop to participate.
    Roundtable
    Understand the opportunity AI embedded in the flow of work presents to scale relationship-based fundraising.
    Recognize how embracing a new balance of art and science in fundraising can lead to increased revenue and productivity.
    See these fundraising advantages in action through a live demo.
    Wednesday, Mar 19
    11:00 a.m. Wednesday, Mar 19
    Explore how Salesforce can simplify your workflow, connect disparate systems, and provide a holistic view of your donors to help you raise more money with the staff you have.
    Required equipment: Please bring your own laptop to participate.
    • Wednesday, Mar 1911:30 AM - 12:10 PM EDT
      (3:30 PM - 4:10 PM GMT)
      Salesforce for Nonprofits (Room 209ABC)

1:00 PM EDT - Wednesday, Mar 19

  • Yes
    Commerce
    Agentforce Commerce
    Agentforce
    Artificial Intelligence
    Beginner
    Theater
    Yes
    Theater
    Learn how commerce leaders are using AI and what the actual effect has been so far.
    Learn how customer expectations are evolving and how to keep up.
    Learn key tactics for overcoming commerce challenges in 2025.
    Wednesday, Mar 19
    1:00 p.m. Wednesday, Mar 19
    Join us to learn how today’s business leaders leverage Agentforce for Commerce to increase revenue & lower costs on the only AI-powered platform that connects revenue across the entire customer journey.
    • Wednesday, Mar 191:00 PM - 1:20 PM EDT
      (5:00 PM - 5:20 PM GMT)
      Theater 1 (Campground)
  • Yes
    Administrator
    Service
    Public Sector
    Agentforce Public Sector
    Agentforce
    Productivity
    Beginner
    Salesforce+ Stage
    Yes
    Salesforce+ Stage
    Wednesday, Mar 19
    1:00 p.m. Wednesday, Mar 19
    Get insider insights on the public sector breakout session, discover the latest product announcements in government & public health, and explore key findings from our new Connected Government Report.
    • Wednesday, Mar 191:30 PM - 2:00 PM EDT
      (5:30 PM - 6:00 PM GMT)
      Salesforce+ Stage (Campground)

2:00 PM EDT - Wednesday, Mar 19

  • Yes
    Marketing
    IT
    Public Sector
    Government Cloud
    Agentforce Marketing
    Data
    Beginner
    Theater
    Yes
    Theater
    Hear about the latest compliance innovation for U.S. public sector organizations.
    Learn how to create a unified communication application.
    See how public sector organizations can create efficiency in outreach and communications.
    Wednesday, Mar 19
    2:00 p.m. Wednesday, Mar 19
    Learn how Marketing Cloud on Government Cloud provides a compliant and unified messaging application for transparent and efficient mass communications.
    • Wednesday, Mar 192:30 PM - 2:50 PM EDT
      (6:30 PM - 6:50 PM GMT)
      Theater 1 (Campground)
  • Yes
    Service
    Agentforce Service
    Artificial Intelligence
    Intermediate
    Roundtable
    Yes
    Roundtable
    Discuss best practices for building a knowledge strategy for AI.
    Connect with other customers and share learnings on knowledge management.
    Leave with takeaways for how to deploy AI-powered service with knowledge.
    Wednesday, Mar 19
    2:00 p.m. Wednesday, Mar 19
    The key to successful AI is knowledge. Join us for a discussion on how to build, manage, unify and put your knowledge to work. Hear from product experts on how to leverage AI to get started faster.
    • Wednesday, Mar 192:30 PM - 3:15 PM EDT
      (6:30 PM - 7:15 PM GMT)
      Service Lodge (Room 202B)
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