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Thu, Mar 26, 119 sessions
8:00 AM EDT - Thursday, Mar 26
- YesExecutiveIT Business LeaderOperationsPublic SectorSlackTableauAgentforceAgentic AIIntermediateBreakoutBreakoutMAIN Session Catalog8:00 a.m. Thursday, Mar 26Thursday, Mar 26Kick off the Public Sector Experience with an executive-led discussion on the future of government. Hear from industry and government leaders on driving efficiency, innovation, and mission success.
- Thursday, Mar 268:30 AM - 9:30 AM EDT(12:30 PM - 1:30 PM GMT)Public Sector Breakout 2 (Room 202A)FIRST COME FIRST SEATED
Session Type: Breakout
9:00 AM EDT - Thursday, Mar 26
- YesIT Business LeaderOperationsAgentforce 360 PlatformSuccess PlansAgentforceAgentic AIBeginnerTheaterLearn how to spot common AI fears across teams and learn how to address them proactively.Use five strategies to boost trust and confidence in Agentforce.Build a simple plan to drive everyday AI adoption with real-world examples.TheaterMAIN Session Catalog2:00 p.m. Thursday, Mar 26Thursday, Mar 269:00 a.m. Thursday, Mar 26Rolling out Agentforce? Learn five practical strategies to inspire confidence, spark curiosity, and help your teams feel excited and equipped to use AI in their daily work.
- Thursday, Mar 269:00 AM - 9:20 AM EDT(1:00 PM - 1:20 PM GMT)Theater 2 (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesTheaterTheaterMAIN Session CatalogThursday, Mar 269:00 a.m. Thursday, Mar 26The NIH All of Us Research Program and IBM embark on a journey to create a personalized & streamlined experience for 800,000 participants using Data360, Agentforce, Health Cloud, and Marketing Cloud.
- Thursday, Mar 269:00 AM - 9:20 AM EDT(1:00 PM - 1:20 PM GMT)Public Sector & Nonprofit Theater (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesExecutiveIT Business LeaderPublic SectorTechnologyField ServiceAgentforce 360 PlatformProductivityBeginnerTheaterUnderstand how Agentforce Field Service manages more than just appointmentsLearn about the latest offering: Unified SchedulingSee how AI reduces the paperwork burden for workers in the fieldTheaterMAIN Session CatalogThursday, Mar 269:00 a.m. Thursday, Mar 26One platform, one mission. Optimize field and office coordination through unified scheduling to drive efficiency across all public sector operations.
- Thursday, Mar 269:00 AM - 9:20 AM EDT(1:00 PM - 1:20 PM GMT)Theater 1 (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesIT Business LeaderMuleSoftAgentic AIBeginnerRoundtablePlease bring your own laptop to participate.Identify how to evolve your existing API-led foundation into a robust framework for governing and scaling AI agents.Discover strategies to manage, observe, and secure collaborative agent ecosystems using MuleSoft Agent Fabric.Learn how to move from siloed AI experiments to an integrated, enterprise-ready agentic strategy.RoundtableMAIN Session CatalogThursday, Mar 269:00 a.m. Thursday, Mar 26Join this peer discussion on moving from siloed AI experiments to a unified agentic strategy using your existing integration architecture to govern and scale AI agents.Required equipment: Please bring your own laptop to participate.
- Thursday, Mar 269:00 AM - 9:45 AM EDT(1:00 PM - 1:45 PM GMT)IT + Data Lounge (Room 207B)FIRST COME FIRST SEATED
Session Type: Roundtable - YesAdministratorSalesSalesAgentforceSalesforce on SalesforceBeginnerTheaterLearn how Salesforce helps boost sales productivity with Agentforce and using Agentforce Sales, Data 360, and Slack.Learn about our Agentforce deployment playbook, how we measure success, and ROI.Learn practitioner best practices and tips.TheaterMAIN Session Catalog2:00 p.m. Thursday, Mar 26Thursday, Mar 269:00 a.m. Thursday, Mar 26Learn how Salesforce helps boost sales productivity with Agentforce. Learn about our Agentforce deployment playbook, how we measure success and ROI, learnings, and best practices.
- Thursday, Mar 269:00 AM - 9:20 AM EDT(1:00 PM - 1:20 PM GMT)Salesforce on Salesforce Theater (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesOperationsFinancial ServicesPublic SectorGovernment CloudArtificial IntelligenceIntermediateTheaterTransform government services with intelligent automation.Bridge the gap between intelligent capture and constituent engagement.Turn unstructured data into trusted AI workflows.TheaterMAIN Session CatalogThursday, Mar 269:00 a.m. Thursday, Mar 26Bridge the gap between intelligent capture and constituent engagement. Automate, orchestrate, and accelerate government workflows with TotalAgility and Salesforce.
- Thursday, Mar 269:00 AM - 9:20 AM EDT(1:00 PM - 1:20 PM GMT)Theater 3 (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesAdministratorSalesNonprofitPublic SectorSalesSales Performance ManagementProductivityBeginnerTheaterLearn how Salesforce accelerates agency accountability and efficiency to help organizations do more with less.Understand how connected planning, enablement, and location intelligence can improve decision-making and outcomes.TheaterMAIN Session CatalogThursday, Mar 269:00 a.m. Thursday, Mar 26Public sector excellence requires transparency, accountability, and speed. Unify AI-powered planning, enablement, and location intelligence to align your workforce and accelerate mission outcomes.
- Thursday, Mar 269:30 AM - 9:50 AM EDT(1:30 PM - 1:50 PM GMT)Theater 2 (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesIT Business LeaderPublic SectorGovernment CloudSecurityBeginnerTheaterLearn about the upcoming Government Cloud product roadmap.Learn how Salesforce addresses public sector demands for speed and operational efficiency.Discover the latest Government Cloud certifications and innovations.TheaterMAIN Session CatalogThursday, Mar 269:00 a.m. Thursday, Mar 26Learn how Government Cloud unlocks innovation for U.S. public sector organizations while helping to meet stringent compliance and cybersecurity requirements.
- Thursday, Mar 269:30 AM - 9:50 AM EDT(1:30 PM - 1:50 PM GMT)Public Sector & Nonprofit Theater (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesAdministratorOperationsSlackSalesforce on SalesforceBeginnerTheaterLearn how Salesforce uses Slack agents to automate sales and IT requests every day.Dig into how Salesforce has build-out customizations in Slack to tackle everyday work.Learn how Salesforce developed processes, quantified productivity gains, and gained internal alignment.TheaterMAIN Session Catalog2:00 p.m. Thursday, Mar 26Thursday, Mar 269:00 a.m. Thursday, Mar 26Discover how Salesforce uses Slackbot and the whole Slack platform to automate processes, reduce ticket volume, speed up resolution times, and boost productivity across IT, sales, and more.
- Thursday, Mar 269:30 AM - 9:50 AM EDT(1:30 PM - 1:50 PM GMT)Salesforce on Salesforce Theater (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesExecutiveSalesSales Performance ManagementArtificial IntelligenceBeginnerTheaterDiscover data-driven strategies that top sales teams use to coach reps in real time and improve close rates.Learn how speech analytics unlocks insights from millions of in-person sales conversations.TheaterMAIN Session CatalogThursday, Mar 269:00 a.m. Thursday, Mar 26Larkin Ison, Head of Industry Relations at Rilla, the leading AI-coaching platform for offline sales, shares insights from millions of conversations from offline commerce.
- Thursday, Mar 269:30 AM - 9:50 AM EDT(1:30 PM - 1:50 PM GMT)Theater 3 (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesCommerceCommerceAgentic AIBeginnerTheaterUnderstand how LLMs and AI agents are reshaping the path to purchaseLearn how to optimize your storefront for contextual, intent-aware discoveryWalk away with a practical readiness and understanding on how to prepare your site for the agentic commerce eraTheaterMAIN Session CatalogThursday, Mar 269:00 a.m. Thursday, Mar 26AI is reshaping how shoppers find products. Learn how to prepare your commerce site for the shift from SEO to “Agentic Search” with tips to optimize product data for LLMs.
- Thursday, Mar 269:30 AM - 9:50 AM EDT(1:30 PM - 1:50 PM GMT)Theater 1 (Campground)FIRST COME FIRST SEATED
Session Type: Theater
10:00 AM EDT - Thursday, Mar 26
11:00 AM EDT - Thursday, Mar 26
- YesSalesServiceFinancial ServicesPublic SectorTechnologySalesSlackSalesforce StarterProductivityBeginnerTheaterTheaterMAIN Session CatalogThursday, Mar 2611:00 a.m. Thursday, Mar 26Bring Slack into Salesforce and Salesforce into Slack. Salesforce channels keep customers at the center of everything you do. See a demo and learn new ways for teams to work together more effectively.
- Thursday, Mar 2611:30 AM - 11:50 AM EDT(3:30 PM - 3:50 PM GMT)Theater 2 (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesAdministratorSalesFinancial ServicesHealthcare and Life SciencesSalesAgentforceAgentic AIBeginnerBreakoutBreakoutMAIN Session CatalogThursday, Mar 2611:00 a.m. Thursday, Mar 26Manual tasks cap growth. Let Agentforce Sales tackle prospecting, scheduling, and CRM updates 24/7. Elevate your strategic sellers that exclusively focus on building relationships and closing deals.
- Thursday, Mar 2611:30 AM - 12:00 PM EDT(3:30 PM - 4:00 PM GMT)Breakout 3 (Campground)FIRST COME FIRST SEATED
Session Type: Breakout - YesAdministratorData AnalystAgentforce 360 PlatformData 360Data ActivationBeginnerHands-on TrainingPlease bring your own laptop to participate.Evaluate Data 360 features and use cases to identify strategic opportunities for improving business outcomes.Deploy batch ingestion from Salesforce to harmonize multisource data within the Data 360 model.Unify disparate data sources into a single customer profile to establish a definitive source of truth.Hands-on TrainingMAIN Session Catalog2:00 p.m. Thursday, Mar 26Thursday, Mar 2611:00 a.m. Thursday, Mar 26Get hands-on with Data 360. Learn to connect, ingest, harmonize, then unify data to create a single source of truth.Required equipment: Please bring your own laptop to participate.
- Thursday, Mar 2611:30 AM - 12:30 PM EDT(3:30 PM - 4:30 PM GMT)Hands-on Training (Room 206)FIRST COME FIRST SEATED
Session Type: Hands-on Training - YesProduct ManagementFinancial ServicesTechnologyAgentforce 360 PlatformAgentforceSalesforce on SalesforceIntermediateTheaterIdentify the six pillars of AI measurement, from query quality and latency to total business value.Use the Customer Zero framework to analyze, test, and refine agent response quality and efficacy.Interpret real-world Tableau Cloud dashboards to monitor agent health and prove ROI to stakeholders.TheaterMAIN Session Catalog3:00 p.m. Thursday, Mar 26Thursday, Mar 2611:00 a.m. Thursday, Mar 26Go behind the scenes with Salesforce Data Science to see how we use the Customer Zero framework and five+ live Tableau dashboards to measure, tune, and prove the business value of AI agents.
- Thursday, Mar 2611:30 AM - 11:50 AM EDT(3:30 PM - 3:50 PM GMT)Salesforce on Salesforce Theater (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesAdministratorIT Business LeaderHealthcare and Life SciencesPublic SectorAgentforce 360 PlatformSecurityBeginnerTheaterOutline the key steps involved in implementing Shield.Understand when to involve relevant parties, including InfoSec and business users.Prioritize initial steps to accelerate time to value from your Shield implementation.TheaterMAIN Session CatalogThursday, Mar 2611:00 a.m. Thursday, Mar 26Realize value from Salesforce Shield in just 20 minutes. We’ll guide you through the core configurations and best practices step by step, strengthening the protection of your org.
- Thursday, Mar 2611:30 AM - 11:50 AM EDT(3:30 PM - 3:50 PM GMT)Theater 1 (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesServiceServiceBeginnerRoundtableLearn why static self-service portals fall short and how proactive, AI-powered portals transform the customer experience.Discover how Agentforce Service Portal delivers personalized, conversational support to deflect cases and reduce costs.Exchange best practices with peers on leveraging service portals and advancing your self-service journey.RoundtableMAIN Session Catalog12:00 p.m. Thursday, Mar 26Thursday, Mar 2611:00 a.m. Thursday, Mar 26Join us to explore best practices and new innovation to shift reactive service portals into proactive support. Leave with a plan to resolve customer needs earlier, save reps time, and lower costs.
- Thursday, Mar 2611:30 AM - 12:15 PM EDT(3:30 PM - 4:15 PM GMT)Service Lounge (Room 207A)FIRST COME FIRST SEATED
Session Type: Roundtable - YesDeveloperIT Business LeaderGovernment CloudPublic SectorProductivityIntermediateTheaterLearn how CMS modernized Salesforce delivery using DevOps to scale across a complex federal enterprise environment.Discover governance and release strategies that enable multiple teams to deliver efficiently while maintaining compliance.Understand how to evolve development practices to support enterprisewide Salesforce growth in government organizations.TheaterMAIN Session CatalogThursday, Mar 2611:00 a.m. Thursday, Mar 26CMS Director Tia Bell shares how DevOps enables scalable Salesforce delivery across the enterprise, evolving governance, development, and release practices in a large federal environment.
- Thursday, Mar 2611:30 AM - 11:50 AM EDT(3:30 PM - 3:50 PM GMT)Theater 3 (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesExecutivePublic SectorMuleSoftThought LeadershipIntermediateTheaterLearn how legacy systems were replaced to modernize and streamline the Navy’s recruiting infrastructureDiscover how process modernization drives efficiency and better outcomes for mission-critical recruiting effortsLearn about real-world improvements in territory planning and analytics that enhance the Sailor’s recruitment journeyTheaterMAIN Session CatalogThursday, Mar 2611:00 a.m. Thursday, Mar 26Join IBR/Katmai to learn how Salesforce replaced legacy recruiting systems. We’ll discuss real-world wins in territory planning, analytics, and process improvements that modernized a Sailor's journey.
- Thursday, Mar 2611:30 AM - 11:50 AM EDT(3:30 PM - 3:50 PM GMT)Public Sector & Nonprofit Theater (Campground)FIRST COME FIRST SEATED
Session Type: Theater
12:00 PM EDT - Thursday, Mar 26
- YesIT Business LeaderOperationsAgentforce 360 PlatformSuccess PlansAgentforceIntro to SalesforceBeginnerTheaterDevelop a strategic framework to drive CRM adoption by building a leadership committee and aligning with key business goals.Implement user-centric change management and training strategies to increase engagement and ensure long-term success.Apply data-driven insights and simplified processes to measure success and maximize the value of your Salesforce investment.TheaterMAIN Session Catalog12:00 p.m. Thursday, Mar 26Thursday, Mar 26Adoption = Business Value. Learn six proven strategies to get your teams up and running quickly with Salesforce and drive long-term success from your CRM investment.
- Thursday, Mar 2612:00 PM - 12:20 PM EDT(4:00 PM - 4:20 PM GMT)Theater 2 (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesExecutivePublic SectorPublic SectorAgentic AIBeginnerBreakoutIdentify how secure AI agents and apps can automate workflows and enhance service delivery within the public sector.Learn how to leverage Agentforce Public Sector to build specialized apps that directly support mission-critical goals.Examine the shift toward AI-native mission delivery and its role in redefining agency efficiency and automation.BreakoutMAIN Session Catalog12:00 p.m. Thursday, Mar 26Thursday, Mar 26Learn how Agentforce Public Sector (previously known as Public Sector Solutions) helps redefine workflows, automation, and service delivery with secure, AI agents and apps built for mission outcomes.
- Thursday, Mar 2612:00 PM - 12:30 PM EDT(4:00 PM - 4:30 PM GMT)Public Sector Breakout 2 (Room 202A)FIRST COME FIRST SEATED
Session Type: Breakout - YesIT Business LeaderOperationsHealthcare and Life SciencesPublic SectorSlackCRM AnalyticsData ActivationIntermediateBreakoutLearn how Slack is used as a secure cross-team collaboration hub in public sector.Understand how Slack AI delivers actionable intelligence in the flow of work.Learn how a public sector organization creates standardized and scalable performance operations with Slack.BreakoutMAIN Session Catalog12:00 p.m. Thursday, Mar 26Thursday, Mar 26Explore how a secure, centralized collaboration platform can serve as the core system for government organizations to rapidly coordinate and deliver mission-critical services.
- Thursday, Mar 2612:00 PM - 12:30 PM EDT(4:00 PM - 4:30 PM GMT)Public Sector Breakout 1 (Room 201)FIRST COME FIRST SEATED
Session Type: Breakout - YesAdministratorExecutiveNonprofitNonprofitThought LeadershipBeginnerBreakoutUnderstand how leading nonprofits navigate digital transformation under resource constraintsLearn how Agentforce and Data 360 enables staff efficiency and deeper constituent relationshipsHear real-world strategies from nonprofit executive leadersBreakoutMAIN Session Catalog12:00 p.m. Thursday, Mar 26Thursday, Mar 26Two nonprofits tackled different challenges by modernizing their digital infrastructure—reclaiming staff time, deepening relationships, and ensuring resources drive measurable community impact.
- Thursday, Mar 2612:00 PM - 12:30 PM EDT(4:00 PM - 4:30 PM GMT)Public Sector Breakout 3 (Room 202B)FIRST COME FIRST SEATED
Session Type: Breakout - YesAdministratorAgentforceSalesforce on SalesforceBeginnerTheaterLearn how to build agents the way you build teams.Discover how experimentation is the unlock, not a “nice to have.”Learn how to start with the outcome, not the platform.TheaterMAIN Session Catalog12:00 p.m. Thursday, Mar 263:00 p.m. Thursday, Mar 26Thursday, Mar 26Salesforce’s Agentic Enterprise is built on experimentation. We’re prototyping and pressure-testing new tech before it’s released. See how our pilots create a blueprint for the future of work.
- Thursday, Mar 2612:00 PM - 12:20 PM EDT(4:00 PM - 4:20 PM GMT)Salesforce on Salesforce Theater (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesIT Business LeaderPublic SectorPublic SectorAgentic AIBeginnerTheaterLearn how to identify high-impact AI use casesDiscover strategies for avoiding common pitfallsLearn how to scale AI and measure agency impactTheaterMAIN Session Catalog12:00 p.m. Thursday, Mar 26Thursday, Mar 26A strategic discussion on advancing agentic government through trusted AI, secure data modernization, and improved citizen experiences.
- Thursday, Mar 2612:00 PM - 12:20 PM EDT(4:00 PM - 4:20 PM GMT)Public Sector & Nonprofit Theater (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesArchitectDeveloperIT Business LeaderFinancial ServicesHealthcare and Life SciencesPublic SectorFinancial ServicesGovernment CloudAgentforce 360 PlatformAgentic AIBeginnerTheaterUnderstand AI risk in Government Cloud.Learn how to apply practical AI validation frameworks.Explore how to ensure trust in mission-critical workflows.TheaterMAIN Session Catalog12:00 p.m. Thursday, Mar 26Thursday, Mar 26As Salesforce brings LLMs and Agentforce to Gov Cloud, how do we ensure trust? Learn practical frameworks to validate AI accuracy, compliance, and mission-critical workflows in public sector programs.
- Thursday, Mar 2612:00 PM - 12:20 PM EDT(4:00 PM - 4:20 PM GMT)Theater 3 (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesIT Business LeaderNonprofitPublic SectorAgentforce 360 PlatformPublic SectorSecurityBeginnerRoundtableEvaluate ALM best practices tailored to the unique demands of autonomous AI agents.Identify governance hurdles in agentic development through peer-to-peer knowledge exchange and expert-led problem-solving.Synthesize community-driven solutions to build a strategy for governing apps and agents within a corporate IT landscape.RoundtableMAIN Session Catalog12:00 p.m. Thursday, Mar 26Thursday, Mar 26Learn best practices for your app and agent lifecycle management. Hear challenges and solutions from fellow IT professionals in building and governing applications and agents.
- Thursday, Mar 2612:30 PM - 1:15 PM EDT(4:30 PM - 5:15 PM GMT)IT + Data Lounge (Room 207B)FIRST COME FIRST SEATED
Session Type: Roundtable - YesAdministratorDeveloperAgentforceAgentic AIBeginnerTheaterLearn how to use the new Agentforce Builder to create agents with more control that deliver predictable outcomes.Discover the new editing views with agentic assistance that empower every user to turn ideas into agents in minutes.Understand how to rapidly iterate, test, and deploy agents to maximize your Agentforce investment from Day 1.TheaterMAIN Session Catalog12:00 p.m. Thursday, Mar 26Thursday, Mar 26Turn ideas into predictable agents in minutes with the new Agentforce Builder. Use natural language or code to quickly create trusted agents and maximize the impact of your Agentforce investment.
- Thursday, Mar 2612:30 PM - 12:50 PM EDT(4:30 PM - 4:50 PM GMT)Theater 2 (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesAdministratorServiceExperience CloudAgentforceSalesforce on SalesforceBeginnerTheaterUnderstand how to design seamless handoffs between Agentforce and Salesforce support to ensure a consistent customer experience.Learn strategies to reduce case volume and improve customer satisfaction through proactive, connected support journeys.Explore how to empower customers with tools and visibility that reduce friction and build trust across service channels.TheaterMAIN Session Catalog12:00 p.m. Thursday, Mar 26Thursday, Mar 26See how Salesforce uses Agentforce, Agentforce Service, and Slack to deliver 24/7 self-service, boost agent productivity, and support 200,000+ customers with fast, trusted AI-powered support.
- Thursday, Mar 2612:30 PM - 12:50 PM EDT(4:30 PM - 4:50 PM GMT)Salesforce on Salesforce Theater (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesServiceServiceBeginnerRoundtableLearn why static self-service portals fall short and how proactive, AI-powered portals transform the customer experience.Discover how Agentforce Service Portal delivers personalized, conversational support to deflect cases and reduce costs.Exchange best practices with peers on leveraging service portals and advancing your self-service journey.RoundtableMAIN Session Catalog12:00 p.m. Thursday, Mar 26Thursday, Mar 2611:00 a.m. Thursday, Mar 26Join us to explore best practices and new innovation to shift reactive service portals into proactive support. Leave with a plan to resolve customer needs earlier, save reps time, and lower costs.
- Thursday, Mar 2612:30 PM - 1:15 PM EDT(4:30 PM - 5:15 PM GMT)Service Lounge (Room 207A)FIRST COME FIRST SEATED
Session Type: Roundtable - YesExecutiveIT Business LeaderPublic SectorGovernment CloudAgentforceAgentic AIIntermediateBreakoutLearn to safely pilot and deploy “Responsible AI” projects with governance for sensitive inquiries.Explore outcome-based contracting strategies to transfer delivery risk and align investments with your mission.See how Voice AI, contact elimination, and agent assist boosts efficiency and customer experience.BreakoutMAIN Session Catalog12:00 p.m. Thursday, Mar 26Thursday, Mar 26Accenture is transforming contact centers into agentic service centers, boosting efficiency and elevating customer experience. See how FRTIB uses agentic AI to serve 7M+ people with seamless service.
- Thursday, Mar 2612:30 PM - 1:00 PM EDT(4:30 PM - 5:00 PM GMT)Breakout 3 (Campground)FIRST COME FIRST SEATED
Session Type: Breakout
