Join your peers for an interactive discussion on where the industry stands with Agentic AI. Share your own milestones and practical strategies on what it takes to succeed today.
Thu, Jun 18, 187 sessions
8:00 AM BST - Thursday, Jun 18
- YesIT Business LeaderFinancial ServicesAgentforceAgentic AIBeginnerRoundtablePlease bring your own laptop to participate.Exchange peer perspectives on where the insurance industry currently stands on the adoption of autonomous AI.Identify the shared operational and technical challenges currently slowing down broad AI implementation.Define what realistic success looks like and how to measure the business value of new AI investments.RoundtableMAIN Session Catalog8:00 a.m. Thursday, Jun 18Thursday, Jun 18Required equipment: Please bring your own laptop to participate.
- Thursday, Jun 188:30 AM - 9:15 AM BST(7:30 AM - 8:15 AM GMT)Industries Roundtable 2 (Victoria Room 1-6, Level 3)FIRST COME FIRST SEATED
Session Type: Roundtable - YesSalesSales Performance ManagementAgentic AIIntermediateRoundtableConsolidate your sales tech stack into one platform to reduce complexity and drive measurable growth.Apply data-driven planning to align sales execution and help your team spend more time closing deals.Design incentive programs that connect compensation transparency to rep motivation and revenue results.RoundtableMAIN Session Catalog8:00 a.m. Thursday, Jun 18Thursday, Jun 18Learn how to boost sales performance with data-driven planning, execution, and incentives — all while consolidating your tech stack and encouraging growth from a single, unified platform.
- Thursday, Jun 188:30 AM - 9:15 AM BST(7:30 AM - 8:15 AM GMT)360 Apps Roundtable (Victoria Room 1-6, Level 3)FIRST COME FIRST SEATED
Session Type: Roundtable - YesIT Business LeaderSlackAgentic AIIntermediateRoundtableIdentify the core components needed to unify people, CRM data, conversations, and AI agents into a single Work OS.Identify the core components needed to unify people, CRM data, conversations, and AI agents into a single Work OS.Formulate a strategy to integrate disconnected sales tools and AI agents into a unified, connected workflow.RoundtableMAIN Session Catalog8:00 a.m. Thursday, Jun 18Thursday, Jun 18Overwhelmed by admin and fragmented tools? This interactive roundtable explores how sales leaders can unify people, CRM data, conversations, and AI agents into a single, connected Work OS.
- Thursday, Jun 188:30 AM - 9:15 AM BST(7:30 AM - 8:15 AM GMT)Slack Roundtable (Victoria Room 1-6, Level 3)FIRST COME FIRST SEATED
Session Type: Roundtable - YesIT Business LeaderMedia and EntertainmentAgentforceAgentic AIIntermediateRoundtablePut agents in the director’s chair: Learn how Data360 insights enable AI agents to make smarter, autonmous decisions.Put monetisation on autopilot: Discover how to automate content, advertising, and subscriber journeys to drive growth.Fast-forward past the competition: Explore how agentic capabilities can create a lasting competitive advantage in media.RoundtableMAIN Session Catalog8:00 a.m. Thursday, Jun 18Thursday, Jun 18Turn the agentic shift into a competitive edge. Discover how Data 360 grounds agents in intelligent insights — automating content, ad sales processes, and subscriber journeys to scale revenue.
- Thursday, Jun 188:30 AM - 9:15 AM BST(7:30 AM - 8:15 AM GMT)Industries Roundtable 1 (Victoria Room 1-6, Level 3)FIRST COME FIRST SEATED
Session Type: Roundtable - YesArchitectExecutiveIT Business LeaderSalesforce StarterInformaticaData 360Thought LeadershipIntermediateRoundtableRoundtableMAIN Session Catalog8:00 a.m. Thursday, Jun 18Thursday, Jun 18Discover how Informatica’s data management solutions empower enterprises to prepare data for AI initiatives, including generative & agentic AI. Join us to unlock AI’s full potential with trusted data.
- Thursday, Jun 188:30 AM - 9:15 AM BST(7:30 AM - 8:15 AM GMT)IT & Data Roundtable (Victoria Room 1-6, Level 3)FIRST COME FIRST SEATED
Session Type: Roundtable
9:00 AM BST - Thursday, Jun 18
- YesOperationsAgentforceAgentic AIIntermediateTheaterIdentify how fragmented, multi-team processes create inefficiency and risk.Learn how AI agents orchestrate and automate work across systems and stakeholders.Discover how continuous improvement promotes faster, more efficient operations.TheaterMAIN Session Catalog9:00 a.m. Thursday, Jun 18Thursday, Jun 18Still managing complex processes across teams in email and spreadsheets? Learn the three steps to digitize, automate, and continuously improve your operations with Agentforce Operations.
- Thursday, Jun 189:00 AM - 9:20 AM BST(8:00 AM - 8:20 AM GMT)Theatre 3 (Campground, Level 0)FIRST COME FIRST SEATED
Session Type: Theater - YesDeveloperData 360Data ActivationBeginnerTheaterTheaterMAIN Session Catalog9:00 a.m. Thursday, Jun 181:00 p.m. Thursday, Jun 18Thursday, Jun 18Vibe coding is fast, but grounding makes it enterprise-ready. Learn how the Unified Catalog and Metadata Context MCPs provide the context Agentforce needs to build trusted, well-architected metadata.
- Thursday, Jun 189:00 AM - 9:20 AM BST(8:00 AM - 8:20 AM GMT)Trailblazer Theatre (Campground, level 0)FIRST COME FIRST SEATED
Session Type: Theater - YesServiceProfessional Services (Products)ProductivityBeginnerTheaterMaster the five key steps to build an AI roadmap your whole organisation can get behind.Learn how to align your teams around shared business goals — so AI delivers real, measurable impact.Walk away with actionable insights straight from Salesforce Professional Services to accelerate your AI journey.TheaterMAIN Session Catalog9:00 a.m. Thursday, Jun 18Thursday, Jun 18Learn the five key steps to build your AI roadmap with confidence. Align teams around your business goals and explore actionable insights from Salesforce Professional Services.
- Thursday, Jun 189:00 AM - 9:20 AM BST(8:00 AM - 8:20 AM GMT)Theatre 4 (Campground, Level 0)FIRST COME FIRST SEATED
Session Type: Theater - YesData AnalystTableauBeginnerTheaterLearn to build AI on trusted, governed Customer 360 data.Discover how to reduce time-to-insight with natural language analytics.Learn to move from reporting metrics to driving actions.TheaterMAIN Session Catalog9:00 a.m. Thursday, Jun 18Thursday, Jun 18Step into the era of the Agentic Enterprise. Explore how Tableau Agent unlocks conversational analytics, empowering you to ask questions and get instant, accurate, contextual insights.
- Thursday, Jun 189:00 AM - 9:20 AM BST(8:00 AM - 8:20 AM GMT)Stage 5 (Content Pavilion, Level 0)FIRST COME FIRST SEATED
Session Type: Theater - YesProduct ManagementAgentforceSalesforce on SalesforceIntermediateTheaterIdentify the six pillars of AI measurement, from query quality and latency to total business value.Use the Customer Zero framework to analyze, test, and refine agent response quality and efficacy.Interpret real-world Tableau Cloud dashboards to monitor agent health and prove ROI to stakeholders.TheaterMAIN Session Catalog9:00 a.m. Thursday, Jun 181:00 p.m. Thursday, Jun 18Thursday, Jun 18Go behind the scenes with Salesforce Data Science to see how we use the Customer Zero framework and over five live Tableau dashboards to measure, tune, and prove the business value of AI agents.
- Thursday, Jun 189:00 AM - 9:20 AM BST(8:00 AM - 8:20 AM GMT)Salesforce on Salesforce Theatre (Campground, Level 0)FIRST COME FIRST SEATED
Session Type: Theater - YesAdministratorArchitectSalesCustomer RelationshipsIntermediateTheaterIdentify common pitfalls and inefficiencies caused by treating document automation as an afterthought.Understand the critical role document automation plays in scalable and efficient Agentforce 360 architectures.Learn actionable strategies to integrate document automation into your org as core infrastructure from Day 1.TheaterMAIN Session Catalog9:00 a.m. Thursday, Jun 18Thursday, Jun 18Treating document automation as an afterthought leads to tech debt, broken flows, and inefficiencies. See why well-architected orgs treat it as core infrastructure and how PDF Butler can help.
- Thursday, Jun 189:00 AM - 9:20 AM BST(8:00 AM - 8:20 AM GMT)Theatre 2 (Campground, Level 0)FIRST COME FIRST SEATED
Session Type: Theater
10:00 AM BST - Thursday, Jun 18
11:00 AM BST - Thursday, Jun 18
- YesAdministratorDeveloperEnergy and UtilitiesEnergy and UtilitiesAgentic AIIntermediateRoundtableHear how manufacturing and automotive peers are navigating early deployment journeys with agentic AI.Discover practical lessons and critical guardrails established by early adopters scaling autonomous agents.Learn how an AI-driven digital foundation optimizes industry operations and future-proofs businesses.RoundtableMAIN Session CatalogThursday, Jun 1811:00 a.m. Thursday, Jun 18A practical panel for manufacturing and supply chain leaders exploring early Agentforce experiences, what customers are learning and how they are preparing for agentic AI at scale.
- Thursday, Jun 1811:30 AM - 12:15 PM BST(10:30 AM - 11:15 AM GMT)Industries Roundtable 1 (Victoria Room 1-6, Level 3)FIRST COME FIRST SEATED
Session Type: Roundtable - YesAdministratorArchitectNonprofitPublic SectorNonprofitData 360Customer RelationshipsIntermediateBreakoutDiscover the latest product innovations in Agentforce Nonprofit.Learn how new nonprofit-specific agents can be deployed across fundraising, programs, and volunteer management.Understand the product roadmap and how to prepare your org for upcoming releases.BreakoutMAIN Session CatalogThursday, Jun 1811:00 a.m. Thursday, Jun 18Practice managing stakeholder records, tracking fundraising, and delivering programs in this interactive session. Discover migration benefits and modern tools to scale your mission effectively.
- Thursday, Jun 1811:30 AM - 12:00 PM BST(10:30 AM - 11:00 AM GMT)Nonprofit Theatre (Victoria Room 8, Level 3)FIRST COME FIRST SEATED
Session Type: Breakout - YesOperationsSalesSalesSales Performance ManagementProductivityBeginnerWorkshopPlease bring your own laptop to participate.Build transparent commission plans that align seller behavior directly with your organisation’s growth goals.Design and automate incentive programs that give sellers real-time visibility into their earnings and performance.Understand how Salesforce’s move to Spiff improved commission efficiency and the overall seller experience.WorkshopMAIN Session CatalogThursday, Jun 1811:00 a.m. Thursday, Jun 18Learn to design and manage incentive compensation with Spiff. Move beyond spreadsheets & disconnected systems to create transparent commission plans that align seller behavior with your growth goals.Required equipment: Please bring your own laptop to participate.
- Thursday, Jun 1811:30 AM - 12:15 PM BST(10:30 AM - 11:15 AM GMT)360 Apps Workshop (Victoria Room 1-6, Level 3)FIRST COME FIRST SEATED
Session Type: Workshop - YesIT Business LeaderSalesProfessional ServicesEngineering, Construction, and Real EstateAgentforce 360 PlatformServiceAgentic AIBeginnerRoundtableDiscover the truths and myths about agents in our fun “Would I Lie to You?!” game.Explore how topics, actions, and planning drive agent responses, and how agents differ from chatbots.Explore how Agentforce can deliver value across both customer-facing and internal business processes.RoundtableMAIN Session CatalogThursday, Jun 1811:00 a.m. Thursday, Jun 18Explore questions around AI — and guess which question is correct and which are the lies to win prizes.
- Thursday, Jun 1811:30 AM - 12:15 PM BST(10:30 AM - 11:15 AM GMT)Industries Roundtable 2 (Victoria Room 1-6, Level 3)FIRST COME FIRST SEATED
Session Type: Roundtable - YesIT Business LeaderHealthcare and Life SciencesPublic SectorPublic SectorAgentic AIBeginnerTheaterLearn how a unified platform helps organizations overcome the challenges of legacy systems and manual processes.Analyze how an AI-powered Help Centre produces improvements in NPS, average handling time, and case resolution speed.Explore the impact of an AI agent that can instantly resolve staff queries and significantly reduce contact center workload.TheaterMAIN Session CatalogThursday, Jun 1811:00 a.m. Thursday, Jun 18Transform support with an AI-powered help centre. Explore how a conversational agent can automate interactions, provide recommendations, and offer instant case visibility for faster resolution.
- Thursday, Jun 1811:30 AM - 11:50 AM BST(10:30 AM - 10:50 AM GMT)Theatre 1 (Campground, Level 0)FIRST COME FIRST SEATED
Session Type: Theater - YesServiceSuccess PlansProductivityBeginnerTheaterGet an honest, real-world picture of what an Agentforce deployment actually looks like — from experts who’ve done it.Leave with answers to the questions your team is already asking about Agentforce implementation.Know exactly what pitfalls to avoid so your deployment stays on track from Day 1.TheaterMAIN Session CatalogThursday, Jun 1811:00 a.m. Thursday, Jun 18Learn what to expect during an Agentforce deployment with real-world examples from AXA Health. Get insightful answers to common questions and learn how to avoid potential roadblocks.
- Thursday, Jun 1811:30 AM - 11:50 AM BST(10:30 AM - 10:50 AM GMT)Theatre 4 (Campground, Level 0)FIRST COME FIRST SEATED
Session Type: Theater - YesAdministratorArchitectDeveloperAgentforceData 360Agentic AIAdvancedTheaterExplain 5 stages of multi-agent maturity and apply 7 key design considerations to avoid agent sprawl and monolithic pitfalls.Describe how to ground subagents using Data 360 and extend governance across platforms for trusted, scalable outcomes.Understand the tools and protocols to deliver a secure, unified and personalised cross-platform agent experience.TheaterMAIN Session CatalogThursday, Jun 1811:00 a.m. Thursday, Jun 18Learn how to design scalable multi-agent architectures that are trusted, governed, and human-centered — moving from isolated agents to a collaborative Agentic Enterprise.
- Thursday, Jun 1811:30 AM - 11:50 AM BST(10:30 AM - 10:50 AM GMT)Stage 1 (Content Pavilion, Level 0)FIRST COME FIRST SEATED
Session Type: Theater - YesAdministratorAgentforceAgentic AIBeginnerHands-on TrainingPlease bring your own laptop to participate.Identify Agent Script core blocks and their specific roles in solving complex conversational orchestration challenges.Write Agent Script syntax to define declarative agent instructions, capabilities, and conditional logic.Build a functional agent in Agentforce Builder using Agent Script, then validate it in the preview environment.Hands-on TrainingMAIN Session Catalog2:00 p.m. Thursday, Jun 184:00 p.m. Thursday, Jun 181:00 p.m. Thursday, Jun 18Thursday, Jun 1811:00 a.m. Thursday, Jun 18Build an agent and add new topics to define what your agent can handle. Learn to wire routing, extend functionality with actions, and test everything in Preview mode.Required equipment: Please bring your own laptop to participate.
- Thursday, Jun 1811:30 AM - 12:30 PM BST(10:30 AM - 11:30 AM GMT)Hands-on Training (Room 1, Capital Hall, Level 0)FIRST COME FIRST SEATED
Session Type: Hands-on Training - YesAdministratorData 360Agentic AIBeginnerHands-on TrainingPlease bring your own laptop to participate.Evaluate Data 360 features and use cases to identify strategic opportunities for improving business outcomes.Deploy batch ingestion from Salesforce to harmonize multisource data within the Data 360 model.Unify disparate data sources into a single customer profile to establish a definitive source of truth.Hands-on TrainingMAIN Session Catalog2:00 p.m. Thursday, Jun 184:00 p.m. Thursday, Jun 181:00 p.m. Thursday, Jun 18Thursday, Jun 1811:00 a.m. Thursday, Jun 18Get hands-on with Data 360. Learn to connect, ingest, and harmonise data to fuel better decision-making.Required equipment: Please bring your own laptop to participate.
- Thursday, Jun 1811:30 AM - 12:30 PM BST(10:30 AM - 11:30 AM GMT)Hands-on Training (Room 2, Capital Hall, Level 0)FIRST COME FIRST SEATED
Session Type: Hands-on Training - YesMarketingAgentforceSalesforce on SalesforceIntermediateTheaterLearn how we are transforming our website, event technology, and messaging channels into agent-first experiences.Learn how community with Slack, Agents, and Trailhead level up together.TheaterMAIN Session CatalogThursday, Jun 1811:00 a.m. Thursday, Jun 18Learn how Salesforce is transforming its global marketing in the agentic era. We’ll share how Salesforce is connecting with customers digitally using Salesforce’s agentic products.
- Thursday, Jun 1811:30 AM - 11:50 AM BST(10:30 AM - 10:50 AM GMT)Salesforce on Salesforce Theatre (Campground, Level 0)
Session Type: Theater - YesOperationsAgentforceIntermediateTheaterLearn how process intelligence identifies high-potentials and simulates ROI for agentic AI deployment.Learn how to use task mining to design, configure, and scale effective AI agents within Salesforce ecosystems.See how to implement a control tower to monitor agent performance, compliance, and process adherence.TheaterMAIN Session CatalogThursday, Jun 1811:00 a.m. Thursday, Jun 18Discover how Apromore scales agentic automation, from data-driven ROI simulation to task mining for agent design to a process control tower for agent performance and compliance monitoring.
- Thursday, Jun 1811:30 AM - 11:50 AM BST(10:30 AM - 10:50 AM GMT)Theatre 3 (Campground, Level 0)FIRST COME FIRST SEATED
Session Type: Theater - YesIT Business LeaderServiceAgentforceBeginnerTheaterLearn to identify legacy ITSM limits and how AI agents resolve manual routing and root cause analysis.Discover how to unify IT services on one platform to speed up resolutions and lower costs.Explore AI agent demos for labor-intensive tasks like automated onboarding, endpoint pings, and incident summarization.TheaterMAIN Session CatalogThursday, Jun 1811:00 a.m. Thursday, Jun 18Legacy ITSM is dead. Experience what’s next with Agentforce IT and HR Service. Join us to see how you can power faster, smarter support and better employee experiences with Agentforce and Slack.
- Thursday, Jun 1811:30 AM - 11:50 AM BST(10:30 AM - 10:50 AM GMT)Stage 4 (Content Pavilion, Level 0)FIRST COME FIRST SEATED
Session Type: Theater - YesDeveloperAgentforceAgentic AIBeginnerTheaterTheaterMAIN Session Catalog2:00 p.m. Thursday, Jun 18Thursday, Jun 1811:00 a.m. Thursday, Jun 18Complete admin tasks faster and eliminate Setup complexity. See how Setup with Agentforce empowers admins to boost productivity by up to 100% and simplify difficult org troubleshooting.
- Thursday, Jun 1811:30 AM - 11:50 AM BST(10:30 AM - 10:50 AM GMT)Trailblazer Theatre (Campground, level 0)FIRST COME FIRST SEATED
Session Type: Theater - YesExecutiveIT Business LeaderConsumer GoodsAgentforce 360 PlatformAgentforceAgentic AIIntermediateTheaterTheaterMAIN Session CatalogThursday, Jun 1811:00 a.m. Thursday, Jun 18Join Coca-Cola and Accenture to explore how consumer goods companies are rethinking customer engagement through connected data, AI and Salesforce experiences that build loyalty and growth.
- Thursday, Jun 1811:30 AM - 11:50 AM BST(10:30 AM - 10:50 AM GMT)Theatre 2 (Campground, Level 0)FIRST COME FIRST SEATED
Session Type: Theater - YesAdministratorArchitectAgentforceData 360Agentic AIBeginnerWorkshopPlease bring your own laptop to participate.Eliminate data departments by configuring a Snowflake zero-copy integration to access external datalakes without ETL latency.Unlock insights about your customers using calculated insights and learn about external models for additional insights.Create and activate high-value audience segments using AI for smarter targeting and rich personalisation.WorkshopMAIN Session CatalogThursday, Jun 1811:00 a.m. Thursday, Jun 18Eliminate data silos by connecting Snowflake via zero copy, build the trusted data foundation for agentic AI, unify profiles, and activate segments for hyper-personalised campaigns.Required equipment: Please bring your own laptop to participate.
- Thursday, Jun 1811:30 AM - 12:15 PM BST(10:30 AM - 11:15 AM GMT)IT & Data Workshop (Victoria Room 1-6, Level 3)FIRST COME FIRST SEATED
Session Type: Workshop
12:00 PM BST - Thursday, Jun 18
- YesIT Business LeaderEngineering, Construction, and Real EstateAgentforce 360 PlatformAgentic AIBeginnerTheaterAssess the current state of AI adoption in the built environment industry and identify the key drivers of transformation.Explore the characteristics of an Agentic Enterprise and the value it can create across the built environment lifecycle.Identify the processes, capabilities, and organizational changes needed to speed the transition to an Agentic Enterprise.TheaterMAIN Session Catalog12:00 p.m. Thursday, Jun 18Thursday, Jun 18Discover where the built environment industry is with AI today and explore the path to full transformation — what it looks like, how to achieve it, and key processes to become an Agentic Enterprise.
- Thursday, Jun 1812:00 PM - 12:20 PM BST(11:00 AM - 11:20 AM GMT)Stage 5 (Content Pavilion, Level 0)FIRST COME FIRST SEATED
Session Type: Theater - YesIT Business LeaderOperationsHealthcare and Life SciencesPublic SectorHealthAgentforce 360 PlatformThought LeadershipBeginnerBreakoutExplore the critical building blocks of a future-ready digital health organisation.Understand the role of workforce enablement in successful platform transformation.Learn how connected data can drive efficiency, innovation, and patient-centred outcomes.BreakoutMAIN Session Catalog12:00 p.m. Thursday, Jun 18Thursday, Jun 18Hear how a health customer is evolving their Salesforce platform, upskilling their workforce, and building a future-ready data foundation that streamlines operations and drives measurable outcomes.
- Thursday, Jun 1812:00 PM - 12:30 PM BST(11:00 AM - 11:30 AM GMT)Public Sector & Education Theatre (Victoria Room 7, Level 3)FIRST COME FIRST SEATED
Session Type: Breakout - YesExecutiveIT Business LeaderProfessional ServicesTechnologyAgentforceAgentic AIIntermediateTheaterThe Autonomous Vision: Evolve from static records to AI that proactively protects margins and optimizes staffing.Veda: Explore an AI engine combining generative power with deterministic logic for zero-hallucination revenue.The Agentforce Advantage: Use Certinia’s packaged AI Agents and Salesforce Data 360 for safe, scalable actions.TheaterMAIN Session Catalog12:00 p.m. Thursday, Jun 18Thursday, Jun 18Stop just summarizing; start acting. Discover how Veda uses Salesforce Data Cloud and Agentforce to automate revenue recognition and staffing, moving your firm beyond static records to autonomous ops.
- Thursday, Jun 1812:00 PM - 12:20 PM BST(11:00 AM - 11:20 AM GMT)Theatre 1 (Campground, Level 0)FIRST COME FIRST SEATED
Session Type: Theater - YesAdministratorDeveloperAgentExchangeProductivityBeginnerTheaterLearn how the Model Context Protocol (MCP) is a universal plug-and-play standard to connect AI agents without bespoke coding.Discover how to use vetted MCP partner solutions to instantly add ready-to-use tools to your Agentforce ecosystem.See how MCP servers securely connect AI agents to your real-time data and internal systems.TheaterMAIN Session Catalog12:00 p.m. Thursday, Jun 18Thursday, Jun 18Eliminate AI integration friction with MCP partners available on AgentExchange. Learn how this ‘USB-C for AI’ eliminates bespoke integrations to ground your AI agents.
- Thursday, Jun 1812:00 PM - 12:20 PM BST(11:00 AM - 11:20 AM GMT)Theatre 4 (Campground, Level 0)FIRST COME FIRST SEATED
Session Type: Theater - YesIT Business LeaderOperationsEnergy and UtilitiesTechnologyAgentforce 360 PlatformAgentforceAgentic AIIntermediateTheaterUnderstand why scaling AI requires governance and orchestration from Day 1, not after pilots begin.Learn how Capita’s Create, Orchestrate, Operate approach turns fragmented agents into a governed enterprise capability.Recognise how to move from pilot activity to real production outcomes in the middle and back office.TheaterMAIN Session Catalog12:00 p.m. Thursday, Jun 18Thursday, Jun 18You signed up for Agentforce — now agents must reach production. See how Capita’s Create, Orchestrate, Operate model uses multi-agent orchestration and governance to turn pilots into scaled outcomes.
- Thursday, Jun 1812:00 PM - 12:20 PM BST(11:00 AM - 11:20 AM GMT)Theatre 2 (Campground, Level 0)FIRST COME FIRST SEATED
Session Type: Theater
