Explore how Currys is transforming customer experience with Merkle & Salesforce Marketing Cloud Next, unifying data, redesigning operations, and enabling AI‑driven, personalised engagement for growth.
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Merkle
Innovator
Overview
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. Merkle has more than 16,000 employees in 30+ countries throughout the Americas, EMEA, and APAC.
Sponsored Sessions
Yes
Marketing
Partner
Retail
Marketing
Customer Relationships
Intermediate
Theater
Theater
MAIN Session Catalog
1:00 p.m. Thursday, Jun 18
Thursday, Jun 18
Speakers
Elaine Bagshaw
Salesforce Platform Owner
Currys
Floris Oranje
Practice Lead CRM & Loyalty Solutions
Merkle
