8:00 AM EDT - Thursday, Apr 25

• Yes

  Data Analyst

  Developer

  Einstein

  Artificial Intelligence

  Beginner

  Hands-on Workshop

  Yes

  Customer Success & Partners

  Please bring your own laptop

  Sessions are first come, first seated

  11:00 a.m. Thursday, Apr 25

  3:00 p.m. Thursday, Apr 25

  Thursday, Apr 25

  8:00 a.m. Thursday, Apr 25
  Build Your First Prompt with Einstein Prompt Builder
  Learn how to construct a prompt from scratch, then invoke it in the context of a typical CRM use case. Laptop recommended to participate.
  Required Equipment: Please bring your own laptop
  Sessions are first come, first seated: Sessions are first come, first seated
  • Thursday, Apr 258:00 AM - 9:30 AM EDT

    Room 405
• Yes

  Data Analyst

  Einstein

  Artificial Intelligence

  Beginner

  Hands-on Workshop

  Yes

  Customer Success & Partners

  Please bring your own laptop

  Sessions are first come, first seated

  11:00 a.m. Thursday, Apr 25

  3:00 p.m. Thursday, Apr 25

  Thursday, Apr 25

  1:00 p.m. Thursday, Apr 25

  8:00 a.m. Thursday, Apr 25
  Build Your Own Copilot
  Get hands-on experience configuring Copilot for your very first AI-powered use case. Laptop recommended to participate.
  Required Equipment: Please bring your own laptop
  Sessions are first come, first seated: Sessions are first come, first seated
  • Thursday, Apr 258:00 AM - 9:30 AM EDT

    Room 404
• Yes

  Data Analyst

  Developer

  Data

  Beginner

  Hands-on Workshop

  Yes

  Customer Success & Partners

  Please bring your own laptop

  Sessions are first come, first seated

  11:00 a.m. Thursday, Apr 25

  3:00 p.m. Thursday, Apr 25

  Thursday, Apr 25

  1:00 p.m. Thursday, Apr 25

  8:00 a.m. Thursday, Apr 25
  Ingesting and Harmonizing Data in Data Cloud
  Connect and ingest data into Data Cloud by connecting data streams from Salesforce and non-Salesforce data sources. Learn how to map that data to Data Cloud data model objects. Laptop recommended.
  Required Equipment: Please bring your own laptop
  Sessions are first come, first seated: Sessions are first come, first seated
  • Thursday, Apr 258:00 AM - 9:30 AM EDT

    Room 407
• Yes

  Roundtable

  Yes

  Customer Success & Partners

  Thursday, Apr 25

  8:00 a.m. Thursday, Apr 25
  Expert Insights on Maximizing the Power of Data
  Join Salesforce experts for an interactive panel on Data Cloud best practices. Bring ALL of your data questions and learn how our Signature Success Plan helps customers drive data-driven growth.
  • Thursday, Apr 258:30 AM - 10:00 AM EDT

    Customer Success & Partners Roundtable (Room 408)

9:00 AM EDT - Thursday, Apr 25

• Yes

  Campfire

  Yes

  Trailblazer

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Ace Your Interview with 5 Steps
  Whether you’re in technical interview or trying to impress a hiring manager, learn tips you can use to set yourself apart from the cloud (we mean crowd).
  • Thursday, Apr 259:00 AM - 9:20 AM EDT

    Community Campfire (Campground)
• Yes

  Architect

  Finance and Accounting

  Product Management

  Financial Services

  Agentforce MuleSoft

  Data Cloud

  Einstein

  Theater

  Yes

  Sponsors

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  AI for FinTech: Transparency, Compliance, and Velocity
  Learn how Salesforce AI, together with Data Cloud and MuleSoft, empowers financial institutions to create innovative services while ensuring transparency, regulatory compliance, and rapid delivery.
  • Thursday, Apr 259:00 AM - 9:20 AM EDT

    Theater 3 (Campground)
• Yes

  Administrator

  Developer

  Agentforce MuleSoft

  Automation

  Beginner

  Hands-on Workshop

  Yes

  Automation & Integration

  Please bring your own laptop

  Sessions are first come, first seated

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Automation for Everyone: Getting Started
  Learn how Flow helps everyone transform their business and make it more efficient. We’ll talk about hyperautomation, how to get started with automation, and how AI can supercharge your automations.
  Required Equipment: Please bring your own laptop
  Sessions are first come, first seated: Sessions are first come, first seated
  • Thursday, Apr 259:00 AM - 9:40 AM EDT

    MuleSoft Lodge (Room 501)
• Yes

  Architect

  Developer

  IT

  Agentforce MuleSoft

  Agentforce 360 Platform

  Automation

  Beginner

  Theater

  Yes

  Automation & Integration

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Automation: What’s New and What’s Coming
  Discover how you can further increase efficiency and improve end-user experiences with the latest innovations from automation tools like Flow Builder and Flow Orchestration.
  • Thursday, Apr 259:00 AM - 9:20 AM EDT

    Innovation Theater (Campground)
• Yes

  IT

  Einstein

  Security

  Intermediate

  Theater

  Yes

  Data Cloud & Einstein

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Close the Trust Gap with the Einstein Trust Layer
  Get an inside look at the Einstein Trust Layer to understand how its features, processes, and policies for security, privacy, safety, and accuracy build trust in Salesforce AI apps and services.
  • Thursday, Apr 259:00 AM - 9:20 AM EDT

    Theater 1 (Campground)
• Yes

  Architect

  IT

  Product Management

  Financial Services

  Healthcare and Life Sciences

  Technology

  Agentforce Sales

  Agentforce 360 Platform

  Agentforce Service

  Breakout

  Yes

  Sponsors

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  CloudFulcrum and Fulton Bank: BFSI DevOps for FSC and nCino
  Discover how CloudFulcrum and Fulton Bank revolutionize BFSI DevOps for FSC and nCino, setting new benchmarks and showcasing tangible benefits.
  • Thursday, Apr 259:00 AM - 9:30 AM EDT

    Breakout 4 (Campground)
• Yes

  Administrator

  Financial Services

  Agentforce Financial Services

  Agentforce MuleSoft

  Automation

  Intermediate

  Hands-on Workshop

  Yes

  Ind:Financial Services

  Please bring your own laptop

  Sessions are first come, first seated

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Connect, Automate, and Scale AI-Powered Experiences for FINS
  Learn how MuleSoft helps customers connect, automate, and secure their data from any system using discoverable and reusable APIs to transform their business and drive real value at scale
  Required Equipment: Please bring your own laptop
  Sessions are first come, first seated: Sessions are first come, first seated
  • Thursday, Apr 259:00 AM - 9:40 AM EDT

    Financial Services Zone (Campground)
• Yes

  Developer

  Heroku

  Intermediate

  Roundtable

  Yes

  IT (Platform)

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Customer Engagement in the AI World
  How AI can be leveraged to maximize effectiveness of your customer engagement? Deliver tailored ecommerce, loyalty, and service apps that integrate with Salesforce clouds, driving business success.
  • Thursday, Apr 259:00 AM - 9:40 AM EDT

    Einstein 1 Platform Lodge (Rm 413)
• Yes

  IT

  Operations

  Service

  Agentforce Service

  Beginner

  Roundtable

  Yes

  Service

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Customer Panel: Why Service Cloud
  Hear candid insights from our customer panel on how and why companies choose Service Cloud. Join us to ask questions and get pro tips for navigating your Service Cloud journey.
  • Thursday, Apr 259:00 AM - 9:40 AM EDT

    Service Cloud Hub (Room 502)
• Yes

  IT

  Sales

  Service

  Financial Services

  Agentforce Financial Services

  Agentforce Service

  Slack

  Beginner

  Roundtable

  Yes

  Ind:Financial Services

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Enhance Your Salesforce Investment with Slack
  Learn how financial services firms can use Slack to maximize their investment in Salesforce by integrating their workflows and conversations into Slack, the AI-powered platform for work.
  • Thursday, Apr 259:00 AM - 9:40 AM EDT

    Slack Lodge (Room 501)
• Yes

  Small Business Owner

  Salesforce Starter

  Beginner

  Breakout

  Yes

  Salesforce Starter

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Grow Fast: Marketing, Sales, Service & Commerce in One App
  Learn about Starter and Pro Suites, which bring marketing, sales, service, and commerce tools together. See how businesses can get more done in less time and realize their growth potential.
  • Thursday, Apr 259:00 AM - 9:30 AM EDT

    Breakout 5 (Campground)
• Yes

  Marketing

  Financial Services

  Agentforce Marketing

  Theater

  Yes

  Sponsors

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  How AON Affinity Optimized Data in Marketing Cloud
  Learn how a global insurance and risk management firm brings data in Marketing Cloud Engagement to strategists and business units to support faster and smarter data activation and decision-making.
  • Thursday, Apr 259:00 AM - 9:20 AM EDT

    Theater 2 (Campground)
• Yes

  Einstein

  Intro to Salesforce

  Beginner

  Theater

  Yes

  Special

  11:00 a.m. Thursday, Apr 25

  12:00 p.m. Thursday, Apr 25

  3:00 p.m. Thursday, Apr 25

  Thursday, Apr 25

  1:00 p.m. Thursday, Apr 25

  2:00 p.m. Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25

  4:00 p.m. Thursday, Apr 25
  Introduction to Salesforce: What We Do
  Get an introduction on how Salesforce helps you connect in a whole new way with the power of its portfolio: CRM + AI + Data + Trust.
  • Thursday, Apr 259:00 AM - 9:10 AM EDT

    Einstein 1 Experience (Campground)
• Yes

  Administrator

  AppExchange

  Intermediate

  Theater

  Yes

  Customer Success & Partners

  12:00 p.m. Thursday, Apr 25

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Make Life Easier with These 10 AppExchange Apps
  Learn tips from an experienced admin and Salesforce MVP on which AppExchange apps they love and how they’ve used them to solve key challenges.
  • Thursday, Apr 259:00 AM - 9:20 AM EDT

    Customer Success Theater (Campground)
• Yes

  Marketing

  Agentforce Marketing

  Data

  Beginner

  Roundtable

  Yes

  Marketing

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Put Your Data into Action with Data Cloud Use Cases
  Gain insights into how to get started with your Data Cloud use cases. Learn how to define, develop, and determine all of the necessary components to get started in this roundtable session.
  • Thursday, Apr 259:00 AM - 9:40 AM EDT

    Marketing and Commerce Lodge (Rm 411)
• Yes

  Administrator

  Service

  Agentforce Field Service

  Agentforce Service

  Artificial Intelligence

  Beginner

  Theater

  Yes

  Service

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Reimagine Service with Trusted AI and Data
  Learn how to activate AI and trusted data in customer service to scale support, increase productivity, and improve satisfaction using the #1 AI CRM for service.
  • Thursday, Apr 259:00 AM - 9:20 AM EDT

    Theater 4 (Campground)
• Yes

  Hands-on Workshop

  Yes

  Sales

  Please bring your own laptop

  Sessions are first come, first seated

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Sales Cloud Workshop: Sales Planning — Carving
  Complete guided exercises around the territory planning step of building a sales plan with in-room experts. See how easy it is to align and adjust territories right inside CRM. 30-day org included.
  Required Equipment: Please bring your own laptop
  Sessions are first come, first seated: Sessions are first come, first seated
  • Thursday, Apr 259:00 AM - 9:40 AM EDT

    Sales and Service Lodge (Rm 409)
• Yes

  Administrator

  Architect

  Technology

  Trailhead

  Success Plans

  Intro to Salesforce

  Beginner

  Theater

  Yes

  Trailblazer

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Your Guide to Become a Salesforce Expert
  Get started with the tools and resources you need to learn Salesforce, whether you’re just beginning or looking to accelerate your learning.
  • Thursday, Apr 259:00 AM - 9:20 AM EDT

    Trailblazer Theater (Campground)
• Yes

  Artificial Intelligence

  Broadcast

  Yes

  Artificial Intelligence

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  AI for Impact: Unlocking a Just Energy Transition with AI
  As the world moves toward a clean energy economy, hear how AI and Salesforce technology are supporting a just, equitable transition.
  • Thursday, Apr 259:30 AM - 9:45 AM EDT

    Salesforce+ Set
• Yes

  Sales

  Service

  Manufacturing

  Consumer Goods

  Agentforce Consumer Goods

  Data

  Beginner

  Theater

  Yes

  Ind:Consumer Goods

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Delivering Profitability in Consumer Goods with Data and AI
  Companies face soaring consumer expectations, tightened margins and stagnant strategies. See how leaders are using Salesforce to overcome those challenges to grow customer satisfaction and revenue.
  • Thursday, Apr 259:30 AM - 9:50 AM EDT

    Theater 1 (Campground)
• Yes

  Operations

  Financial Services

  Media and Entertainment

  Technology

  Agentforce Financial Services

  Agentforce Marketing

  Agentforce Sales

  Theater

  Yes

  Sponsors

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Elevate Your CX by Extending Salesforce Functionality
  Learn how to create a seamless customer journey by enhancing your CRM functionality. Meet customers right where they interact with your systems and processes through efficient, reliable automation.
  • Thursday, Apr 259:30 AM - 9:50 AM EDT

    Theater 2 (Campground)
• Yes

  Campfire

  Yes

  Trailblazer

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Get Introduced to Salesforce Einstein Bots
  Bots cut costs, speed support, and improve customer experience with natural language processing. Explore a basic ChatBOT demo and implementation insights.
  • Thursday, Apr 259:30 AM - 9:50 AM EDT

    Community Campfire (Campground)
• Yes

  Developer

  Agentforce 360 Platform

  Beginner

  Theater

  Yes

  Trailblazer

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Get Started with Salesforce Development
  From Apex to Lightning Web Components, building apps on the Salesforce Platform is faster than ever. Get an overview of the best developer features and learn how to get started.
  • Thursday, Apr 259:30 AM - 9:50 AM EDT

    Trailblazer Theater (Campground)
• Yes

  Administrator

  Developer

  Einstein

  Data

  Beginner

  Theater

  Yes

  Data Cloud & Einstein

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Improve Customer Experience with Data Cloud & Databricks
  Learn about how our partnership is helping customers unify their data and drive better experiences across their businesses. Databricks & Salesforce will help businesses reduce cost & complexity.
  • Thursday, Apr 259:30 AM - 9:50 AM EDT

    Innovation Theater (Campground)
• Yes

  Administrator

  AppExchange

  Productivity

  Intermediate

  Theater

  Yes

  Customer Success & Partners

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Increase Your Team’s Productivity with AppExchange Apps
  Hear from BACA Systems’ Salesforce architect on how to increase productivity within your sales and service teams with a small but mighty team.
  • Thursday, Apr 259:30 AM - 9:50 AM EDT

    Customer Success Theater (Campground)
• Yes

  Theater

  Yes

  Salesforce on Salesforce

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Salesforce on Salesforce: Implementing AI for Sellers
  Learn how Salesforce deploys new AI features and technology for our sales teams. This session will cover best practices, roadmap planning, and how we stay ahead in the world of AI.
  • Thursday, Apr 259:30 AM - 9:50 AM EDT

    Theater 4 (Campground)
• Yes

  Theater

  Yes

  Sponsors

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  True Story: Successes & Missteps from a Gen AI Early Adopter
  Learn from senior leaders about IBM’s ongoing seller, customer, employee, and partner experience transformations on Salesforce and Slack, from architecture to AI and lasting business impact.
  • Thursday, Apr 259:30 AM - 9:50 AM EDT

    Theater 3 (Campground)
• Yes

  Artificial Intelligence

  Broadcast

  Yes

  Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25
  Salesforce Today — Welcome to World Tour NYC
  Kick off your World Tour NY learning journey. Catch up on the latest Salesforce innovations and lean how CRM + AI + Data + Trust powers customer success.
  • Thursday, Apr 259:55 AM - 10:00 AM EDT

    Salesforce+ Set

10:00 AM EDT - Thursday, Apr 25

• Yes

  IT

  Sales

  Einstein

  Artificial Intelligence

  Advanced

  Keynote

  Yes

  Main Keynote

  Available on Salesforce+

  Thursday, Apr 25

  10:00 a.m. Thursday, Apr 25
  Welcome to the AI Enterprise
  Join Salesforce leaders to learn how any company can become an AI Enterprise with CRM + AI + Data + Trust.
  • Thursday, Apr 2510:00 AM - 11:00 AM EDT

    Keynote Room

11:00 AM EDT - Thursday, Apr 25

• Yes

  Einstein

  Artificial Intelligence

  Broadcast

  Yes

  Main Keynote

  11:00 a.m. Thursday, Apr 25

  Thursday, Apr 25
  Salesforce Today — Main Keynote Highlights and Insights
  Break down the newest Salesforce AI innovations that help you serve your customers in a whole new way. Join experts, customers and special guests to double click into the latest Salesforce solutions.
  • Thursday, Apr 2511:00 AM - 11:30 AM EDT

    Salesforce+ Set
• Yes

  Service

  Agentforce Field Service

  Agentforce Service

  Customer Relationships

  Beginner

  Broadcast

  Yes

  Service

  11:00 a.m. Thursday, Apr 25

  Thursday, Apr 25
  2024 State of Service: Latest Trends in Customer Service
  Did you know 85% of service teams are expected to drive revenue this year? Join Service Cloud’s GM Kishan Chetan and VP & PMM Rekha Srivatsan for more insights from our 2024 State of Service Report
  • Thursday, Apr 2511:30 AM - 11:45 AM EDT

    Salesforce+ Set
• Yes

  Administrator

  IT

  Agentforce 360 Platform

  Success Plans

  Intro to Salesforce

  Intermediate

  Theater

  Yes

  Customer Success & Partners

  11:00 a.m. Thursday, Apr 25

  Thursday, Apr 25

  4:00 p.m. Thursday, Apr 25
  6 Guiding Principles to Drive CRM Adoption
  Your company bought Salesforce — now what? Simple: Adoption = Business Value. Join adoption experts as they guide you through six principles to get your teams up and running quickly with Salesforce.
  • Thursday, Apr 2511:30 AM - 11:50 AM EDT

    Customer Success Theater (Campground)
• Yes

  Consultant

  Administrator

  Architect

  Financial Services

  Healthcare and Life Sciences

  Engineering, Construction, and Real Estate

  Experience Cloud

  Agentforce Sales

  Agentforce Service

  Breakout

  Yes

  Sponsors

  11:00 a.m. Thursday, Apr 25

  Thursday, Apr 25
  AI and Automation for Documents in Salesforce
  No process is complete without docs. Embedding automation and intelligence in documents improves adoption. Learn how industry leaders maximize their efficiency by perfecting their file management.
  • Thursday, Apr 2511:30 AM - 12:00 PM EDT

    Breakout 4 (Campground)
• Yes

  IT

  Agentforce 360 Platform

  Einstein

  Artificial Intelligence

  Beginner

  Breakout

  Yes

  IT (Platform)

  11:00 a.m. Thursday, Apr 25

  Thursday, Apr 25
  Build AI-Powered Apps Fast!
  Empower builders to bring AI into the flow of work across every department. Learn how Einstein Copilot, Prompt Builder, Sandboxes, and Data Mask help anyone build AI powered apps quickly and securely.
  • Thursday, Apr 2511:30 AM - 12:00 PM EDT

    Breakout 5 (Campground)
• Yes

  Developer

  IT

  Agentforce MuleSoft

  Integration

  Beginner

  Hands-on Workshop

  Yes

  Automation & Integration

  Please bring your own laptop

  Sessions are first come, first seated

  11:00 a.m. Thursday, Apr 25

  Thursday, Apr 25
  Build APIs & Integrations Fast w/ AI & Anypoint Code Builder
  Get hands on with MuleSoft’s next generation IDE. Learn how to develop in minutes using intelligent, cloud native tools. And get a sneak peak of our upcoming AI capabilities.
  Required Equipment: Please bring your own laptop
  Sessions are first come, first seated: Sessions are first come, first seated
  • Thursday, Apr 2511:30 AM - 12:10 PM EDT

    MuleSoft Lodge (Room 501)
• Yes

  Data Analyst

  Developer

  Einstein

  Artificial Intelligence

  Beginner

  Hands-on Workshop

  Yes

  Customer Success & Partners

  Please bring your own laptop

  Sessions are first come, first seated

  11:00 a.m. Thursday, Apr 25

  3:00 p.m. Thursday, Apr 25

  Thursday, Apr 25

  8:00 a.m. Thursday, Apr 25
  Build Your First Prompt with Einstein Prompt Builder
  Learn how to construct a prompt from scratch, then invoke it in the context of a typical CRM use case. Laptop recommended to participate.
  Required Equipment: Please bring your own laptop
  Sessions are first come, first seated: Sessions are first come, first seated
  • Thursday, Apr 2511:30 AM - 1:00 PM EDT

    Room 405
• Yes

  Data Analyst

  Einstein

  Artificial Intelligence

  Beginner

  Hands-on Workshop

  Yes

  Customer Success & Partners

  Please bring your own laptop

  Sessions are first come, first seated

  11:00 a.m. Thursday, Apr 25

  3:00 p.m. Thursday, Apr 25

  Thursday, Apr 25

  1:00 p.m. Thursday, Apr 25

  8:00 a.m. Thursday, Apr 25
  Build Your Own Copilot
  Get hands-on experience configuring Copilot for your very first AI-powered use case. Laptop recommended to participate.
  Required Equipment: Please bring your own laptop
  Sessions are first come, first seated: Sessions are first come, first seated
  • Thursday, Apr 2511:30 AM - 1:00 PM EDT

    Room 404
• Yes

  Service

  Financial Services

  Agentforce Financial Services

  Beginner

  Theater

  Yes

  Ind:Financial Services

  11:00 a.m. Thursday, Apr 25

  Thursday, Apr 25
  Deliver Next-Gen Omni-channel Customer Service in Insurance
  As premium rates rise, seamless omni-channel experiences are critical for insurance firms. Learn how Salesforce enables personalized experiences to drive customer retention at lower operational costs.
  • Thursday, Apr 2511:30 AM - 11:50 AM EDT

    Theater 1 (Campground)
• Yes

  Administrator

  Agentforce 360 Platform

  Salesforce on Salesforce

  Beginner

  Theater

  Yes

  Trailblazer

  11:00 a.m. Thursday, Apr 25

  Thursday, Apr 25
  Discover 7 Best Practices for Building with Salesforce
  Whether you've been customizing Salesforce for years or just beginning, learn seven tips for creating an easy-to-admin org. From apps to validation rules, we’ve got you covered.
  • Thursday, Apr 2511:30 AM - 11:50 AM EDT

    Trailblazer Theater (Campground)
• Yes

  Campfire

  Yes

  Trailblazer

  11:00 a.m. Thursday, Apr 25

  Thursday, Apr 25
  Discover Salesforce Job Search Skills
  Embarking on a quest for the next career milestone? Join us for proven strategies to propel your job search journey to new heights.
  • Thursday, Apr 2511:30 AM - 11:50 AM EDT

    Community Campfire (Campground)
• Yes

  Operations

  Service

  Communications

  Agentforce Service

  Slack

  Automation

  Intermediate

  Roundtable

  Yes

  Ind:Communications

  11:00 a.m. Thursday, Apr 25

  Thursday, Apr 25
  Empower Field Service Technicians with Slack
  Learn how communications service providers use Slack to achieve first-visit job completion by connecting field service technicians with the back office with Slack, the AI-powered platform for work.
  • Thursday, Apr 2511:30 AM - 12:10 PM EDT

    Slack Lodge (Room 501)
• Yes

  IT

  Agentforce 360 Platform

  Security

  Beginner

  Roundtable

  Yes

  IT (Platform)

  11:00 a.m. Thursday, Apr 25

  Thursday, Apr 25
  Get AI Ready Today with Security and Privacy
  Join guided peer-to-peer discussions about privacy & security safeguards for integrating gen AI. Learn how to prioritize the privacy of sensitive enterprise & customer data while ensuring compliance.
  • Thursday, Apr 2511:30 AM - 12:10 PM EDT

    Einstein 1 Platform Lodge (Rm 413)
• Yes

  Administrator

  Service

  Agentforce Service

  Einstein

  Artificial Intelligence

  Intermediate

  Hands-on Workshop

  Yes

  Service

  Please bring your own laptop

  Sessions are first come, first seated

  11:00 a.m. Thursday, Apr 25

  Thursday, Apr 25
  Get Hands-on with Einstein for Service
  Learn how to configure Einstein for Service and how Data Cloud can augment your service team & boost productivity. Get hands-on with trial orgs and receive best practice coaching from service experts.
  Required Equipment: Please bring your own laptop
  Sessions are first come, first seated: Sessions are first come, first seated
  • Thursday, Apr 2511:30 AM - 12:10 PM EDT

    Sales and Service Lodge (Rm 409)
• Yes

  Data Analyst

  Developer

  Data

  Beginner

  Hands-on Workshop

  Yes

  Customer Success & Partners

  Please bring your own laptop

  Sessions are first come, first seated

  11:00 a.m. Thursday, Apr 25

  3:00 p.m. Thursday, Apr 25

  Thursday, Apr 25

  1:00 p.m. Thursday, Apr 25

  8:00 a.m. Thursday, Apr 25
  Ingesting and Harmonizing Data in Data Cloud
  Connect and ingest data into Data Cloud by connecting data streams from Salesforce and non-Salesforce data sources. Learn how to map that data to Data Cloud data model objects. Laptop recommended.
  Required Equipment: Please bring your own laptop
  Sessions are first come, first seated: Sessions are first come, first seated
  • Thursday, Apr 2511:30 AM - 1:00 PM EDT

    Room 407
• Yes

  Einstein

  Intro to Salesforce

  Beginner

  Theater

  Yes

  Special

  11:00 a.m. Thursday, Apr 25

  12:00 p.m. Thursday, Apr 25

  3:00 p.m. Thursday, Apr 25

  Thursday, Apr 25

  1:00 p.m. Thursday, Apr 25

  2:00 p.m. Thursday, Apr 25

  9:00 a.m. Thursday, Apr 25

  4:00 p.m. Thursday, Apr 25
  Introduction to Salesforce: What We Do
  Get an introduction on how Salesforce helps you connect in a whole new way with the power of its portfolio: CRM + AI + Data + Trust.
  • Thursday, Apr 2511:30 AM - 11:40 AM EDT

    Einstein 1 Experience (Campground)
• Yes

  Roundtable

  Yes

  Commerce

  11:00 a.m. Thursday, Apr 25

  Thursday, Apr 25
  Loyalty Reimagined: Leveraging Data & AI for Commerce Success
  Join us to hear from industry experts about the importance of personalized experiences and learn how leveraging data and AI can revolutionize customer engagement and loyalty.
  • Thursday, Apr 2511:30 AM - 12:10 PM EDT

    Marketing and Commerce Lodge (Rm 411)