Get hands-on with Agentforce Service. Build and connect to a channel, test in digital experiences, and link topics, actions, and instructions for business use cases.
Wed, Dec 10, 124 sessions
8:00 AM EST - Wednesday, Dec 10
- YesAdministratorAgentic AIBeginnerHands-on TrainingPlease bring your own laptop to participate.Learn how to build a general CRM employee agent using standard topics and actions.Learn how grant access to an employee agent.Learn how to test an employee agent in Salesforce.Hands-on TrainingMAIN Session Catalog2:00 p.m. Wednesday, Dec 10Wednesday, Dec 108:00 a.m. Wednesday, Dec 10Required equipment: Please bring your own laptop to participate.
- Wednesday, Dec 108:30 AM - 9:30 AM EST(1:30 PM - 2:30 PM GMT)Hands-on Training (Room 404, L4)FIRST COME FIRST SEATED
Session Type: Hands-on Training - YesAdministratorAgentic AIBeginnerHands-on TrainingPlease bring your own laptop to participate.Discover Agentforce Service Agent and how it integrates with messaging channels to support real-time customer engagement.Set up omni-channel flows to intelligently route customer queries to your Service Agent.Verify that your Service Agent functions correctly within digital experiences.Hands-on TrainingMAIN Session Catalog2:00 p.m. Wednesday, Dec 10Wednesday, Dec 108:00 a.m. Wednesday, Dec 10Get hands-on with Agentforce Service. You will learn how to build an agent and understand how reasoning engine works.Required equipment: Please bring your own laptop to participate.
- Wednesday, Dec 108:30 AM - 9:30 AM EST(1:30 PM - 2:30 PM GMT)Hands-on Training (Room 405.2, L4)FIRST COME FIRST SEATED
Session Type: Hands-on Training
9:00 AM EST - Wednesday, Dec 10
- YesAdministratorArchitectPublic SectorTechnologyAgentforce 360 PlatformAgentic AIBeginnerWorkshopPlease bring your own laptop to participate.WorkshopMAIN Session Catalog9:00 a.m. Wednesday, Dec 10Wednesday, Dec 10Learn to build a resilient Salesforce environment with robust data controls & governance. Enhance protection, ensure regulatory compliance, and maintain business continuity for confident AI adoption.Required equipment: Please bring your own laptop to participate.
- Wednesday, Dec 109:00 AM - 9:45 AM EST(2:00 PM - 2:45 PM GMT)IT & Data Lounge (Room 406.3, L4)FIRST COME FIRST SEATED
Session Type: Workshop - YesAdministratorArchitectIT Business LeaderAgentforce SalesSecurityIntermediateTheaterUnderstand key Salesforce data protection challenges emerging in the Agentforce and AI era.Learn how to build a resilient backup, archive, and recovery strategy for Salesforce.Discover where native tools fall short and how to enhance protection with modern, proactive approaches.TheaterMAIN Session Catalog9:00 a.m. Wednesday, Dec 10Wednesday, Dec 10As AI, bulk operations, and evolving compliance rules reshape Salesforce, data integrity and recovery readiness are critical. Learn how Veeam helps you build a resilient Salesforce org for 2026.
- Wednesday, Dec 109:00 AM - 9:20 AM EST(2:00 PM - 2:20 PM GMT)Theater 2 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesMarketingIT Business LeaderHealthcare and Life SciencesAgentforce Life SciencesCustomer RelationshipsBeginnerTheaterTheaterMAIN Session Catalog9:00 a.m. Wednesday, Dec 10Wednesday, Dec 10Discover how Agentforce Life Sciences enables pharma and medtech companies to design, launch, and scale patient services programs faster so patients get the support they need when they need it.
- Wednesday, Dec 109:00 AM - 9:20 AM EST(2:00 PM - 2:20 PM GMT)Theater 3 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesIT Business LeaderAgentforce ServiceAgentic AIIntermediateRoundtableGet clarity on how peers are using AI to meet rising employee support demands.Develop practical strategies to effectively scale IT support with automation.Gain insights on how the role of IT support is evolving in the Agentic Enterprise.RoundtableMAIN Session Catalog9:00 a.m. Wednesday, Dec 10Wednesday, Dec 10Discover how IT leaders are meeting rising employee support demands with AI and automation. Join peers to share strategies and discuss how to effectively scale IT support to every employee.
- Wednesday, Dec 109:00 AM - 9:45 AM EST(2:00 PM - 2:45 PM GMT)Service Lounge (Room 406.2, L4)FIRST COME FIRST SEATED
Session Type: Roundtable - YesAdministratorIT Business LeaderAgentforce 360 PlatformAgentic AIBeginnerTheaterLearn how MCP lets developers build AI workflows that simplify complex tasks across systems.See how Agentforce securely uses third-party MCP servers with per-user OAuth and Salesforce’s trusted controls.See how Salesforce uses MCP to create apps that blend business workflows, AI, and agentic capabilities.TheaterMAIN Session Catalog9:00 a.m. Wednesday, Dec 10Wednesday, Dec 10Discover how Salesforce is transforming AI integrations with MCP, enabling Agentforce to consume external APIs and expose Salesforce data across the intelligent agent ecosystem.
- Wednesday, Dec 109:00 AM - 9:20 AM EST(2:00 PM - 2:20 PM GMT)Theater 1 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesOperationsServiceAgentforce Field ServiceAgentforce ServiceAgentic AIBeginnerTheaterLearn about the latest field service innovations across scheduling, dispatch, mobile working, and operations.Hear how customers are using Agentforce Field Service to increase productivity and efficiency.Discover strategies for implementing agentic AI at your organization to build confidence across all teams.TheaterMAIN Session Catalog9:00 a.m. Wednesday, Dec 10Wednesday, Dec 10Explore how Agentforce Field Service leverages AI agents to boost confidence in teams, creating more efficient, scalable, and cost-effective operations and ultimately elevating your skilled workers.
- Wednesday, Dec 109:30 AM - 9:50 AM EST(2:30 PM - 2:50 PM GMT)Theater 4 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesIT Business LeaderData 360Data ActivationBeginnerTheaterUnderstand how Data 360 and Agentforce are a powerful combination to enhance marketing strategies.Learn techniques to optimize customer journeys and improve audience segmentation with Data 360.Apply AI-driven insights to improve conversion and engagement in campaigns.TheaterMAIN Session Catalog9:00 a.m. Wednesday, Dec 10Wednesday, Dec 10Learn how Data 360 and Agentforce transform marketing through AI-driven strategies. Learn to optimize journeys, improve segmentation, and drive personalized decisions with actionable insights.
- Wednesday, Dec 109:30 AM - 9:50 AM EST(2:30 PM - 2:50 PM GMT)Theater 3 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesDeveloperOperationsAgentic AIIntermediateTheaterUncover the blind spots: See how Salesforce built a team to discover opportunities with Agentforce conversations.Make sense of Agentforce conversations: Classify failures, tie them back to customer needs, and create actionable feedback.Learn from a recent case study: Explore how evolving evaluation practices keep Agentforce quality improving over time.TheaterMAIN Session Catalog9:00 a.m. Wednesday, Dec 10Wednesday, Dec 10Get practical tips from Salesforce’s approach to evaluating generative AI. Learn how to measure quality and apply a scalable review model to improve your AI results.
- Wednesday, Dec 109:30 AM - 9:50 AM EST(2:30 PM - 2:50 PM GMT)Salesforce & Customer Success Theater (Campground)FIRST COME FIRST SEATED
Session Type: Theater
10:00 AM EST - Wednesday, Dec 10
- YesFinance and AccountingAgentforce Revenue ManagementBeginnerTheaterLearn how Revenue Cloud Billing manages the entire billing lifecycle for any revenue model on a single platform.Learn how to automate the complete invoice-to-cash process to accelerate cash flow.Learn how to enhance the customer self-service billing experience.TheaterMAIN Session Catalog10:00 a.m. Wednesday, Dec 10Wednesday, Dec 10Optimize invoice to cash with billing powered by Agentforce Revenue Management. Deliver flexible subscription and usage billing, streamline collections, and automate cash flow with AI.
- Wednesday, Dec 1010:00 AM - 10:20 AM EST(3:00 PM - 3:20 PM GMT)Theater 4 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesAdministratorIT Business LeaderFinancial ServicesHealthcare and Life SciencesAgentforce 360 PlatformSecurityBeginnerTheaterDiscover a strategic framework for managing the data compliance lifecycle.Align integrated solutions to achieve robust data protection and resilience.Drive efficiency and deliver auditable proof of compliance required by regulators.TheaterMAIN Session Catalog10:00 a.m. Wednesday, Dec 10Wednesday, Dec 10The AI era demands a new approach to data protection and compliance. Adopt a new 5-pillar framework to manage your data’s compliance lifecycle, reduce risk, and enable confident innovation at scale.
- Wednesday, Dec 1010:00 AM - 10:20 AM EST(3:00 PM - 3:20 PM GMT)Theater 1 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesIT Business LeaderTechnologyData 360Agentic AIIntermediateTheaterDiscover how to create a single, trusted data foundation for AI.Learn how to deliver truly autonomous, trustworthy AI agent.TheaterMAIN Session Catalog10:00 a.m. Wednesday, Dec 10Wednesday, Dec 10Unlock enterprise AI value with KPMG, Salesforce, and Informatica. Enhance agents with trusted data, to foster transparency, understanding, and governance for optimal, responsible performance.
- Wednesday, Dec 1010:00 AM - 10:20 AM EST(3:00 PM - 3:20 PM GMT)Theater 2 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesMarketingAdministratorAgentforce MarketingBeginnerTheaterUnderstand how Agentforce Marketing will help your business succeed as an Agentic Enterprise.Learn more about Agentforce Marketing and our new capabilities.TheaterMAIN Session Catalog10:00 a.m. Wednesday, Dec 10Wednesday, Dec 10Step into the future of engagement. Learn three new ways to supercharge your customer journeys with your expanded Marketing Cloud toolkit.
- Wednesday, Dec 1010:00 AM - 10:20 AM EST(3:00 PM - 3:20 PM GMT)Theater 3 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater
12:00 PM EST - Wednesday, Dec 10
- YesIT Business LeaderOperationsHealthcare and Life SciencesAgentforce Life SciencesData 360IntegrationBeginnerRoundtableRoundtableMAIN Session Catalog12:00 p.m. Wednesday, Dec 10Wednesday, Dec 10Learn the transition path from legacy systems to Agentforce Life Sciences and how to effortlessly upgrade and secure an agentic future.
- Wednesday, Dec 1012:00 PM - 12:45 PM EST(5:00 PM - 5:45 PM GMT)Roundtable (Room 409, L4)FIRST COME FIRST SEATED
Session Type: Roundtable - YesAdministratorOperationsSalesAgentforce SalesAgentic AIIntermediateWorkshopPlease bring your own laptop to participate.WorkshopMAIN Session Catalog12:00 p.m. Wednesday, Dec 10Wednesday, Dec 10Discover how Agentforce Pipeline Management and AI supercharge productivity by keeping opportunities accurate, surfacing insights, and automating follow-ups and forecasts.Required equipment: Please bring your own laptop to participate.
- Wednesday, Dec 1012:00 PM - 12:45 PM EST(5:00 PM - 5:45 PM GMT)Sales Lounge (Room 406.1, L4)FIRST COME FIRST SEATED
Session Type: Workshop - YesMarketingConsultantRetailConsumer GoodsAgentforce MarketingData 360Thought LeadershipIntermediateTheaterTheaterMAIN Session Catalog12:00 p.m. Wednesday, Dec 10Wednesday, Dec 10BCG’s recent survey of 251 global marketing leaders reveals three keys to using gen AI tools to their full potential. Hear why deployment of tools in creative roles remains limited & what to do next.
- Wednesday, Dec 1012:00 PM - 12:20 PM EST(5:00 PM - 5:20 PM GMT)Theater 2 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesData AnalystIT Business LeaderHealthcare and Life SciencesTableauAgentic AnalyticsIntermediateRoundtableExplore the power of Agentforce and Tableau for healthcare and life sciences.See how to accelerate the journey from data to insights with trusted AI built into the Tableau experience.Discuss with your healthcare and life sciences peers practical use cases.RoundtableMAIN Session Catalog12:00 p.m. Wednesday, Dec 10Wednesday, Dec 10Join this discussion on a unified customer journey that highlights analytics and collaboration while demonstrating the power of Salesforce’s integrated technologies for healthcare and life sciences.
- Wednesday, Dec 1012:00 PM - 12:45 PM EST(5:00 PM - 5:45 PM GMT)IT & Data Lounge (Room 406.3, L4)FIRST COME FIRST SEATED
Session Type: Roundtable - YesFinance and AccountingAgentforce Financial ServicesAgentic AIIntermediateTheaterUnderstand how purpose-built Salesforce AI accelerates transformation for banks, insurers, and wealth managers.Learn how prebuilt agent templates streamline implementation while maintaining regulatory compliance.Discover strategies to scale AI adoption across financial services organizations to drive consistent, measurable results.TheaterMAIN Session Catalog12:00 p.m. Wednesday, Dec 10Wednesday, Dec 10See how Salesforce helps banks, insurers, and wealth managers move fast with purpose-built AI. Learn how prebuilt agent templates accelerate adoption, ensure compliance, and drive results at scale.
- Wednesday, Dec 1012:00 PM - 12:20 PM EST(5:00 PM - 5:20 PM GMT)Theater 3 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesSalesServiceAgentforce SalesSlackProductivityIntermediateTheaterLearn how Salesforce channels empower teams to collaborate with a full, shared view of customers and drive better results.Discover how teams across functions use Salesforce channels today to drive business impact.Walk away with an understanding of best practices to implement and start driving impact today.TheaterMAIN Session Catalog12:00 p.m. Wednesday, Dec 10Wednesday, Dec 10Bring Slack into Salesforce and Salesforce into Slack. Salesforce channels keep customers at the center of everything you do. See a demo and learn new ways for teams to work together more effectively.
- Wednesday, Dec 1012:30 PM - 12:50 PM EST(5:30 PM - 5:50 PM GMT)Theater 1 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesTheaterTheaterMAIN Session Catalog12:00 p.m. Wednesday, Dec 10Wednesday, Dec 10Learn the five key steps to build your AI roadmap with confidence. Align teams around your business goals and explore actionable insights from Salesforce Professional Services.
- Wednesday, Dec 1012:30 PM - 12:50 PM EST(5:30 PM - 5:50 PM GMT)Salesforce & Customer Success Theater (Campground)FIRST COME FIRST SEATED
Session Type: Theater - YesAdministratorAgentic AIBeginnerHands-on TrainingPlease bring your own laptop to participate.Describe how Agentforce supports lead nurturing and sales development.Learn how to set up and configure the lead nurturing agent.Explore how to assign leads and review AI-generated outreach.Hands-on TrainingMAIN Session Catalog12:00 p.m. Wednesday, Dec 103:00 p.m. Wednesday, Dec 10Wednesday, Dec 10Get hands-on with Agentforce Lead Nurturing. Learn how to set up a Lead Nurturing agent to send initial outreach email to prospects.Required equipment: Please bring your own laptop to participate.
- Wednesday, Dec 1012:30 PM - 1:30 PM EST(5:30 PM - 6:30 PM GMT)Hands-on Training (Room 405.2, L4)FIRST COME FIRST SEATED
Session Type: Hands-on Training - YesAdministratorData 360Agentic AIBeginnerHands-on TrainingPlease bring your own laptop to participate.Explain data movement in Data Cloud for actionable insights.Describe how the Customer 360 Data Model harmonizes data.Identify key benefits of unified customer profiles.Hands-on TrainingMAIN Session Catalog12:00 p.m. Wednesday, Dec 103:00 p.m. Wednesday, Dec 10Wednesday, Dec 10Get hands-on with Data 360. Learn to connect, ingest, and harmonize data to fuel better decision-making.Required equipment: Please bring your own laptop to participate.
- Wednesday, Dec 1012:30 PM - 1:30 PM EST(5:30 PM - 6:30 PM GMT)Hands-on Training (Room 404, L4)FIRST COME FIRST SEATED
Session Type: Hands-on Training - YesExecutiveProduct ManagementHealthcare and Life SciencesAgentforce Life SciencesCustomer RelationshipsIntermediateTheaterLearn how to identify common pitfalls and success factors in CRM transformation journeys.Understand the impact of stakeholder personas on project outcomes.Learn how to apply practical strategies for driving adoption and sustainable progress.TheaterMAIN Session Catalog12:00 p.m. Wednesday, Dec 10Wednesday, Dec 10Explore key lessons with Deloitte Digital and Salesforce from client CRM transformations in life sciences. Learn how alignment, stakeholder engagement, and strategic planning drive successful change.
- Wednesday, Dec 1012:30 PM - 12:50 PM EST(5:30 PM - 5:50 PM GMT)Theater 2 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesTheaterTheaterMAIN Session Catalog12:00 p.m. Wednesday, Dec 10Wednesday, Dec 10AI needs trusted context. Join us to discover how Salesforce and Informatica transform your fragmented data and systems into a powerful engine that delivers trusted context across your enterprise.
- Wednesday, Dec 1012:30 PM - 12:50 PM EST(5:30 PM - 5:50 PM GMT)Theater 3 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesAdministratorIT Business LeaderEnergy and UtilitiesFinancial ServicesAgentforce 360 PlatformSecurityBeginnerTheaterUnderstand the three key pillars of an effective Data Loss Prevention strategy.Learn about our security framework, including our add-on products and out-of-the-box capabilities.Learn how Security Center, Event Monitoring, and Data Mask & Seed can help limit exposure of sensitive data.TheaterMAIN Session Catalog12:00 p.m. Wednesday, Dec 10Wednesday, Dec 10Safeguard critical data with Salesforce data loss prevention tools. Learn how to strengthen your security posture faster, detect a broader range of risky activities, and investigate exposures quickly.
- Wednesday, Dec 1012:30 PM - 12:50 PM EST(5:30 PM - 5:50 PM GMT)Theater 4 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater
1:00 PM EST - Wednesday, Dec 10
- YesAdministratorDeveloperTechnologyEngineering, Construction, and Real EstateAgentforce 360 PlatformAgentic AIBeginnerWorkshopPlease bring your own laptop to participate.WorkshopMAIN Session CatalogWednesday, Dec 101:00 p.m. Wednesday, Dec 10Supercharge productivity and accelerate development with enterprise vibe coding. Discover how Agentforce Vibes empowers your developers to build, test, and deploy quickly and securely.Required equipment: Please bring your own laptop to participate.
- Wednesday, Dec 101:00 PM - 1:45 PM EST(6:00 PM - 6:45 PM GMT)IT & Data Lounge (Room 406.3, L4)FIRST COME FIRST SEATED
Session Type: Workshop - YesAdministratorDeveloperData 360Agentic AIBeginnerTheaterLearn how to chain Salesforce data, prompts, and agents into scalable AI workflows.Understand how to operate at enterprise scale with real-time control and visibility.Discover how Agentforce Grid empowers every team to quickly design, test, and scale impactful AI workflows.TheaterMAIN Session CatalogWednesday, Dec 101:00 p.m. Wednesday, Dec 10Discover how Agentforce Grid lets you design, test, and connect AI workflows in minutes using Salesforce data in one simple grid.
- Wednesday, Dec 101:00 PM - 1:20 PM EST(6:00 PM - 6:20 PM GMT)Theater 3 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesAdministratorOperationsTravel, Transportation, and HospitalityTechnologyAgentforce SalesProductivityBeginnerTheaterSee how Southwest Airlines streamlined contract workflows during a major boarding process transformation.Learn how Southwest Airlines reduced operational friction while navigating large-scale procedural change.Understand how Southwest Airlines preserved data accuracy and consistency through automation and integration.TheaterMAIN Session CatalogWednesday, Dec 101:00 p.m. Wednesday, Dec 10From open seating to assigned seats, change is in the air at Southwest. Discover how Conga helped manage contract and data turbulence with ease during the biggest transformation in our history.
- Wednesday, Dec 101:00 PM - 1:20 PM EST(6:00 PM - 6:20 PM GMT)Theater 2 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesIT Business LeaderOperationsHealthcare and Life SciencesAgentforce HealthAgentic AIBeginnerTheaterDiscover the top use cases for AI agents that drive efficiency for payers and providers.See the latest product innovation around prebuilt AI agents for healthcare.Hear how a Healthcare Trailblazer has successfully implemented an AI agent in their organization.TheaterMAIN Session CatalogWednesday, Dec 101:00 p.m. Wednesday, Dec 10See how to get started with Agentforce to boost care team productivity, help patients faster, and personalize the health experience.
- Wednesday, Dec 101:00 PM - 1:20 PM EST(6:00 PM - 6:20 PM GMT)Theater 1 (Campground, L3)FIRST COME FIRST SEATED
Session Type: Theater - YesServiceAgentforce ServiceIntermediateWorkshopPlease bring your own laptop to participate.WorkshopMAIN Session CatalogWednesday, Dec 101:00 p.m. Wednesday, Dec 10Join this session to unlock a proven framework for advancing your service AI investments. Discover how to accelerate deployment, boost adoption, and deliver measurable impact with Service Cloud.Required equipment: Please bring your own laptop to participate.
- Wednesday, Dec 101:00 PM - 1:45 PM EST(6:00 PM - 6:45 PM GMT)Service Lounge (Room 406.2, L4)FIRST COME FIRST SEATED
Session Type: Workshop
