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All sessions are first come, first seated.

8:00 AM AEDT - Wednesday, Feb 25

  • Yes
    Architect
    IT Business Leader
    Agentforce 360 Platform
    Data 360
    Architecture and Data Strategy
    Intermediate
    Theater
    A clear understanding of the five-pillar architecture Blueprint for Agentforce
    Clarity on how to deploy Agentforce securely and responsibly
    Confidence in designing for trusted, enterprise-scale adoption
    Theater
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Deploy Agentforce securely and responsibly. Hear from our Global CTO on common enterprise challenges and how Salesforce addresses them through five trusted design pillars.
    • Wednesday, Feb 258:20 AM - 8:40 AM AEDT
      (Tuesday, Feb 249:20 PM - 9:40 PM GMT)
      Theatre 2, Campground, Level 1
  • Yes
    Administrator
    Beginner
    Theater
    Learn how to set up and configure Agentforce to build intelligent, task-driven agents.
    Discover the latest agentic features and capabilities to automate workflows.
    Apply best practices to design agents that boost productivity and business impact.
    Theater
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Use Setup powered by Agentforce for admin tasks. Ask questions in natural language, navigate to Setup pages, and get guided steps for user management and configuration.
    • Wednesday, Feb 258:20 AM - 8:40 AM AEDT
      (Tuesday, Feb 249:20 PM - 9:40 PM GMT)
      Trailblazer Theatre, Campground, Level 1
  • Yes
    Marketing
    IT Business Leader
    Agentforce Marketing
    Data 360
    Salesforce on Salesforce
    Beginner
    Theater
    Measure the potential value of leads delivered by paid media, enabling prioritization by marketing & sales to accelerate ROI.
    Intelligently orchestrate next best action across CRM & media touchpoints, summarizing valuable insights for sales.
    Accelerate new prospect acquisition with precision targeting and extended media connections.
    Theater
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Salesforce and dentsu are changing the future of advertising. See how Salesforce's media team uses Data 360 augmented by dentsu's Merkury identity solution to increase ROI across marketing and sales.
    • Wednesday, Feb 258:20 AM - 8:40 AM AEDT
      (Tuesday, Feb 249:20 PM - 9:40 PM GMT)
      Salesforce on Salesforce Theatre, Campground Lvl 1
  • Yes
    Marketing
    Service
    Financial Services
    Retail
    Intro to Salesforce
    Beginner
    Theater
    Gain an introduction to the Agentic Enterprise.
    Learn how Agentforce 360 connects humans, data, and AI agents with one trusted platform.
    See 2 demos, retail and insurance, using Agentforce Marketing, Service, Voice, Analytics, Slack and more.
    Theater
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Gain an intro to the Agentic Enterprise and learn how Agentforce 360 connects humans, data, and agents on one trusted platform. See it in action through an agentic retail and agentic insurance demo.
    • Wednesday, Feb 258:20 AM - 8:40 AM AEDT
      (Tuesday, Feb 249:20 PM - 9:40 PM GMT)
      Agentic Enterprise Theatre, Campground, Level 1
  • Yes
    Operations
    Service
    Agentforce Service
    Customer Relationships
    Intermediate
    Theater
    Gain practical insights on how to plan, deliver and implement rapid change.
    Understand key considerations for driving change across a complex financial organisation.
    Build strategies that drive growth, business impact and service excellence.
    Theater
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Join our exclusive Q&A with P&N Group, one of the largest customer-owned banks in Australia. Learn how they are delivering digital transformation at speed and scale to drive service excellence.
    • Wednesday, Feb 258:20 AM - 8:40 AM AEDT
      (Tuesday, Feb 249:20 PM - 9:40 PM GMT)
      Theatre 5, Campground, Level 1
  • Yes
    Commerce
    Marketing
    Retail
    Consumer Goods
    Agentforce Commerce
    Agentforce Marketing
    Agentic AI
    Beginner
    Theater
    Discover the top Agentic AI use cases delivering the fastest returns, from dynamic pricing to hyper-personalisation.
    Learn to project CLV lift and cost savings to build a business case for Agentic AI.
    Understand how to use data to fuel autonomous agents that maximise profit per customer.
    Theater
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    The Agentic Retail divide is widening. Don't get stuck at pilot. Join our customer panel to uncover top ROI use cases, calculate customer lifetime value (CLV) lift and use data to fuel growth.
    • Wednesday, Feb 258:20 AM - 8:40 AM AEDT
      (Tuesday, Feb 249:20 PM - 9:40 PM GMT)
      Theatre 3, Campground, Level 1
  • Yes
    Small Business Owner
    Entrepreneur
    Executive
    Agentforce 360 Platform
    Intro to Salesforce
    Beginner
    Theater
    Navigate with Confidence: Receive a roadmap of must-see sessions to help newcomers maximise their time at the event.
    Learn from Real-World Success: Discover how Salesforce has quickly served our customers post adoption.
    Snatch up some swag to set you up for success on the day!
    Theater
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Start your journey right! Leaders Dean Potter & Jaime Mervin share must-see sessions for scaling businesses. Double down on your Salesforce journey with implementation tips from P&N Bank.
    • Wednesday, Feb 258:20 AM - 8:40 AM AEDT
      (Tuesday, Feb 249:20 PM - 9:40 PM GMT)
      Theatre 1, Campground, Level 1
  • Yes
    Finance and Accounting
    AppExchange
    Productivity
    Intermediate
    Theater
    Learn how better payments can mean happier customers.
    See innovative tools to make your payments process smoother and more efficient.
    Hear how businesses like yours have revolutionised their collections process.
    Theater
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Failed payments are more than lost revenue, they’re lost customers. Learn to automate a 99.1% payment collection rate with intelligent tools that stop customer churn and protect your cash flow.
    • Wednesday, Feb 258:20 AM - 8:40 AM AEDT
      (Tuesday, Feb 249:20 PM - 9:40 PM GMT)
      Theatre 6, Campground, Level 1
  • Yes
    Administrator
    Agentic AI
    Beginner
    Hands-on Training
    Please bring your own laptop to participate
    Hands-on Training
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    1:00 p.m. Wednesday, Feb 25
    2:00 p.m. Wednesday, Feb 25
    Wednesday, Feb 25
    12:00 p.m. Wednesday, Feb 25
    Get hands-on with Agentforce for Employees. You will build the agent, assign topic and assign it to user.
    Note: Please bring your own laptop to participate
    • Wednesday, Feb 258:30 AM - 9:30 AM AEDT
      (Tuesday, Feb 249:30 PM - 10:30 PM GMT)
      Hands-on Training 2, The Gallery, Level 2
  • Yes
    Administrator
    Agentic AI
    Beginner
    Hands-on Training
    Please bring your own laptop to participate
    Hands-on Training
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    1:00 p.m. Wednesday, Feb 25
    2:00 p.m. Wednesday, Feb 25
    Wednesday, Feb 25
    12:00 p.m. Wednesday, Feb 25
    Get hands-on with Data 360. Learn to connect, ingest and harmonise data to fuel better decision making.
    Note: Please bring your own laptop to participate
    • Wednesday, Feb 258:30 AM - 9:30 AM AEDT
      (Tuesday, Feb 249:30 PM - 10:30 PM GMT)
      Hands-on Training 1, The Gallery, Level 2
  • Yes
    Service
    Agentforce Field Service
    Agentic AI
    Intermediate
    Breakout
    Learn about the latest field service innovations across scheduling, dispatch, mobile working, and operations.
    Discover how Agentforce Field Service supercharges workforce capacity and automates tasks to drive operational efficiency.
    Gain a strategic framework for implementing agentic AI to scale, work and operate with confidence across all teams.
    Breakout
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Explore how Agentforce Field Service leverages AI agents to boost confidence in teams, creating more efficient, scalable, and cost-effective operations and ultimately elevating your skilled workers.
    • Wednesday, Feb 258:50 AM - 9:20 AM AEDT
      (Tuesday, Feb 249:50 PM - 10:20 PM GMT)
      Breakout D, Campground, Level 1
  • Yes
    Agentforce 360 Platform
    Theater
    Understand why Responsible AI accelerates, not slows, enterprise AI adoption while improving ROI.
    Learn how agentic AI governance and controls shift from 'human in the loop' to 'humans at the helm'.
    Discover how guardrails and functionality such as Agentforce Command Centre enables you to stay in control.
    Theater
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Confidently scale Agentic AI by aligning governance, Responsible AI principles, and observability across the enterprise.
    • Wednesday, Feb 258:50 AM - 9:10 AM AEDT
      (Tuesday, Feb 249:50 PM - 10:10 PM GMT)
      PwC Innovator Meeting Room, E3.4, Level 3
  • Yes
    IT Business Leader
    Data 360
    Data Activation
    Beginner
    Breakout
    Available on Salesforce+
    Learn how Data 360 unifies data to deliver personalised, real-time experiences while fixing fragmented systems.
    Discover how Data 360 Clean Rooms provide secure, privacy-compliant ways to find new audiences with your partners.
    Explore how Zero Copy technology reduces operational costs and improves lead attribution to drive business growth.
    Breakout
    Available on Salesforce+ Icon
    Yes
    <a href="https://www.salesforce.com/plus/experience/agentforce_world_tour_sydney_2026/series/best_of_agentforce_world_tour_sydney_2026/episode/episode-s1e5">Watch now</a>
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    The agentic era is here, but fragmented data holds businesses back. See how Data 360 activates all your data to power Customer 360 apps, Agentforce, and real-time insights for intelligent action.
    • Wednesday, Feb 258:50 AM - 9:20 AM AEDT
      (Tuesday, Feb 249:50 PM - 10:20 PM GMT)
      Breakout B, Campground, Level 1
    Available Now on Salesforce+: Watch now
  • Yes
    Commerce
    Retail
    Consumer Goods
    Agentforce Commerce
    Agentic AI
    Beginner
    Breakout
    Learn how to drive more revenue with a unified shopper experience across all channels.
    Discover strategies to exceed customer expectations with personalised shopping experiences powered by unified data.
    See how leading brands are using agentic commerce to deliver the next generation of customer experiences.
    Breakout
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Unlock the secret to seamless customer experiences and discover how unified commerce connects ecommerce, stores, and OMS to drive conversion, reduce costs, and deliver faster time to value.
    • Wednesday, Feb 258:50 AM - 9:20 AM AEDT
      (Tuesday, Feb 249:50 PM - 10:20 PM GMT)
      Breakout A, Campground, Level 1
  • Yes
    Sales
    Service
    Communications
    Media and Entertainment
    Retail
    Agentforce Service
    Customer Relationships
    Intermediate
    Breakout
    Attendees will learn the benefits of using Salesforce Contact Center with Amazon Connect for an AI-powered contact center
    Attendees will explore how a unified service platform can enhance customer experience and support digital transformation.
    Attendees will learn how to drive growth and improve customer service with Salesforce Contact Center with Amazon Connect.
    Breakout
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Hear from our customer on how they transformed customer service with a unified, AI-powered contact centre using Salesforce Contact Centre with Amazon Connect.
    • Wednesday, Feb 258:50 AM - 9:20 AM AEDT
      (Tuesday, Feb 249:50 PM - 10:20 PM GMT)
      Breakout C, Campground, Level 1
  • Yes
    Marketing
    Small Business Owner
    Sales
    Agentforce 360 Platform
    Agentic AI
    Beginner
    Breakout
    Learn how to scale a small business by using a unified platform to automate growth and level the playing field
    Learn to prepare data and processes to ensure AI outputs are accurate, secure, and grounded in a trusted foundation
    Discover strategies for deploying autonomous agents across sales and service to drive quick wins and operational efficiency
    Breakout
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Discover how growing businesses are using unified data and AI to transform operations, optimise lean teams, and outpace the competition to deliver exceptional customer experiences.
    • Wednesday, Feb 258:50 AM - 9:20 AM AEDT
      (Tuesday, Feb 249:50 PM - 10:20 PM GMT)
      Breakout F, Campground, Level 1
  • Yes
    Administrator
    Architect
    Developer
    Careers
    Beginner
    Roundtable
    Meet fellow attendees and local user group leaders to build a professional network before the main event begins.
    Acquire "insider tips" and logistical guidance to better manage the schedule and layout of the Agentforce World Tour.
    Learn how to prioritize sessions and activities to ensure you get the most value and learning out of the overall experience.
    Roundtable
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Kick off Agentforce World Tour Sydney journey. Meet attendees, connect with local user group leaders, get insider tips, and build connections to navigate, learn, and maximize your event experience.
    • Wednesday, Feb 258:50 AM - 9:20 AM AEDT
      (Tuesday, Feb 249:50 PM - 10:20 PM GMT)
      Community Networking, Campground, Level 1
  • Yes
    Architect
    Developer
    Agentic AI
    Intermediate
    Theater
    Attendees will learn how to use model optionality with Agentforce by deploying Anthropic and other models via Amazon Bedrock.
    Attendees will learn to enable secure & compliant AI adoption for regulated industries, connecting to private data on AWS.
    Theater
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Learn how to deploy Anthropic models via Amazon Bedrock in Agentforce's secure environment, enabling compliant AI adoption at scale, particularly for regulated industries.
    • Wednesday, Feb 258:50 AM - 9:10 AM AEDT
      (Tuesday, Feb 249:50 PM - 10:10 PM GMT)
      AWS Innovator Meeting Room, E3.6, Level 3
  • Yes
    Consultant
    Architect
    Executive
    Healthcare and Life Sciences
    Public Sector
    Agentforce Health
    Agentforce MuleSoft
    Agentforce Life Sciences
    Artificial Intelligence
    Advanced
    Breakout
    Learn how AI advances are shifting from theory to action
    Learn about addressing capacity gaps and improving outcomes
    Hear about the Health Cloud roadmap and latest developments with Health AI Agents
    Breakout
    Yes
    MAIN Session Catalog
    8:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Health & Care is shifting from theory to action. Using AI agents, organisations can address capacity gaps and improve outcomes. Learn a roadmap for operational excellence and patient experience.
    • Wednesday, Feb 258:50 AM - 9:20 AM AEDT
      (Tuesday, Feb 249:50 PM - 10:20 PM GMT)
      Breakout E, Campground, Level 1

9:00 AM AEDT - Wednesday, Feb 25

  • Yes
    Administrator
    IT Business Leader
    Financial Services
    Public Sector
    Agentic AI
    Beginner
    Theater
    Learn how Box and Salesforce work together to enable secure, end to end content workflows within Agentforce Sales and Agentforce.
    Discover how agentic AI automates document generation, e-signature, and approvals to boost productivity.
    Understand how integrated workflows reduce risk and improve operations in financial services and the public sector.
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Box & Salesforce power smarter content workflows: AI automation e-signature, doc generation, and fast, secure collaboration - embedded in our partner ecosystem to deliver real value, not table stakes.
    • Wednesday, Feb 259:00 AM - 9:20 AM AEDT
      (Tuesday, Feb 2410:00 PM - 10:20 PM GMT)
      Theatre 6, Campground, Level 1
  • Yes
    Administrator
    IT Business Leader
    Financial Services
    Professional Services
    Agentforce Sales
    Security
    Intermediate
    Theater
    Identify key risks to Salesforce data and why robust protection is necessary.
    Understand the shared responsibility model for data security and recovery.
    Learn best practices and solutions for effective Salesforce data backup.
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Discover how protecting Salesforce data is essential for business continuity. Explore proven best practices and see how Veeam’s flexible solutions ensure reliable backup, recovery, and compliance.
    • Wednesday, Feb 259:00 AM - 9:20 AM AEDT
      (Tuesday, Feb 2410:00 PM - 10:20 PM GMT)
      Theatre 7, Campground, Level 1
  • Yes
    Data Analyst
    Executive
    IT Business Leader
    Tableau
    Salesforce on Tableau
    Beginner
    Theater
    Explore the concept of agentic analytics and understand why it matters.
    Discover how you can get started fast with purpose-built analytics with a demo of Tableau Next Apps for Salesforce.
    See how purpose-built apps for Sales, Service and Marketing accelerate time to value.
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Deep dive into how Tableau Next brings Tableau and Agentforce together to help answer questions, deliver insights, and drive actionability with out-of-the-box solutions for Salesforce users.
    • Wednesday, Feb 259:00 AM - 9:20 AM AEDT
      (Tuesday, Feb 2410:00 PM - 10:20 PM GMT)
      Theatre 3, Campground, Level 1
  • Yes
    Architect
    IT Business Leader
    Education
    Healthcare and Life Sciences
    Public Sector
    Agentforce Public Sector
    Architecture and Data Strategy
    Intermediate
    Theater
    Learn how to implement better frameworks for Trusted Data and AI in Public Services
    Discover how Agentic Government can be delivered for your citizens
    Plan your next steps in delivering the value of AI in your agency
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Practical use cases and demos of how Public Sector agencies are delivering the productivity multiplier from AI & Trusted Data
    • Wednesday, Feb 259:00 AM - 9:20 AM AEDT
      (Tuesday, Feb 2410:00 PM - 10:20 PM GMT)
      Theatre 1, Campground, Level 1
  • Yes
    Administrator
    Service
    Experience Cloud
    Salesforce on Salesforce
    Beginner
    Theater
    Understand how to design seamless handoffs between Agentforce and support to ensure a consistent customer experience.
    Learn strategies to reduce case volume and improve customer satisfaction through proactive, connected support journeys.
    Explore how to empower customers with tools and visibility that reduce friction and build trust across service channels.
    Theater
    Yes
    MAIN Session Catalog
    2:00 p.m. Wednesday, Feb 25
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    See how Salesforce uses Agentforce, Agentforce Service, and Slack to deliver 24/7 self-service, boost agent productivity, and support 200,000+ customers with fast, trusted AI-powered support.
    • Wednesday, Feb 259:00 AM - 9:20 AM AEDT
      (Tuesday, Feb 2410:00 PM - 10:20 PM GMT)
      Salesforce on Salesforce Theatre, Campground Lvl 1
  • Yes
    IT Business Leader
    Thought Leadership
    Intermediate
    Theater
    Learn what an Agentic Enterprise is and the practical steps to becoming one.
    Learn how to envision your AI-powered future, begin with the right use case, and ground agents in trusted data.
    Hear what's worked and pitfalls to avoid in the era of AI agents.
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Learn what an Agentic Enterprise is and the practical steps to becoming one. Hear what's worked, pitfalls to avoid, and gain resources to navigate the era of AI agents and put learning into practice.
    • Wednesday, Feb 259:00 AM - 9:20 AM AEDT
      (Tuesday, Feb 2410:00 PM - 10:20 PM GMT)
      Agentic Enterprise Theatre, Campground, Level 1
  • Yes
    Administrator
    Developer
    Beginner
    Theater
    Understand the fundamentals of Vibe Coding with Agentforce Vibes and how it enables rapid prototyping.
    Learn how to quickly experiment, iterate, and refine ideas using Agentforce Vibes tools and workflows.
    Build and test functional prototypes in minutes, turning concepts into actionable solutions.
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Build prototypes in minutes with Agentforce Vibes. Explore ideas through rapid experimentation, iterate quickly, and turn concepts into testable prototypes.
    • Wednesday, Feb 259:00 AM - 9:20 AM AEDT
      (Tuesday, Feb 2410:00 PM - 10:20 PM GMT)
      Trailblazer Theatre, Campground, Level 1
  • Yes
    Executive
    IT Business Leader
    Agentforce 360 Platform
    Agentforce Service
    Agentic AI
    Beginner
    Theater
    Learn how to use Agentforce Voice to automate common tasks and optimize call routing for lower costs and better CX.
    Discover real-time transcription and Service Cloud integration to provide agent context and speed up issue resolution.
    Learn how to enable multimodal support for seamless switching between voice and digital to meet on-demand customer needs.
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Learn how Agentforce Voice brings AI-powered voice agents to every channel — from phone to web to mobile — delivering faster, more personalised, and more consistent customer experiences.
    • Wednesday, Feb 259:00 AM - 9:20 AM AEDT
      (Tuesday, Feb 2410:00 PM - 10:20 PM GMT)
      Theatre 4, Campground, Level 1
  • Yes
    Purchasing and Procurement
    Thought Leadership
    Intermediate
    Theater
    Recognise the key commercial and operational risks hidden in traditional Salesforce procurement models.
    Identify practical strategies to de-risk your Salesforce investment through smarter procurement and consumption management.
    Evaluate whether your current Salesforce commercial model is working for or against you.
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Who’s driving your Salesforce investment? Explore smarter procurement that scales without added risk, with real lessons, practical insight, and why cheaper is rarely smarter.
    • Wednesday, Feb 259:00 AM - 9:20 AM AEDT
      (Tuesday, Feb 2410:00 PM - 10:20 PM GMT)
      Theatre 5, Campground, Level 1
  • Yes
    Administrator
    Architect
    Developer
    Financial Services
    Manufacturing
    Retail
    Agentforce 360 Platform
    Data 360
    Architecture and Data Strategy
    Intermediate
    Roundtable
    Learn how to use the Agentic Maturity Model to define the WHAT you want your agentic experiences/use case to be.
    Learn how to use readiness factors to define HOW to change your organisation to make your WHAT a reality.
    Learn from a customer, how company leaders used Agentic Maturity Model and readiness factors in their Agentic Enterprise.
    Roundtable
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Designed for the office of the CIO and architect teams, this session explores using the Agentic Maturity Model and readiness factors to scale your organisation’s AI, with an interactive live Q&A.
    • Wednesday, Feb 259:20 AM - 9:50 AM AEDT
      (Tuesday, Feb 2410:20 PM - 10:50 PM GMT)
      Architect Theatre, E3.9, Level 3
  • Yes
    Data Analyst
    Executive
    IT Business Leader
    Tableau
    Agentic Analytics
    Beginner
    Breakout
    Learn how to become an Agentic Enterprise and boost human productivity and agent efficiency with decision intelligence.
    Discover how to revolutionise decision-making with agentic experiences fueled by the foundation of trusted data and AI.
    Hear how to create integrated agentic workflows with an extensible, composable open analytics & AI ecosystem.
    Breakout
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Move beyond dashboards with the world’s first agentic analytics platform, Tableau Next. Learn how human and AI agents work together seamlessly to take action on trusted data anywhere work happens.
    • Wednesday, Feb 259:40 AM - 10:10 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:10 PM GMT)
      Breakout F, Campground, Level 1
  • Yes
    Executive
    IT Business Leader
    Media and Entertainment
    Agentforce Media
    Agentic AI
    Intermediate
    Theater
    Learn how Agentforce accelerates pitch-to-play workflows, reducing what previously took weeks or months to mere seconds.
    Simplify complex processes like ad sales, cutting response times from 28 days to minutes while improving campaign ROI.
    Discover strategies to deliver tailored, seamless customer experiences while reducing churn and driving revenue growth.
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    An agentic CRM that autonomously prevents churn, optimises ad yield & accelerates content. See how agentic workflows drive revenue growth, plus a practical roadmap for transformation. Featuring Nine.
    • Wednesday, Feb 259:40 AM - 10:00 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:00 PM GMT)
      Theatre 3, Campground, Level 1
  • Yes
    Architect
    Beginner
    Theater
    Understand how a human-led, AI-powered approach improves architectural decision-making.
    Learn how large language models and architectural decision records streamline design and documentation.
    Apply practical techniques to deliver well-architected solutions more efficiently.
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Accelerate delivery and discover how large language models and architectural decision records empower architects to design, document, and deliver solutions with greater efficiency.
    • Wednesday, Feb 259:40 AM - 10:00 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:00 PM GMT)
      Trailblazer Theatre, Campground, Level 1
  • Yes
    Service
    Financial Services
    Agentforce Financial Services
    Beginner
    Breakout
    Learn how Agentforce enables collaboration between humans & AI agents across banking & wealth to improve customer success.
    Hear how a leading bank is scaling operations using Agentforce, with practical insights into operational efficiency.
    See Agentforce in action through real-world demos on how AI supports frontline teams and enhances customer experience.
    Breakout
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    See how Agentforce empowers humans and AI agents to work together in banking and wealth. Hear how Royal Bank of Canada is scaling operations and enhancing client outcomes.
    • Wednesday, Feb 259:40 AM - 10:10 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:10 PM GMT)
      Breakout C, Campground, Level 1
  • Yes
    Administrator
    Developer
    IT Business Leader
    Financial Services
    Agentforce 360 Platform
    Data 360
    Agentic AI
    Intermediate
    Breakout
    Discover the new editing views with agentic assistance that empower every user to turn ideas into agents in minutes.
    Understand how to rapidly iterate, test, and deploy agents to maximise your Agentforce investment from day one
    Learn how build, test and deploy every solution securely and with governance top of mind, using DevOps on Salesforce.
    Breakout
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Join us to learn about Scyne's journey to creating employee apps on Salesforce. From the Build vs. Buy decision to the technical hurdles, hear practical advice on going from vision to a live app.
    • Wednesday, Feb 259:40 AM - 10:10 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:10 PM GMT)
      Breakout D, Campground, Level 1
  • Yes
    Finance and Accounting
    Sales
    Manufacturing
    Consumer Goods
    Agentforce Consumer Goods
    Agentic AI
    Beginner
    Breakout
    Use AI agents to optimise trade spend and stop margin erosion from underperforming trade strategies
    Transform retail execution by empowering field sales reps to move from order takers to order makers
    Execute an Intelligent Integrated Route to Market underpinned with Data & AI
    Breakout
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    CPG firms are facing margin pressure and fragmented execution. Explore how Agentforce provides an integrated, intelligent platform to align planning with execution and meet rising customer demands.
    • Wednesday, Feb 259:40 AM - 10:10 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:10 PM GMT)
      Breakout A, Campground, Level 1
  • Yes
    Executive
    IT Business Leader
    Experience Cloud
    Agentforce Sales
    Data 360
    Thought Leadership
    Intermediate
    Theater
    Explore how a supplier facing portal is removing cost and complexity
    Highlight how InfraBuild supports diverse customer needs
    Gain practical insights into designing scalable digital experiences
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Join InfraBuild for a fireside chat on how a digital supplier portal is streamlining end to end customer experiences—reducing cost and complexity while balancing automation with high touch service.
    • Wednesday, Feb 259:40 AM - 10:00 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:00 PM GMT)
      Theatre 7, Campground, Level 1
  • Yes
    Sales
    Service
    Agentforce Service
    Customer Relationships
    Intermediate
    Theater
    Attendees will understand the benefits of integrating Service Cloud and Amazon Connect for an AI-powered contact center.
    Attendees will learn how to extend their contact center to any digital channel with Amazon Connect and Service Cloud.
    Attendees will explore how a unified service platform can enhance customer experience and support digital transformation.
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Give your service reps the tools they need to excel. Salesforce Contact Centre and Amazon Connect combine AI-powered workflows with unified voice and digital channels, enabling faster resolutions and exceptional customer experiences.
    • Wednesday, Feb 259:40 AM - 10:00 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:00 PM GMT)
      AWS Innovator Meeting Room, E3.6, Level 3
  • Yes
    Administrator
    Operations
    Slack
    Salesforce on Salesforce
    Beginner
    Theater
    Learn how Salesforce uses Slack agents to automate sales and IT requests every day.
    Dig into how Salesforce has build out customizations in Slack to tackle everyday work.
    Learn how Salesforce developed processes, quantified productivity gains, and gained internal alignment.
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Discover how Salesforce uses Agentforce in Slack to automate internal support, reduce ticket volume, speed up resolution times, and boost productivity across IT, HR, sales, and more.
    • Wednesday, Feb 259:40 AM - 10:00 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:00 PM GMT)
      Salesforce on Salesforce Theatre, Campground Lvl 1
  • Yes
    Marketing
    Productivity
    Beginner
    Roundtable
    Discover specific AI tools and techniques to refine business communication, making your delivery clearer and more persuasive.
    Identify scenarios where human intuition are indispensable, ensuring AI enhances rather than replaces personal connection.
    Exchange peer-to-peer insights on best practices for integrating AI into daily professional workflows.
    Roundtable
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Join us for an open discussion on building business communication skills with AI that elevate your impact. Share tools on how AI can enhance your message, and when the human touch matters most.
    • Wednesday, Feb 259:40 AM - 10:10 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:10 PM GMT)
      Community Networking, Campground, Level 1
  • Yes
    Marketing
    Service
    Financial Services
    Retail
    Intro to Salesforce
    Beginner
    Theater
    Gain an introduction to the Agentic Enterprise.
    Learn how Agentforce 360 connects humans, data, and AI agents on one trusted platform.
    See 2 demos, retail and insurance, using Agentforce Marketing, Service, Voice, Analytics, Slack and more.
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Gain an intro to the Agentic Enterprise and learn how Agentforce 360 connects humans, data, and agents on one trusted platform. See it in action through an agentic retail and agentic insurance demo.
    • Wednesday, Feb 259:40 AM - 10:00 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:00 PM GMT)
      Agentic Enterprise Theatre, Campground, Level 1
  • Yes
    Developer
    Executive
    Agentforce MuleSoft
    Integration
    Intermediate
    Theater
    Understand the challenges with multi-agent architectures
    See how you can build a cohesive agent network by orchestrating any agent
    Accelerate and scale your agentic strategy with a unified solution
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    AI agents are powerful alone, but transformational together. Discover how MuleSoft Agent Fabric helps you build secure, collaborative agent ecosystems that work across any team or platform.
    • Wednesday, Feb 259:40 AM - 10:00 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:00 PM GMT)
      Theatre 2, Campground, Level 1
  • Yes
    Sales
    Professional Services
    Agentforce Sales
    Agentic AI
    Beginner
    Breakout
    Available on Salesforce+
    See how AI agents can transform sales and close deals faster by handling tasks, boosting reps, and helping build teams.
    Learn how an AI-connected sales process equips reps with context to deliver personalised experiences at every step.
    Hear how SEEK drives efficiency with a unified CRM and streamlines sales processes to accelerate growth.
    Breakout
    Available on Salesforce+ Icon
    Yes
    <a href="https://www.salesforce.com/plus/experience/agentforce_world_tour_sydney_2026/series/best_of_agentforce_world_tour_sydney_2026/episode/episode-s1e6">Watch now</a>
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Drive growth with a sales solution completely reinvented for the agentic era. Bring AI agents & human reps together at every step of the sales cycle to multiply your capacity & elevate your sellers.
    • Wednesday, Feb 259:40 AM - 10:10 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:10 PM GMT)
      Breakout B, Campground, Level 1
    Available Now on Salesforce+: Watch now
  • Yes
    Commerce
    Sales
    Service
    Retail
    Agentforce Commerce
    Agentforce Service
    Data 360
    Data Culture
    Intermediate
    Theater
    Learn how Accenture is partnering with Officeworks and RACV to modernise data foundations.
    Discover how Agentforce is embedded into daily workflows to drive faster decisions and measurable outcomes.
    Understand how you can transform insight into action across pricing, offers, commerce execution and service.
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Learn how Accenture is helping Officeworks & RACV combine Data 360 & Agentforce to turn trusted data into intelligent operations—accelerating decisions & revenue across service & commerce.
    • Wednesday, Feb 259:40 AM - 10:00 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:00 PM GMT)
      Theatre 5, Campground, Level 1
  • Yes
    Executive
    IT Business Leader
    Education
    Nonprofit
    Public Sector
    Agentforce Public Sector
    Data 360
    Agentic AI
    Intermediate
    Breakout
    Learn from Homes NSW on how they have reduced contact centre volumes by 30%, while improving service efficiency
    Discover how Experience Cloud can be leveraged by Public Sector agencies for productivity improvements
    Gain practical insights into digital transformation of service delivery that delivers measurable outcomes
    Breakout
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    The future of government isn’t coming. It’s here. See how public sector is rewriting the possibilities, where service is instant, staff aren’t buried in admin, and innovation moves at mission speed.
    • Wednesday, Feb 259:40 AM - 10:10 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:10 PM GMT)
      Breakout E, Campground, Level 1
  • Yes
    Small Business Owner
    Agentforce Field Service
    Agentic AI
    Intermediate
    Theater
    Learn how unified data serves as the critical foundation for unlocking AI and driving business efficiency
    Learn to deploy a specialised workforce of agents to automate complex, end-to-end field service workflows.
    Discover strategies for augmenting human teams with AI to eliminate manual admin and reclaim thousands of hours annually
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    See how The Grout Guy hit 40% growth by moving from traditional trade to tech leader. Learn how Agentforce supercharges productivity and disrupts field service to drive scale and differentiation.
    • Wednesday, Feb 259:40 AM - 10:00 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:00 PM GMT)
      Theatre 1, Campground, Level 1
  • Yes
    Consultant
    Architect
    Executive
    Healthcare and Life Sciences
    Public Sector
    Agentforce Health
    Agentforce MuleSoft
    Agentforce Life Sciences
    Artificial Intelligence
    Advanced
    Theater
    Hear from health and care organisations and their experiences preparing and implementing AI agents
    Learn about workforce transformation with AI
    Learn how to prepare for technology change and culture shift with AI
    Theater
    Yes
    MAIN Session Catalog
    9:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Staff across health & care are being assisted by AI agents requiring technology change and culture shift. Learn how organisations are preparing and deploying AI agents to meet real world challenges.
    • Wednesday, Feb 259:40 AM - 10:00 AM AEDT
      (Tuesday, Feb 2410:40 PM - 11:00 PM GMT)
      Theatre 4, Campground, Level 1

10:00 AM AEDT - Wednesday, Feb 25

  • Yes
    Marketing
    Executive
    IT Business Leader
    Sales
    Service
    Agentic AI
    Beginner
    Keynote
    Available on Salesforce+
    Keynote
    Available on Salesforce+ Icon
    Yes
    <a href="https://www.salesforce.com/plus/experience/agentforce_world_tour_sydney_2026/series/best_of_agentforce_world_tour_sydney_2026/episode/episode-s1e1">Watch now</a>
    MAIN Session Catalog
    10:00 a.m. Wednesday, Feb 25
    Wednesday, Feb 25
    Join Salesforce in exploring what it means to become an Agentic Enterprise where humans and AI agents work together to drive customer success with demos from Pandora, Australia Post, and PepsiCo.
    • Wednesday, Feb 2510:40 AM - 12:00 PM AEDT
      (Tuesday, Feb 2411:40 PM - 1:00 AM GMT)
      Keynote
    Available Now on Salesforce+: Watch now

12:00 PM AEDT - Wednesday, Feb 25

  • Yes
    Architect
    IT Business Leader
    Data 360
    Data Activation
    Intermediate
    Theater
    Attendees will learn how Zero Copy integration seamlessly and securely connects data between Amazon RedShift and Data Cloud.
    Attendees will explore how Data Cloud’s unstructured data capabilities empower agents to deliver personalized experiences.
    Attendees will discover how to empower their business with relevant insights to drive customer-centric hyper-personalization.
    Theater
    Yes
    MAIN Session Catalog
    Wednesday, Feb 25
    12:00 p.m. Wednesday, Feb 25
    Give your service reps the tools they need to excel. Salesforce Contact Centre and Amazon Connect combine AI-powered workflows with unified voice and digital channels, enabling faster resolutions and exceptional customer experiences.
    • Wednesday, Feb 2512:00 PM - 12:20 PM AEDT
      (1:00 AM - 1:20 AM GMT)
      AWS Innovator Meeting Room, E3.6, Level 3