Enable personalized experiences with three key steps: Identify existing vs. desired state using a maturity model, establish a data and identity foundation, build incrementally using product thinking.
Delivering Omni-Channel, Real-Time, Personalization at Scale
- Wednesday, Jun 81:30 PM - 2:10 PM CDTRoom W-183a
, MarTech Solution Director, Publicis Sapient
, Senior MarTech Strategist, Publicis Sapient
Products: Agentforce Commerce, Experience Cloud, Agentforce Marketing
Role: Marketing, Executive, IT
Industry: Healthcare and Life Sciences, DNU Retail and Consumer Goods, DNU Travel, Transportation, and Hospitality
Session Type: Breakout Session
