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Marketing Keynote: Redefining Relationships for the AI Era
The most valuable marketing today spans the entire customer relationship, from awareness to advocacy. Learn proven marketing strategies for how to drive growth at every phase with trusted data and AI.

, EVP, AMER Digital Sales, Salesforce

, Senior Director, Product Management, Salesforce

, CMO, Marketing Cloud, Salesforce

, SVP, Product Management, Marketing Applications, Salesforce

Role: Marketing
Session Level: Informational/Overview/Introductory
Session Tracks: Marketing
Available on Salesforce+: Watch now
  • Wednesday, May 222:00 PM - 2:50 PM CDT
    (7:00 PM - 7:50 PM GMT)
    Keynote (Room W375, Level 3)
Session Summary by Einstein: The recent Salesforce conference showcased the transformative impact of AI, for example, highlighting Einstein Copilot for Marketing. This AI assistant is designed to enhance marketer productivity by generating complete campaign drafts from single prompts, ensuring efficiency and trust with the backing of the Einstein Trust Layer. Demonstrations emphasized how the Data Cloud's zero-copy partner network and new connectors empower marketers with access to a vast array of data, which is crucial for predictive insights and personalized customer experiences. Additionally, the session introduced Einstein Personalization, to help marketers lower total cost of ownership when using the interconnected tools effectively.
Key Takeaways by Einstein:

• Einstein CoPilot's introduction to Marketing Cloud enables marketers to create campaigns quickly and confidently, using rich business data for personalization.

• Data Cloud enhancements provide marketers with an open and flexible ecosystem, facilitating access to structured and unstructured data for better forecasting and customer profiling.

• Einstein Personalization represents a significant leap in cross-enterprise personalization, driving more effective customer engagement and increased ROI.

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