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Optimize Every Moment with Mobile-First Journeys
Mobile marketing isn’t just about sending messages; it’s about creating personalized, connected mobile experiences. Explore how brands leverage push, in-app, SMS, and WhatsApp for impactful results.

, Head of MarTech, Grupo Boticário

, Product Marketing Director, Salesforce

, Senior Product Manager, Salesforce

, CRM Manager, Grupo Boticário

Role: Marketing
Session Level: Informational/Overview/Introductory
Session Tracks: Marketing
Available on Salesforce+: Watch now
  • Wednesday, May 229:00 AM - 9:20 AM CDT
    (2:00 PM - 2:20 PM GMT)
    Theater 8 (Campground, Level 3)
  • Wednesday, May 2212:45 PM - 1:05 PM CDT
    (5:45 PM - 6:05 PM GMT)
    Theater 4 (Campground, Level 3)
Session Summary by Einstein: The session provided an in-depth exploration of optimizing mobile-first customer journeys, emphasizing the importance of personalization and real-time engagement using Salesforce Marketing Cloud and Journey Builder. With mobile devices being a constant in customers' lives, the focus was on utilizing SMS, in-app chats, and other mobile channels to create cohesive experiences. The case study from Boticario showcased a successful implementation of mobile strategies, resulting in a 600% increase in app traffic from CRM campaigns and a doubling of conversion rates, demonstrating the effectiveness of personalized communication at scale.
Key Takeaways by Einstein:

• Boticario integrated various data sources into Salesforce Marketing Cloud, enabling personalized mobile communications that significantly boosted app traffic and conversion rates.

• The use of AI and AMP script allowed Boticario to create over 1300 unique text variations for campaigns, ensuring a genuine 1-to-1 customer experience.

• The strategic approach saved Boticario's team 16 hours weekly, which could be reallocated to higher-impact activities, underlining the efficiency of automation in campaign management.

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