Today’s consumers place a high value on receiving a personalized experience. Learn how to leverage connected data and AI to optimize the commerce journey, boost brand engagement, and build trust.
Sessions
Get ready to unlock your AI potential.
Dive into 270+ sessions, keynotes, workshops, and more to make AI your superpower. Only at Connections. Register now to stay up to date on session and experience announcements.
Get ready to unlock your AI potential.
Personalize Every Moment with Commerce and Data Cloud
, Director, Product Management, Salesforce
, Senior Director, Product Marketing, Salesforce
, Director Product Manager, Commerce Cloud, Salesforce
Role: Commerce
Industry: Retail
Topic: Artificial Intelligence
Session Level: Intermediate
Session Tracks: Commerce
Available on Salesforce+: Watch now
- Wednesday, May 229:15 AM - 9:35 AM CDT(2:15 PM - 2:35 PM GMT)Theater 4 (Campground, Level 3)
- Thursday, May 2311:15 AM - 11:35 AM CDT(4:15 PM - 4:35 PM GMT)Theater 9 (Campground, Level 3)
Session Summary by Einstein: The recent Salesforce conference session highlighted the transformative impact of personalization in commerce, driven by the integration of Data Cloud and AI technologies. The presenters discussed how only one-third of executives feel equipped with the necessary data for personalization despite a high customer demand, while companies using personalization report significant increases in customer acquisition, retention, and profitability. A unified data platform on Data Cloud was introduced, promising real-time data capture, cross-channel consistency, and scalability. The session also emphasized the importance of data privacy and showcased how Salesforce's CRM powers these personalization efforts, ensuring trust and security for users.
Key Takeaways by Einstein:
• Salesforce's Data Cloud is central to achieving a unified customer experience, allowing businesses to collect, analyze, and act on real-time data across multiple channels.
• The integration of AI and machine learning through Salesforce's tools enables more effective and targeted personalization strategies, enhancing customer loyalty and operational efficiency.
• Future roadmaps for Salesforce include advancements in AI-powered A/B testing, page variation personalization, and the automation of personalized business tools, such as emails for commerce.
Einstein Feedback : Report a Concern
