See how Salesforce customers are pioneering the latest technology with Apple Vision Pro to drive next-generation composable experiences and build stronger customer connections.
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Activate Next Gen Shopping Experiences with Apple Vision Pro
, Sr. Partner Marketing Manager, Salesforce
, Head of Partnerships, Obsess
Role: Commerce, IT
Topic: Automation
Session Level: Intermediate
Session Tracks: Commerce
- Wednesday, May 229:15 AM - 9:35 AM CDT(2:15 PM - 2:35 PM GMT)Theater 9 (Campground, Level 3)
- Wednesday, May 221:15 PM - 1:35 PM CDT(6:15 PM - 6:35 PM GMT)Theater 9 (Campground, Level 3)
Session Summary by Einstein: The recent conference session highlighted the transformative power of immersive commerce experiences, emphasizing the potential to captivate consumer attention and foster emotional connections that lead to increased brand loyalty and higher spending. The session showcased Obsess's platform capabilities for creating engaging, gamified, and interactive 3D virtual stores that seamlessly integrate with Salesforce's Commerce Cloud, demonstrating how this synergy enhances real-time customer interactions and drives significant e-commerce metrics. With compelling statistics, such as emotionally connected buyers spending 2.5 times more annually, the session underscored the importance of immersive experiences in the competitive e-commerce landscape. Additionally, discussions on platforms like Roblox and the innovative Apple Vision Pro headset provided insights into the future of brand-consumer interactions and the strategic opportunities for brands to leverage these technologies.
Key Takeaways by Einstein:
• Immersive commerce experiences can substantially increase metrics like time spent on site, average order value, and conversion rates, with some brands seeing up to a 109% higher time spent and a tenfold increase in average order value.
• The Obsess platform's 3D virtual store and experience strategy, integrated with Salesforce Commerce Cloud, allows for a customizable and interactive shopping experience without the need for additional apps or downloads.
• The Apple Vision Pro headset exemplifies the next level of immersive shopping, offering high-resolution visuals and eye-tracking technology, with Obsess pioneering Salesforce Commerce Cloud integration for a seamless retail experience.
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