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Data + AI + CRM + Trust: Kickstart Your Data Transformation
Data Cloud unlocks trapped data and powers trusted AI. It makes every cloud better and more powerful. Learn how it can transform your business and improve all your customer relationships.

, VP - ETS Customer and Field Platforms, Ecolab

, Director, Product Marketing, Salesforce

, VP, Product Management - Data Cloud, Salesforce

, Assistant Vice President, Enterprise Marketing Operations & Technology, Principal Financial Group

Role: Marketing
Topic: Data
Session Level: Intermediate
Session Tracks: Data Cloud & Einstein
  • Wednesday, May 2212:00 PM - 12:40 PM CDT
    (5:00 PM - 5:40 PM GMT)
    Breakout 2 (Room W179, Level 1)
Session Summary by Einstein: The recent session provided a comprehensive overview of how companies are navigating data transformation challenges by leveraging Salesforce's Data Cloud and Einstein One platform. The discussion centered around creating personalized customer experiences by overcoming data fragmentation and integrating data from various silos into a unified customer profile. With a focus on real-world applications, panelists shared their journey of aligning organizational goals, selecting strategic use cases, and the importance of establishing a solid data foundation. The session also highlighted the significance of generative AI in enhancing operational efficiency and the role of trust and data governance in its implementation.
Key Takeaways by Einstein:

• A strong data foundation is critical for leveraging generative AI effectively, ensuring operational efficiency, and maintaining trust.

• Panelists emphasized the distinction between organizational agreement and alignment, underscoring the need for alignment in driving successful data transformation initiatives.

• The session illustrated the transformative potential of Salesforce's Data Cloud in resolving identity fragmentation and enabling personalized customer experiences across various business departments.

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