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Grow Your Small Business Marketing Footprint with AI
Learn how generative AI can save small businesses time by eliminating manual work and making it easier to send customers on personalized journeys.

, Product Marketing Manager, Salesforce

, Principal Solution Engineer, Salesforce

Role: Marketing, Small Business Owner
Topic: Artificial Intelligence
Session Level: Informational/Overview/Introductory
Session Tracks: Marketing
Available on Salesforce+: Watch now
  • Wednesday, May 2211:30 AM - 11:50 AM CDT
    (4:30 PM - 4:50 PM GMT)
    Theater 8 (Campground, Level 3)
  • Thursday, May 2310:45 AM - 11:05 AM CDT
    (3:45 PM - 4:05 PM GMT)
    Theater 4 (Campground, Level 3)
Session Summary by Einstein: The session on how to grow small business marketing with AI focused on empowering marketers by significantly reducing busy work and eliminating technological barriers with generative AI, particularly beneficial for small businesses with limited resources. Generative AI enables marketers to build campaigns, segment audiences, and personalize content more efficiently, with an average time saving of about an hour per day. Salesforce's Marketing Cloud Growth Edition, built on the Einstein Trust layer and utilizing Data Cloud, was highlighted for its AI capabilities that streamline marketing processes and maintain data security. The demo demonstrated how easily campaigns can be created, segments generated, and content personalized, all powered by AI, while ensuring customer data protection through encryption.
Key Takeaways by Einstein:

• Generative AI in Marketing Cloud Growth Edition allows small businesses to focus on strategic work by automating tasks and simplifying campaign, segment, and content creation.

• Salesforce ensures customer data security by using the Einstein Trust layer, which encrypts sensitive information before using it to feed AI algorithms.

• The practical demonstration showcased the efficiency and ease of using Marketing Cloud Growth Edition's AI-driven features to create personalized marketing campaigns quickly.

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