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Build Lifelong Loyal Customers with Pro Suite
, Director, Product Marketing, Salesforce
Role: Small Business Owner
Session Level: Intermediate
Session Tracks: Salesforce Starter
- Wednesday, May 2212:00 PM - 12:20 PM CDT(5:00 PM - 5:20 PM GMT)Theater 6 (Campground, Level 3)
Session Summary by Einstein: Today's session highlighted the capabilities of Pro Suite, a Salesforce product designed to help businesses foster lifelong customer loyalty by providing a connected, consistent, and personalized experience. The session underscored the importance of meeting customer expectations in an age where 80% of customers consider their experience with a company as important as the products or services offered, and 73% expect increased personalization as technology advances. The speaker showcased Pro Suite's ability to unify sales, service, marketing, and commerce teams through a single application powered by Data Cloud, featuring AI-driven functionalities like send time optimization for marketing emails. Attendees were also encouraged to participate in a free 30-day trial of Pro Suite to experience its benefits firsthand and provide feedback for a chance to receive a Starbucks gift card.
Key Takeaways by Einstein:
• Pro Suite aims to address the challenges in customer experience management by offering a unified tool that consolidates customer data for more targeted and relevant interactions.
• The average marketer uses eight different tools, but Pro Suite's integrated approach promises enhanced productivity and better utilization of customer data.
• Attendees have an opportunity to explore Pro Suite's features through a free trial and contribute feedback to improve future Salesforce events and offerings.
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