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Intro to Interactive Email Code: Live Coding a Module
In this session, go from novice to coding your first interactive email module. Learn about the essential starting points and necessary resources, and understand the interactive module coding process.

, Senior CRM Developer, ActionRocket

, Client Services Director, ActionRocket

Role: Marketing
Session Level: Advanced Deep Dive
Session Tracks: Trailblazer (Marketing & Commerce)
  • Wednesday, May 2211:30 AM - 11:50 AM CDT
    (4:30 PM - 4:50 PM GMT)
    Theater 5 (Campground, Level 3)
  • Thursday, May 2310:00 AM - 10:20 AM CDT
    (3:00 PM - 3:20 PM GMT)
    Theater 5 (Campground, Level 3)
Session Summary by Einstein: The conference session introduced innovative interactive email modules, demonstrating how dynamic elements like hover effects, games, polls, and content reveal can significantly enhance user engagement without leaving the email environment. With interactive emails gaining traction, the session underscored the importance of targeting the right audience, considering client support variations across email platforms like Apple Mail and Gmail. The presenter showcased a live coding example, providing attendees with practical insights into the creation of an interactive 'tap to reveal' module, emphasizing the necessity for fallback content to ensure a consistent user experience. Data-driven marketing strategies were highlighted, stressing the value of leveraging one's own analytics to tailor interactive features effectively.
Key Takeaways by Einstein:

• Interactive email modules like hover effects, games, and polls can create a more engaging and explorative experience for users within the email itself.

• Designing for interactivity requires consideration of email client support and should include fallbacks to maintain a consistent experience across platforms.

• Utilizing your own user data is crucial for determining when and where to deploy interactive email features to align with your audience's capabilities and preferences.

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