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10 Tips for Mission-Critical Events
, Product Marketing Sr. Manager, Salesforce Professional Services, Salesforce
, CSM - Digital, Salesforce
Role: Administrator, IT
Industry: Healthcare and Life Sciences, Retail
Topic: Productivity
Session Level: Informational/Overview/Introductory
Session Tracks: Customer Success & Partners
- Wednesday, May 229:15 AM - 9:35 AM CDT(2:15 PM - 2:35 PM GMT)Theater 7 (Campground, Level 3)
- Thursday, May 231:45 PM - 2:05 PM CDT(6:45 PM - 7:05 PM GMT)Theater 7 (Campground, Level 3)
Session Summary by Einstein: The recent Salesforce conference session in Chicago provided attendees with invaluable insights into preparing for mission-critical events, emphasizing the necessity for businesses to ensure their Salesforce-powered processes perform optimally during key events. The session underscored the importance of a seamless, mobile-friendly, and user-centric digital experience, citing a forecast of a 56% increase in online sales this holiday season and potential revenue loss of $1 million per minute during downtime. Attendees were equipped with a comprehensive set of actionable tips, ranging from setting clear business objectives to proactive system monitoring, to ensure peak performance during such events. Additionally, the session highlighted the tangible benefits of the Salesforce Signature Success Plan, as evidenced by a case study of NBC Sports, which showcased the plan's effectiveness in scaling operations for high-traffic events like the Super Bowl and the Olympics.
Key Takeaways by Einstein:
• A staggering $222 billion in online sales was recorded last holiday season, with projections indicating a 56% increase this year, emphasizing the critical need for robust digital infrastructures.
• The session provided ten essential tips for event preparation, including the recommendation to address technical debt and conduct an Annual Technical Health Review with Salesforce.
• The Signature Success Plan was presented as a vital asset for event support, delivering an 83% higher ROI for customers and featuring proactive monitoring and dedicated Customer Success Managers.
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