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How To Improve Segmentation in MC Engagement with Data Cloud
Learn how to develop a segmentation strategy in Data Cloud using calculated insights that will help improve every message you send from Marketing Cloud Engagement.
Sessions are first come, first seated: Sessions are first come, first seated
Equipment provided: Laptops are provided for all attendees
Objective 1: Learn how to leverage your data for better segmentation from Data Cloud.
Objective 2: Understand the steps to data readiness.
Objective 3: Use calculated insights to create data segments.

, GTM Practice Lead - Data Cloud, Salesforce

, GTM Lead, Data Cloud Practice, Salesforce

, Director and Team Lead, Digital Experience, Salesforce

, Digital Experience Senior Advisor, Salesforce

, Product Management Director, Salesforce

Role: Marketing
Topic: Data
Session Level: Intermediate
Session Tracks: Marketing
  • Wednesday, May 2211:30 AM - 12:30 PM CDT
    (4:30 PM - 5:30 PM GMT)
    Marketing Lodge Hands-on Workshop (W184, Level 1)
  • Wednesday, May 224:00 PM - 5:00 PM CDT
    (9:00 PM - 10:00 PM GMT)
    Marketing Lodge Hands-on Workshop (W184, Level 1)