8:00 AM CDT - Wednesday, May 22

• Yes

  Marketing

  Artificial Intelligence

  Informational/Overview/Introductory

  Yes

  Hands-on Workshop

  Customer Success & Partners

  Please bring your own computer/device

  Sessions are first come, first seated

  Agentforce Marketing

  Agentforce Marketing

  Marketing

  Explain the origin and definition of Generative AI.

  Describe the criteria needed to enable Einstein Generative AI in Account Engagement.

  Build campaign assets using Einstein Generative AI for content creation.

  Yes

  Visible

  Laptops are provided for all attendees

  Day 1

  3:00 p.m. Thursday, May 23

  Wednesday, May 22

  8:00 a.m. Wednesday, May 22

  Thursday, May 23
  Explore Einstein Content Creation for Account Engagement
  Join us for this hands-on session where you’ll learn how to build engaging content with Einstein generative AI in Account Engagement.
  Sessions are first come, first seated: Sessions are first come, first seated
  Equipment provided: Laptops are provided for all attendees
  • Session Ended
    Wednesday, May 228:30 AM - 9:30 AM CDT

    (1:30 PM - 2:30 PM GMT)

    Hands-on Workshop 2 (Room W181, Level 1)
• Yes

  Commerce

  Developer

  Retail

  Consumer Goods

  Data

  Intermediate

  Yes

  Hands-on Workshop

  Commerce

  Please bring your own computer/device

  Sessions are first come, first seated

  Consumer Goods

  Agentforce Commerce

  Agentforce Commerce

  Commerce

  Use commerce data to automate commerce and drive productivity improvements.

  Increase growth and customer satisfaction with connected data sources.

  Yes

  Visible

  Laptops are provided for all attendees

  12:00 p.m. Thursday, May 23

  2:00 p.m. Wednesday, May 22

  Wednesday, May 22

  8:00 a.m. Wednesday, May 22

  Thursday, May 23
  How to Drive Value with Your Commerce Data in Data Cloud
  Growing customer loyalty and achieving higher conversion requires a unified view of every customer. Learn how you can leverage Data Cloud to improve automation, personalization, and drive growth.
  Sessions are first come, first seated: Sessions are first come, first seated
  Equipment provided: Laptops are provided for all attendees
  • Session Ended
    Wednesday, May 228:30 AM - 9:30 AM CDT

    (1:30 PM - 2:30 PM GMT)

    Commerce Lodge Hands-on Workshop (W185, Level 1)
• Yes

  Intro to Salesforce

  Informational/Overview/Introductory

  Yes

  Theater

  Ancillary

  Einstein

  Einstein

  Other

  Learn what Salesforce's portfolio is and the value it brings to your company.

  See how our integrated platform, with AI and data, helps improve productivity and customer relationships.

  Yes

  Visible

  12:00 p.m. Wednesday, May 22

  3:00 p.m. Wednesday, May 22

  1:00 p.m. Thursday, May 23

  Wednesday, May 22

  8:00 a.m. Wednesday, May 22

  9:00 a.m. Wednesday, May 22

  10:00 a.m. Thursday, May 23

  12:00 p.m. Thursday, May 23

  2:00 p.m. Wednesday, May 22

  11:00 a.m. Thursday, May 23

  4:00 p.m. Wednesday, May 22

  3:00 p.m. Thursday, May 23

  1:00 p.m. Wednesday, May 22

  2:00 p.m. Thursday, May 23

  9:00 a.m. Thursday, May 23

  Thursday, May 23
  Introduction to Salesforce: What We Do
  Get an introduction on how Salesforce helps you connect in a whole new way with the power of its portfolio: CRM + AI + Data + Trust.
  • Session Ended
    Wednesday, May 228:30 AM - 8:40 AM CDT

    (1:30 PM - 1:40 PM GMT)

    Einstein 1 Experience (Campground, Level 3)
• Yes

  Commerce

  IT

  Retail

  Consumer Goods

  Artificial Intelligence

  Intermediate

  Yes

  Hands-on Workshop

  Commerce

  Please bring your own computer/device

  Sessions are first come, first seated

  Consumer Goods

  Agentforce Commerce

  Agentforce Commerce

  Einstein

  Commerce

  Learn how to build gen AI experiences with Copilot for shoppers.

  Learn how to get hands-on and set up commerce and AI.

  Yes

  Visible

  Laptops are provided for all attendees

  2:00 p.m. Wednesday, May 22

  11:00 a.m. Thursday, May 23

  Wednesday, May 22

  8:00 a.m. Wednesday, May 22

  Thursday, May 23
  Reimagine Customer Engagement with Copilot for Shoppers
  Join this workshop for practical and actionable strategies to leverage AI to drive personalization, all while ensuring your company’s and your customers’ trust remains your top priority and outcome.
  Sessions are first come, first seated: Sessions are first come, first seated
  Equipment provided: Laptops are provided for all attendees
  • Session Ended
    Wednesday, May 228:30 AM - 9:30 AM CDT

    (1:30 PM - 2:30 PM GMT)

    Hands-on Workshop 1 (Room W180, Level 1)
• Yes

  Marketing

  Data

  Intermediate

  Yes

  Hands-on Workshop

  Marketing

  Please bring your own computer/device

  Sessions are first come, first seated

  Data Cloud

  Marketing

  Learn how Data Cloud works to connect, harmonize, unify, segment, and activate data.

  Become familiar with Data Cloud’s user interface with simple exercises.

  Yes

  Visible

  Laptops are provided for all attendees

  1:00 p.m. Wednesday, May 22

  Wednesday, May 22

  8:00 a.m. Wednesday, May 22

  Thursday, May 23

  10:00 a.m. Thursday, May 23
  Succeed Now with Data Cloud Segment and Activation Use Cases
  Get hands-on with Data Cloud. Become familiar with the UI and learn how to build segments, activate marketing journeys, and analyze campaign performance. This session is geared for the business user.
  Sessions are first come, first seated: Sessions are first come, first seated
  Equipment provided: Laptops are provided for all attendees
  • Session Ended
    Wednesday, May 228:30 AM - 9:30 AM CDT

    (1:30 PM - 2:30 PM GMT)

    Marketing Lodge Hands-on Workshop (W184, Level 1)
• Yes

  Commerce

  Developer

  Retail

  Consumer Goods

  Artificial Intelligence

  Intermediate

  Yes

  Roundtable

  Commerce

  Sessions are first come, first seated

  Consumer Goods

  Agentforce Commerce

  Agentforce Commerce

  Developer

  Learn how others are building unique headless and composable experiences on B2C Commerce

  Get a quick review of all the new composable and API features that have been added

  Hear composable customer stories and ask questions of others in a roundtable format

  Yes

  Visible

  12:00 p.m. Thursday, May 23

  Wednesday, May 22

  8:00 a.m. Wednesday, May 22

  Thursday, May 23
  Composable Success in B2C Commerce
  Thinking about moving to a composable storefront? Did you already implement headless or composable? Learn how others are building unique headless and composable experiences on B2C Commerce.
  Sessions are first come, first seated: Sessions are first come, first seated
  • Session Ended
    Wednesday, May 228:45 AM - 9:45 AM CDT

    (1:45 PM - 2:45 PM GMT)

    Commerce Lodge Roundtable (Room W185, Level 1)
• Yes

  Marketing

  Data

  Intermediate

  Yes

  Roundtable

  Marketing

  Sessions are first come, first seated

  Data Cloud

  Agentforce Marketing

  Marketing

  Learn practical use cases for Data Cloud to realize value immediately.

  Learn how Data Cloud unlocks trapped data to power personalized experiences across the customer lifecycle.

  Yes

  Visible

  1:00 p.m. Thursday, May 23

  Wednesday, May 22

  8:00 a.m. Wednesday, May 22

  Thursday, May 23
  Put Your Data into Action with Data Cloud Use Cases
  Get started with your first Data Cloud use case. Learn how to define, develop, and determine all the necessary components to get started.
  Sessions are first come, first seated: Sessions are first come, first seated
  • Session Ended
    Wednesday, May 228:45 AM - 9:45 AM CDT

    (1:45 PM - 2:45 PM GMT)

    Marketing Lodge Roundtable (Room W184, Level 1)

9:00 AM CDT - Wednesday, May 22

• https://www.salesforce.com/plus/experience/connections_2024/series/connections_2024_highlights/episode/episode-s1e18

  Yes

  Marketing

  IT

  Financial Services

  Data

  Intermediate

  Yes

  Connected Content

  Financial Services (FinServ)

  Financial Services

  Data Cloud

  IT

  Available on Salesforce+

  Available on Salesforce+

  Visible

  <a href="https://www.salesforce.com/plus/experience/connections_2024/series/connections_2024_highlights/episode/episode-s1e18">Watch now</a>

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22
  Drive Growth and Lifetime Value with Data and AI
  Learn from TD Bank’s Head of Marketing Capabilities how Data Cloud helps ensure the bank connects with customers in a timely, relevant, and personal way to drive growth and lifetime value.
  • Session Ended
    Wednesday, May 229:00 AM - 9:10 AM CDT

    (2:00 PM - 2:10 PM GMT)

    Salesforce+ Studio (Campground, Level 3)
• Yes

  Commerce

  Business as a Platform for Change

  Executive/Thought Leadership

  Yes

  Theater

  Sponsors

  Agentforce Commerce

  Agentforce Commerce

  Commerce

  The session highlighted Ben Pack's digital transformation journey, emphasizing the growth of direct-to-consumer sales and the evolving expectations of customers, as reported in the Salesforce State of the Connected Customer report. By integrating Salesforce Commerce Cloud, Ben Pack has streamlined operations, improved customer service, and leveraged data analytics to make informed decisions. The company's transition to a hybrid model, maintaining dealer networks while expanding online direct sales, has been a strategic move to address technological advancements, data breaches, and the need for artificial intelligence in commerce. The implementation of Salesforce products promises a unified platform for customer 360, shared data models, and personalized experiences through Experience Cloud, demonstrating a commitment to innovation and customer satisfaction.

  <html><head /><body><p>• Direct-to-consumer sales in the U.S. are growing by 18% annually, with customers expecting companies to anticipate their service needs, though only 33% feel their expectations are met.</p><p>• Ben Pack's adoption of Salesforce Commerce Cloud marks a pivotal point in its history, enhancing B2B client accessibility and setting the stage for a direct-to-consumer model launch in 2025.</p><p>• Salesforce's unified platform and Customer 360 view will enable Ben Pack to anticipate and address customer service needs proactively, as illustrated by the improved experience of a car collector from Vachon Washington.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187033361001UIaM

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187033361001UIaM">Report a Concern</a>

  Understand how BendPak has grown a diverse portfolio of brands with Salesforce.

  Learn about the key objectives BendPak has for deployment of Salesforce D2C Commerce.

  Discover how BendPak continues to leverage Salesforce products to maintain a true Customer 360.

  Yes

  Visible

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22
  Driving Success with Salesforce D2C Commerce
  Explore BendPak's digital shift into Salesforce, enhancing customer engagement and unlocking a complete customer 360. Learn how it all ties together with Salesforce D2C Commerce.
  • Session Ended
    Wednesday, May 229:00 AM - 9:20 AM CDT

    (2:00 PM - 2:20 PM GMT)

    Theater 3 (Campground, Level 3)
• Yes

  Commerce

  Marketing

  Retail

  Consumer Goods

  Productivity

  Intermediate

  Yes

  Theater

  Trailblazer (Marketing & Commerce)

  Retail

  Agentforce Commerce

  Agentforce Commerce

  Yes

  Commerce

  Session Summary by Einstein

  The session highlighted the successful implementation of composable commerce by Asics, leveraging Salesforce's composable Commerce Cloud to create a cohesive customer experience across various digital touchpoints. Asics' incremental approach to adopting a composable architecture allowed for a low-risk, methodical transition, ensuring business stakeholders could confidently manage and deploy new digital experiences. With renderings as quick as 100 milliseconds, Asics observed significant performance improvements, and the business's ability to independently execute a homepage launch a day early showcased the empowerment and readiness of the team in managing the new system.

  <html><head /><body><p>• Asics used Salesforce's composable Commerce Cloud to unify their digital offerings, providing a seamless journey for runners from event registration to post-event engagement.</p><p>• The incremental adoption strategy for composable commerce minimized risk and allowed Asics to refine their processes and architecture, leading to confident and independent management by the business stakeholders.</p><p>• The successful implementation demonstrated notable performance enhancements and operational efficiencies, proving the effectiveness of a composable commerce approach in a real-world scenario.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187014107001Umk4

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187014107001Umk4">Report a Concern</a>

  Discover the significance of harnessing SFCC platform flexibility to embrace a composable architecture effectively.

  Explore the ASICS team’s strategies for sidestepping common pitfalls in its composable journey for your own success.

  Yes

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22
  Lacing Up for Success: ASICS' Path to Composable Commerce
  Learn about ASICS Digital’s multiphased transition to headless and how its API-led approach supports an ecosystem of sites and apps, with improved digital experiences and operational efficiencies.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 229:00 AM - 9:20 AM CDT

    (2:00 PM - 2:20 PM GMT)

    Theater 5 (Campground, Level 3)
• https://www.salesforce.com/plus/experience/connections_2024/series/marketers_at_connections_2024/episode/episode-s1e13

  Yes

  Marketing

  Informational/Overview/Introductory

  Yes

  Theater

  Marketing

  Agentforce Marketing

  Agentforce Marketing

  Yes

  Marketing

  Available on Salesforce+

  Available on Salesforce+

  Session Summary by Einstein

  The session provided an in-depth exploration of optimizing mobile-first customer journeys, emphasizing the importance of personalization and real-time engagement using Salesforce Marketing Cloud and Journey Builder. With mobile devices being a constant in customers' lives, the focus was on utilizing SMS, in-app chats, and other mobile channels to create cohesive experiences. The case study from Boticario showcased a successful implementation of mobile strategies, resulting in a 600% increase in app traffic from CRM campaigns and a doubling of conversion rates, demonstrating the effectiveness of personalized communication at scale.

  <html><head /><body><p>• Boticario integrated various data sources into Salesforce Marketing Cloud, enabling personalized mobile communications that significantly boosted app traffic and conversion rates.</p><p>• The use of AI and AMP script allowed Boticario to create over 1300 unique text variations for campaigns, ensuring a genuine 1-to-1 customer experience.</p><p>• The strategic approach saved Boticario's team 16 hours weekly, which could be reallocated to higher-impact activities, underlining the efficiency of automation in campaign management.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1706836533090001ckSv

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1706836533090001ckSv">Report a Concern</a>

  Understand the principles of mobile-first marketing strategies and how they differ from traditional approaches.

  Explore various mobile channel options and learn how to effectively use each channel for maximum impact.

  Gain insights into best practices for creating personalized and connected mobile experiences from a global brand.

  Yes

  <a href="https://www.salesforce.com/plus/experience/connections_2024/series/marketers_at_connections_2024/episode/episode-s1e13">Watch now</a>

  12:00 p.m. Wednesday, May 22

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22
  Optimize Every Moment with Mobile-First Journeys
  Mobile marketing isn’t just about sending messages; it’s about creating personalized, connected mobile experiences. Explore how brands leverage push, in-app, SMS, and WhatsApp for impactful results.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 229:00 AM - 9:20 AM CDT

    (2:00 PM - 2:20 PM GMT)

    Theater 8 (Campground, Level 3)
• Yes

  Commerce

  Communications

  Artificial Intelligence

  Informational/Overview/Introductory

  Yes

  Theater

  Comms

  Communications

  Agentforce Communications

  Agentforce Communications

  Yes

  Commerce

  Session Summary by Einstein

  The recent session focused on the significance of mobile-first customer journeys, emphasizing the adaptability of mobile as a medium with various channels like SMS, push notifications, and OTT, tailored to customer preferences and contexts. With 71% of customers preferring different channels based on interaction context, mobile engagement has proven to be a powerful tool, with the session highlighting a case study where CRM campaigns drove a 600% increase in app traffic and a significant rise in conversion rates through the use of Salesforce Marketing Cloud and Journey Builder. The session's success story demonstrated the effective integration of data sources, automation of personalized communication, and strategic planning, ultimately saving 16 weekly hours for the CRM and martech teams, which were reallocated to higher-impact activities.

  <html><head /><body><p>• Mobile-first strategies are increasingly crucial, with research showing customers' channel preference depends on the interaction context, making mobile a versatile medium for engagement.</p><p>• A detailed case study demonstrated the power of data integration and personalized mobile campaigns in driving app traffic and conversion rates, showcasing the efficiency of Salesforce Marketing Cloud.</p><p>• Strategic automation and the use of AI and AMP script in Salesforce Marketing Cloud can result in substantial time savings and allow teams to focus on higher-impact strategic planning.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707255847184001Rzdf

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707255847184001Rzdf">Report a Concern</a>

  Insights for Telco Industry

  Know more about projects using AI Generative during its execution

  Yes

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22
  Optimize Telecom Customer Conversion: From Clicks to Sales
  Learn how a top communications service provider in Brazil is transforming from an ecommerce platform to a marketplace that puts the customer experience front and center with just three clicks.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 229:00 AM - 9:20 AM CDT

    (2:00 PM - 2:20 PM GMT)

    Theater 6 (Campground, Level 3)
• Yes

  Marketing

  Artificial Intelligence

  Intermediate

  Yes

  Theater

  Sponsors

  Agentforce Marketing

  Agentforce Marketing

  Yes

  Marketing

  Session Summary by Einstein

  The session at the Salesforce conference showcased the transformational impact of AI on email marketing strategies, focusing on how Movable Ink's Da Vinci and Salesforce have revolutionized Victoria's Secret's email program. The presentation highlighted the industry's current AI adoption landscape, revealing that many marketers are yet to implement AI, with many still in the research phase. With an emphasis on the importance of unlearning and rethinking, the session demonstrated how AI can decouple campaign deployment from creative content, leading to substantial improvements in email engagement and operational efficiency. With Da Vinci, Victoria's Secret's experience lifts in key performance metrics and workflow benefits—in addition to more personalized and customer-centric email content.

  <html><head /><body><p>• Victoria's Secret saw increases in click-through rates, conversion rates, and revenue percentage by implementing personalized content zones using Movable Ink Da Vinci.</p><p>• The AI-powered system enabled the marketing team to create numerous email variations, optimizing for individual customer engagement while simultaneously improving operational and creative efficiencies.</p><p>• The session underscored the necessity for marketers to embrace a culture of rethinking and unlearning to leverage AI effectively—driving progress and enhancing customer experiences.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187033072001Un4B

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187033072001Un4B">Report a Concern</a>

  Learn how to approach testing and integrating an AI solution into your batch email program.

  Learn how to drive change management and win over key internal stakeholders, like Creative & Merchants, as part of AI adoption.

  Learn to use actionable data for strategic email program decisions, such as creative briefing, resource allocation, and more.

  Yes

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22
  Rethinking Email for AI with Victoria’s Secret & Movable Ink
  What’s really Victoria’s Secret for its personalized 1-to-1 marketing? It starts with A and ends with I. It goes above & beyond to understand individual customer needs, thus maximizing lifetime value.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 229:00 AM - 9:20 AM CDT

    (2:00 PM - 2:20 PM GMT)

    Theater 1 (Campground, Level 3)
• Yes

  Artificial Intelligence

  Informational/Overview/Introductory

  Yes

  Theater

  Ancillary

  Einstein

  Einstein

  Learn how Turtle Bay Resort is using Einstein 1 and specific products to create personalized guest experiences.

  See Data Cloud, Einstein Copilot, Tableau Pulse, Marketing Cloud, Sales Cloud, and Slack in action through a customer story.

  Yes

  Visible

  12:00 p.m. Wednesday, May 22

  3:00 p.m. Wednesday, May 22

  11:00 a.m. Wednesday, May 22

  1:00 p.m. Thursday, May 23

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22

  10:00 a.m. Thursday, May 23

  12:00 p.m. Thursday, May 23

  2:00 p.m. Wednesday, May 22

  11:00 a.m. Thursday, May 23

  4:00 p.m. Wednesday, May 22

  3:00 p.m. Thursday, May 23

  1:00 p.m. Wednesday, May 22

  2:00 p.m. Thursday, May 23

  9:00 a.m. Thursday, May 23

  Thursday, May 23
  Turtle Bay Resort Connects With Its Customers With Einstein 1
  Learn how Turtle Bay Resort is using Einstein 1 to redefine hospitality and empower their teams to create highly personalized guest experiences.
  • Session Ended
    Wednesday, May 229:00 AM - 9:10 AM CDT

    (2:00 PM - 2:10 PM GMT)

    Einstein 1 Experience (Campground, Level 3)
• Yes

  Administrator

  IT

  Healthcare and Life Sciences

  Retail

  Productivity

  Informational/Overview/Introductory

  Yes

  Theater

  Customer Success & Partners

  Retail

  Success Plans

  Agentforce 360 Platform

  Success Plans

  Yes

  Administrator

  Session Summary by Einstein

  The recent Salesforce conference session in Chicago provided attendees with invaluable insights into preparing for mission-critical events, emphasizing the necessity for businesses to ensure their Salesforce-powered processes perform optimally during key events. The session underscored the importance of a seamless, mobile-friendly, and user-centric digital experience, citing a forecast of a 56% increase in online sales this holiday season and potential revenue loss of $1 million per minute during downtime. Attendees were equipped with a comprehensive set of actionable tips, ranging from setting clear business objectives to proactive system monitoring, to ensure peak performance during such events. Additionally, the session highlighted the tangible benefits of the Salesforce Signature Success Plan, as evidenced by a case study of NBC Sports, which showcased the plan's effectiveness in scaling operations for high-traffic events like the Super Bowl and the Olympics.

  <html><head /><body><p>• A staggering $222 billion in online sales was recorded last holiday season, with projections indicating a 56% increase this year, emphasizing the critical need for robust digital infrastructures.</p><p>• The session provided ten essential tips for event preparation, including the recommendation to address technical debt and conduct an Annual Technical Health Review with Salesforce.</p><p>• The Signature Success Plan was presented as a vital asset for event support, delivering an 83% higher ROI for customers and featuring proactive monitoring and dedicated Customer Success Managers.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187015400001Umeu

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187015400001Umeu">Report a Concern</a>

  Know your business.

  Prepare proactively.

  Optimize your systems.

  Yes

  1:00 p.m. Thursday, May 23

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22

  Thursday, May 23
  10 Tips for Mission-Critical Events
  Downtime got you down? Learn how to proactively prevent it so your Salesforce solutions deliver on your most important days of the year — like Black Friday, Cyber Monday, and Annual Open Enrollment.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 229:15 AM - 9:35 AM CDT

    (2:15 PM - 2:35 PM GMT)

    Theater 7 (Campground, Level 3)
• Yes

  Commerce

  IT

  Automation

  Intermediate

  Yes

  Theater

  Commerce

  Agentforce Commerce

  Agentforce Commerce

  Yes

  Commerce

  Session Summary by Einstein

  The recent conference session highlighted the transformative power of immersive commerce experiences, emphasizing the potential to captivate consumer attention and foster emotional connections that lead to increased brand loyalty and higher spending. The session showcased Obsess's platform capabilities for creating engaging, gamified, and interactive 3D virtual stores that seamlessly integrate with Salesforce's Commerce Cloud, demonstrating how this synergy enhances real-time customer interactions and drives significant e-commerce metrics. With compelling statistics, such as emotionally connected buyers spending 2.5 times more annually, the session underscored the importance of immersive experiences in the competitive e-commerce landscape. Additionally, discussions on platforms like Roblox and the innovative Apple Vision Pro headset provided insights into the future of brand-consumer interactions and the strategic opportunities for brands to leverage these technologies.

  <html><head /><body><p>• Immersive commerce experiences can substantially increase metrics like time spent on site, average order value, and conversion rates, with some brands seeing up to a 109% higher time spent and a tenfold increase in average order value.</p><p>• The Obsess platform's 3D virtual store and experience strategy, integrated with Salesforce Commerce Cloud, allows for a customizable and interactive shopping experience without the need for additional apps or downloads.</p><p>• The Apple Vision Pro headset exemplifies the next level of immersive shopping, offering high-resolution visuals and eye-tracking technology, with Obsess pioneering Salesforce Commerce Cloud integration for a seamless retail experience.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1706836534351001cIkm

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1706836534351001cIkm">Report a Concern</a>

  The potential of immersive experiences to transform ecommerce

  How retailers are innovating with Salesforce Composable Commerce platform

  Best practices of engaging Apple Vision Pro shopping apps

  Yes

  1:00 p.m. Wednesday, May 22

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22
  Activate Next Gen Shopping Experiences with Apple Vision Pro
  See how Salesforce customers are pioneering the latest technology with Apple Vision Pro to drive next-generation composable experiences and build stronger customer connections.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 229:15 AM - 9:35 AM CDT

    (2:15 PM - 2:35 PM GMT)

    Theater 9 (Campground, Level 3)
• Yes

  Commerce

  Marketing

  Travel, Transportation, and Hospitality

  Automation

  Informational/Overview/Introductory

  Yes

  Theater

  Sponsors

  Travel, Transportation, and Hospitality

  Agentforce Marketing

  Agentforce Commerce

  Agentforce Marketing

  Marketing

  The session provided a comprehensive overview of data maturity, emphasizing the imminent relevance of Salesforce Data Cloud in this context. It was highlighted that a strategic approach towards assessing, organizing, and utilizing data is crucial for scalability and efficiency within organizations. The discussion revolved around the 'five Ws' of data maturity, underscoring the necessity for a solid data foundation and the importance of having a plan to leverage technology such as Data Cloud effectively. Key elements such as current state assessment, operational effectiveness, breaking down internal silos, and understanding data sources and maturity levels were identified as fundamental to achieving a data-driven future.

  <html><head /><body><p>• Organizations need a clear plan and roadmap to prepare for data maturity, which includes understanding data sources, use cases, and aligning technology with business objectives.</p><p>• Data Cloud offers benefits such as ethical personalization, in-the-moment predictions, real-time data streams, and AI-powered automation, which can significantly enhance customer engagement.</p><p>• A data maturity assessment is a critical starting point for organizations to identify their current level and to strategize on how to progress towards a more mature data utilization with tools like Data Cloud.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187031013001UN78

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187031013001UN78">Report a Concern</a>

  The Maturity of your Data

  Where does your data live?

  Are you ready for Data Cloud?

  Yes

  Visible

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22
  Data Maturity: The 5 "W's" that make Data Cloud a Necessity
  New to Data Cloud? Learn the roadmap to making sense of your data, driving customer insights, increasing engagement, and making informed decisions for your business with Salesforce Data Cloud.
  • Session Ended
    Wednesday, May 229:15 AM - 9:35 AM CDT

    (2:15 PM - 2:35 PM GMT)

    Theater 2 (Campground, Level 3)
• https://www.salesforce.com/plus/experience/connections_2024/series/commerce_at_connections_2024/episode/episode-s1e6

  Yes

  Commerce

  Retail

  Artificial Intelligence

  Intermediate

  Yes

  Theater

  Commerce

  Retail

  Agentforce Commerce

  Agentforce Commerce

  Yes

  Commerce

  Available on Salesforce+

  Available on Salesforce+

  Session Summary by Einstein

  The recent Salesforce conference session highlighted the transformative impact of personalization in commerce, driven by the integration of Data Cloud and AI technologies. The presenters discussed how only one-third of executives feel equipped with the necessary data for personalization despite a high customer demand, while companies using personalization report significant increases in customer acquisition, retention, and profitability. A unified data platform on Data Cloud was introduced, promising real-time data capture, cross-channel consistency, and scalability. The session also emphasized the importance of data privacy and showcased how Salesforce's CRM powers these personalization efforts, ensuring trust and security for users.

  <html><head /><body><p>• Salesforce's Data Cloud is central to achieving a unified customer experience, allowing businesses to collect, analyze, and act on real-time data across multiple channels.</p><p>• The integration of AI and machine learning through Salesforce's tools enables more effective and targeted personalization strategies, enhancing customer loyalty and operational efficiency.</p><p>• Future roadmaps for Salesforce include advancements in AI-powered A/B testing, page variation personalization, and the automation of personalized business tools, such as emails for commerce.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1706836534182001cTt2

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1706836534182001cTt2">Report a Concern</a>

  Learn why personalization is critical to the success of ecommerce businesses.

  Learn what Commerce Cloud is doing to build a better personalization platform.

  Yes

  <a href="https://www.salesforce.com/plus/experience/connections_2024/series/commerce_at_connections_2024/episode/episode-s1e6">Watch now</a>

  11:00 a.m. Thursday, May 23

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22

  Thursday, May 23
  Personalize Every Moment with Commerce and Data Cloud
  Today’s consumers place a high value on receiving a personalized experience. Learn how to leverage connected data and AI to optimize the commerce journey, boost brand engagement, and build trust.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 229:15 AM - 9:35 AM CDT

    (2:15 PM - 2:35 PM GMT)

    Theater 4 (Campground, Level 3)
• https://www.salesforce.com/plus/experience/connections_2024/series/connections_2024_highlights/episode/episode-s1e20

  Yes

  Marketing

  Developer

  Financial Services

  Data

  Intermediate

  Yes

  Connected Content

  Financial Services (FinServ)

  Financial Services

  Agentforce Financial Services

  Agentforce Financial Services

  Marketing

  Available on Salesforce+

  Available on Salesforce+

  Visible

  <a href="https://www.salesforce.com/plus/experience/connections_2024/series/connections_2024_highlights/episode/episode-s1e20">Watch now</a>

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22
  Power Personalized Financial Engagement with CIBC
  Learn how Salesforce helps CIBC blend data, automation, and insights to create “Category of 1” personalized engagements at scale.
  • Session Ended
    Wednesday, May 229:15 AM - 9:30 AM CDT

    (2:15 PM - 2:30 PM GMT)

    Salesforce+ Studio (Campground, Level 3)
• Yes

  Marketing

  Advanced Deep Dive

  Yes

  Theater

  Trailblazer (Marketing & Commerce)

  Data Cloud

  Agentforce Marketing

  Yes

  Marketing

  Session Summary by Einstein

  The recent Salesforce conference session provided an in-depth exploration of Data Cloud's unified profile and its distinct advantages over the traditional golden record approach in managing customer data. Attendees learned how Data Cloud's native connectors and identity resolution enable organizations to maintain non-destructive links to data across multiple systems, facilitating richer insights and more effective communication with individuals like 'John' in the given scenario. This solution preserves data lineage and allows for dynamic updates to profiles, avoiding the permanent loss of data that often occurs when merging records into a single golden record. The session underscored the significance of a system of reference versus a system of record, highlighting how Data Cloud's unified profile can serve as a keychain to multiple sources of truth about a customer, client, or constituent.

  <html><head /><body><p>• Data Cloud's unified profile offers a non-destructive way to link customer profiles across various systems, maintaining data integrity and lineage.</p><p>• The identity resolution process within Data Cloud allows for flexible and accurate data management, automatically updating and separating profiles as new information arises.</p><p>• The unified profile system acts as a system of reference, not a consolidated record, enabling organizations to draw comprehensive insights across different interactions and behaviors.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1712165515894001ao6q

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1712165515894001ao6q">Report a Concern</a>

  Understand the difference between a golden record and Data Cloud's unified profile.

  Understand how identity resolution works.

  Learn about the underlying Data Cloud data model.

  Yes

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22
  Explore Data Cloud’s Unified Profile vs. a Golden Record
  Discover the advantages of Data Cloud’s unified profile and how it differs from golden records, with a deep dive into both functionalities.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 229:30 AM - 9:50 AM CDT

    (2:30 PM - 2:50 PM GMT)

    Theater 5 (Campground, Level 3)
• Yes

  Commerce

  Marketing

  IT

  Education

  Retail

  Consumer Goods

  Intermediate

  Yes

  Theater

  Sponsors

  Retail

  Agentforce Commerce

  Agentforce Commerce

  Yes

  Commerce

  Session Summary by Einstein

  The session focused on the transformative journey of Samsonite, a $4 billion global brand, in modernizing their commerce experience with Salesforce Commerce Cloud. Samsonite's adoption of the platform, post-pandemic, aimed to diversify their business, shifting from wholesale dependency to a more direct-to-consumer approach, while achieving omnichannel, consumer-centric operations. The brand faced initial challenges with their previous platform, SiteGenesis, which lacked the necessary capabilities for their aspirations. However, migrating to SFRA with the help of Salesforce partner, Red Van, proved beneficial, enabling Samsonite to launch eight distinct brand sites in nine months, significantly improving their conversion rates, and achieving 100% digital growth compared to pre-pandemic levels, showcasing the flexibility and robust capabilities of the Salesforce ecosystem in delivering a scalable, differentiated consumer experience across multiple brands.

  <html><head /><body><p>• Samsonite recognized the need to pivot to a direct-to-consumer model and enhance brand differentiation, leading to the successful adoption of Salesforce Commerce Cloud.</p><p>• The strategic partnership with Salesforce partner Red Van allowed Samsonite to rapidly launch eight unique brand platforms, demonstrating the effectiveness of their omnichannel strategy and the power of the Salesforce platform.</p><p>• Post-implementation results for Samsonite included double-digit conversion rate improvements and 100% digital growth, underscoring the impact of Salesforce Commerce Cloud on their business performance.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187026922001UUDj

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187026922001UUDj">Report a Concern</a>

  Understand how Samsonite was able to scale Commerce Cloud across a diverse portfolio of brands. with distinct identities.

  Learn about the key outcomes and lessons from Samsonite’s transition from SiteGenesis to SFRA.

  Discover how Red Van’s Autobahn for Commerce Cloud helped Samsonite get to market quickly with a lean commerce team.

  Yes

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22
  Future-Proof and Modernize B2C to Accelerate Growth & Scale
  Learn how Samsonite accelerated its journey to a modern B2C experience with Red Van’s Autobahn platform, migrating eight commerce sites in nine months, resulting in growth that topped expectations.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 229:30 AM - 9:50 AM CDT

    (2:30 PM - 2:50 PM GMT)

    Theater 3 (Campground, Level 3)
• Yes

  Marketing

  Sales

  Communications

  Data

  Executive/Thought Leadership

  Yes

  Theater

  Comms

  Communications

  Agentforce Communications

  Agentforce Communications

  Agentforce Marketing

  Yes

  Sales

  Session Summary by Einstein

  The session focused on the challenges facing the communications industry, emphasizing the necessity of cohesive customer experiences across various channels and the critical role of data in personalizing customer interactions. The speakers highlighted the importance of integrating AI and predictive models to leverage the immense data available in the sector, aiming to improve operational efficiency, drive revenue, and enhance customer satisfaction. They showcased real-world use cases, demonstrating how tools like Data Cloud and Salesforce maps can inform targeted marketing strategies and boost conversion rates. The discussion also covered the need to navigate the complexities of legacy systems, data silos, and trust in AI to achieve these objectives.

  <html><head /><body><p>• Telecommunications providers must focus on creating personalized and proactive customer experiences across all channels to address the industry's number one customer frustration: disconnected experiences.</p><p>• Data Cloud enables the harmonization of customer data from various sources, facilitating real-time personalized experiences and actionable insights to drive customer retention and revenue growth.</p><p>• Integrating traditional marketing channels with digital tools allows for broad-spectrum, yet personalized campaigns, enhancing the effectiveness of customer outreach and conversion.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707255846917001RzUv

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707255846917001RzUv">Report a Concern</a>

  See how communications service providers are delivering integrated campaigns to increase ARPU and reduce churn.

  Learn how to connect subscriber, behavior, demographic, and other data sources to enable AI and increase conversion rates.

  Discover examples of real-world campaigns that can be implemented at your organization.

  Yes

  1:00 p.m. Thursday, May 23

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22

  Thursday, May 23
  How to Connect Customer Journeys from Doorsteps to Digital
  Learn how top communications service providers are increasing both physical and digital conversion rates with a unified data strategy that enhances their targeting and journey personalization.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 229:30 AM - 9:50 AM CDT

    (2:30 PM - 2:50 PM GMT)

    Theater 6 (Campground, Level 3)
• Yes

  Intro to Salesforce

  Informational/Overview/Introductory

  Yes

  Theater

  Ancillary

  Einstein

  Einstein

  Other

  Learn what Salesforce's portfolio is and the value it brings to your company.

  See how our integrated platform, with AI and data, helps improve productivity and customer relationships.

  Yes

  Visible

  12:00 p.m. Wednesday, May 22

  3:00 p.m. Wednesday, May 22

  1:00 p.m. Thursday, May 23

  Wednesday, May 22

  8:00 a.m. Wednesday, May 22

  9:00 a.m. Wednesday, May 22

  10:00 a.m. Thursday, May 23

  12:00 p.m. Thursday, May 23

  2:00 p.m. Wednesday, May 22

  11:00 a.m. Thursday, May 23

  4:00 p.m. Wednesday, May 22

  3:00 p.m. Thursday, May 23

  1:00 p.m. Wednesday, May 22

  2:00 p.m. Thursday, May 23

  9:00 a.m. Thursday, May 23

  Thursday, May 23
  Introduction to Salesforce: What We Do
  Get an introduction on how Salesforce helps you connect in a whole new way with the power of its portfolio: CRM + AI + Data + Trust.
  • Session Ended
    Wednesday, May 229:30 AM - 9:40 AM CDT

    (2:30 PM - 2:40 PM GMT)

    Einstein 1 Experience (Campground, Level 3)
• Yes

  Marketing

  Sales

  Consumer Goods

  Data

  Informational/Overview/Introductory

  Yes

  Theater

  Sponsors

  Consumer Goods

  Data Cloud

  Yes

  Marketing

  Session Summary by Einstein

  The session on 'Unleashing Growth in the Booming Pet Insurance Market' highlighted the transformative journey of Independence Pet Group (IPG) as they embraced Salesforce's Financial Services Cloud and Marketing Cloud to achieve 'quantum growth.' With a focus on simplification and customer experience, IPG has effectively managed over 1 million pets, paid out 1.2 million claims, and added three-quarters of a million new pets in just a year. The integration of Salesforce products has significantly improved IPG's operational efficiencies, including reduced call handling and wait times, and has laid a foundation for future enhancements using AI and data analytics. The session also emphasized the importance of an agile mindset, continuous improvement, a strong business-IT partnership, and the willingness to take risks and adopt new technologies for sustainable growth.

  <html><head /><body><p>• IPG's successful digital transformation has centered around consolidating their technology stack with Salesforce products, resulting in streamlined operations and enhanced customer service capabilities.</p><p>• Data quality and AI, including Salesforce Einstein and predictive analytics, are pivotal to IPG's strategy for customer retention and personalized experiences in a competitive market.</p><p>• The leaders from IPG advocate for an agile and iterative approach, stressing the importance of change management, MVPs, and the necessity of a strong partnership between business and IT to drive digital initiatives.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1709855358450001YIWo

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1709855358450001YIWo">Report a Concern</a>

  Learn what benefits they expect for their business from using Marketing Cloud, Data Cloud, and FSC.

  Learn how technology enablement can strengthen their multibrand environment and help achieve big growth goals.

  Learn about key challenges or barriers they encountered when implementing their technology modernization initiatives.

  Yes

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22
  Unleashing Growth in the Booming Pet Insurance Market
  Join the President and the CTO as they share how they achieve ambitious growth goals with a tech-enabled customer 360 strategy that streamlines marketing and elevates service across their brands.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 229:30 AM - 9:50 AM CDT

    (2:30 PM - 2:50 PM GMT)

    Theater 1 (Campground, Level 3)
• Yes

  Marketing

  Yes

  Broadcast

  Agentforce Marketing

  Marketing

  Yes

  Visible

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22
  Salesforce Today: Welcome to Connections
  At Connections 2024, see the power of Einstein 1 and CRM + AI + Data + Trust to improve productivity, reduce costs, and deliver personalized customer experiences.
  • Session Ended
    Wednesday, May 229:50 AM - 10:00 AM CDT

    (2:50 PM - 3:00 PM GMT)

    Salesforce+ Studio (Campground, Level 3)

10:00 AM CDT - Wednesday, May 22

• https://www.salesforce.com/plus/experience/connections_2024/series/connections_2024_highlights/episode/episode-s1e3

  Yes

  Marketing

  Yes

  Keynote

  Main Keynote

  Yes

  Marketing

  Available on Salesforce+

  Available on Salesforce+

  Session Summary by Einstein

  At Connections 2024, the Salesforce conference for commerce and marketing professionals, attendees were immersed in discussions about AI's transformative role in enterprise. The conference underscored Salesforce's commitment to becoming the top CRM provider, with projected revenues of $38 billion, and emphasized the company's ethical and philanthropic ethos, including the 1-1-1 philanthropic model. The event featured deep dives into product innovations like Data Cloud, Einstein CoPilot, and new capabilities in Commerce Cloud, revealing how these tools can unify customer data, streamline marketing efforts, and enhance customer experiences. The integration of AI across Salesforce products, including Slack and Tableau, was highlighted as a key driver for improving productivity and customer engagement.

  <html><head /><body><p>• Salesforce's growth and innovation have been fueled by a strong set of core values, including trust and philanthropy, with the company's 1-1-1 model making a significant impact through over $700 million in donations and extensive volunteer work.</p><p>• The introduction of Einstein CoPilot across various Salesforce clouds, including Marketing and Commerce, showcases the company's advancements in AI, enabling personalized customer interactions and efficient workflow automation.</p><p>• Integrations and enhancements in Tableau and Slack, powered by AI, are transforming data analytics and collaboration, providing real-time insights and facilitating more effective communication across enterprise teams.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707186773696001UfK1

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707186773696001UfK1">Report a Concern</a>

  Yes

  <a href="https://www.salesforce.com/plus/experience/connections_2024/series/connections_2024_highlights/episode/episode-s1e3">Watch now</a>

  10:00 a.m. Wednesday, May 22

  Wednesday, May 22
  Main Keynote: Welcome to the AI Enterprise
  Join Salesforce leaders to learn how marketers and digital leaders can build an AI enterprise with CRM + AI + Data + Trust.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 2210:00 AM - 11:00 AM CDT

    (3:00 PM - 4:00 PM GMT)

    Keynote (Room W375, Level 3)

11:00 AM CDT - Wednesday, May 22

• Yes

  Marketing

  Yes

  Broadcast

  Agentforce Marketing

  Marketing

  Available on Salesforce+

  Available on Salesforce+

  Yes

  Visible

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22
  Salesforce Today: Keynote Highlights
  Unpack the big announcements to transform your AI enterprise, plus hear from customers and experts on putting Salesforce solutions to work.
  • Session Ended
    Wednesday, May 2211:00 AM - 11:30 AM CDT

    (4:00 PM - 4:30 PM GMT)

    Salesforce+ Studio (Campground, Level 3)
• Yes

  Commerce

  Developer

  Retail

  Consumer Goods

  Artificial Intelligence

  Intermediate

  Yes

  Breakout

  Commerce

  Consumer Goods

  Agentforce Commerce

  Agentforce Commerce

  Einstein

  Commerce

  Learn best practices for prompt engineering page layouts.

  Discover how nontechnical users can use AI to build web content and experiences.

  See our innovative roadmap for generative page designer.

  Yes

  Visible

  Laptops are provided for all attendees

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22

  Thursday, May 23

  10:00 a.m. Thursday, May 23
  Build Web Experiences with Prompts, Not Code
  Build and design webpages and ecommerce experiences using generative AI, write natural language prompts, and see the page change before your eyes.
  Equipment provided: Laptops are provided for all attendees
  • Session Ended
    Wednesday, May 2211:30 AM - 12:10 PM CDT

    (4:30 PM - 5:10 PM GMT)

    Commerce Lodge Hands-on Workshop (W185, Level 1)
• Yes

  IT

  Service

  Manufacturing

  Data

  Intermediate

  Yes

  Roundtable

  Manufacturing, Auto and Energy (MAE)

  Sessions are first come, first seated

  Manufacturing

  Agentforce Manufacturing

  Agentforce Manufacturing

  IT

  Learn how data is transforming the manufacturing industry.

  Learn how industry Trailblazers are using data and AI to transform their business.

  Hear from peers on how they are thinking about data and ai in their organizations.

  Yes

  Visible

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22
  Data and AI for Manufacturing Roundtable
  Participate in a manufacturing roundtable with Salesforce experts to explore Salesforce AI and Data Cloud. Review two use cases and engage in customer-driven discussions.
  Sessions are first come, first seated: Sessions are first come, first seated
  • Session Ended
    Wednesday, May 2211:30 AM - 12:30 PM CDT

    (4:30 PM - 5:30 PM GMT)

    Industry Roundtable (Room W176A, Level 1)
• Yes

  Marketing

  Small Business Owner

  Advanced Deep Dive

  Yes

  Hands-on Workshop

  Marketing

  Please bring your own computer/device

  Sessions are first come, first seated

  Agentforce Marketing

  Agentforce Marketing

  Marketing

  Learn how to leverage AI prompts to create campaigns.

  Understand how to train AI models by upvoting and downvoting.

  Learn the importance of AI safeguards, including having a human involved and securing your data.

  Yes

  Visible

  Laptops are provided for all attendees

  12:00 p.m. Thursday, May 23

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22

  Thursday, May 23
  Drive Efficiency with AI in Marketing Cloud Growth Edition
  Get hands-on with Marketing Cloud Growth Edition for SMBs. Learn how to use generative AI to create campaigns and get work done faster.
  Sessions are first come, first seated: Sessions are first come, first seated
  Equipment provided: Laptops are provided for all attendees
  • Session Ended
    Wednesday, May 2211:30 AM - 12:30 PM CDT

    (4:30 PM - 5:30 PM GMT)

    Hands-on Workshop 1 (Room W180, Level 1)
• Yes

  Operations

  Sales

  Artificial Intelligence

  Intermediate

  Yes

  Breakout

  Sales

  Agentforce Sales

  Agentforce Sales

  Yes

  Sales

  Session Summary by Einstein

  At the recent Salesforce conference, the session emphasized the critical alignment between sales and marketing teams, particularly in the face of reduced headcounts and increased performance pressures. With 85% of customers expecting consistent experiences and 66% frustrated by having to repeat themselves, the presenters highlighted the importance of a unified CRM platform to streamline lead handoff and focus on the best prospects. Utilizing data-driven strategies, such as those facilitated by Data Cloud, companies can see up to a 15% increase in growth by centralizing and harmonizing data to inform sales strategies. Demonstrations showcased how prospecting center and Einstein activity capture within Sales Cloud, enhanced by data from MuleSoft and other integrations, can automate and personalize seller engagements, predicting buyer intent and increasing seller productivity.

  <html><head /><body><p>• Sales and marketing alignment is crucial, and a unified CRM platform can mitigate the friction caused by siloed data and improve customer experiences.</p><p>• Data-driven strategies that leverage Data Cloud can centralize and harmonize CRM data, leading to significant growth and actionable insights for sales teams.</p><p>• Upcoming features in the Prospecting Center will allow sellers to automate personalized engagements and prioritize prospects based on predictive scoring informed by harmonized data.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707186773924001UpVX

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707186773924001UpVX">Report a Concern</a>

  Learn how to discover the best prospects for your business with buying signals, powered by Data Cloud.

  See a live demo showcasing our newest innovation, Prospecting Center.

  Walk away with four practical steps to make prospecting more effective.

  Yes

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22
  Fuel Sales and Marketing Alignment with Data Cloud for Sales
  With Data Cloud, sales teams get x-ray vision into their customers, prospects, and business drivers. Discover how empowering reps with data helps them nurture, close, and grow customer opportunities.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 2211:30 AM - 12:10 PM CDT

    (4:30 PM - 5:10 PM GMT)

    Breakout 3 (Room W183AB, Level 1)
• https://www.salesforce.com/plus/experience/connections_2024/series/marketers_at_connections_2024/episode/episode-s1e17

  Yes

  Marketing

  Small Business Owner

  Artificial Intelligence

  Informational/Overview/Introductory

  Yes

  Theater

  Marketing

  Agentforce Marketing

  Agentforce Marketing

  Yes

  Small Business Owner

  Available on Salesforce+

  Available on Salesforce+

  Session Summary by Einstein

  The session on how to grow small business marketing with AI focused on empowering marketers by significantly reducing busy work and eliminating technological barriers with generative AI, particularly beneficial for small businesses with limited resources. Generative AI enables marketers to build campaigns, segment audiences, and personalize content more efficiently, with an average time saving of about an hour per day. Salesforce's Marketing Cloud Growth Edition, built on the Einstein Trust layer and utilizing Data Cloud, was highlighted for its AI capabilities that streamline marketing processes and maintain data security. The demo demonstrated how easily campaigns can be created, segments generated, and content personalized, all powered by AI, while ensuring customer data protection through encryption.

  <html><head /><body><p>• Generative AI in Marketing Cloud Growth Edition allows small businesses to focus on strategic work by automating tasks and simplifying campaign, segment, and content creation.</p><p>• Salesforce ensures customer data security by using the Einstein Trust layer, which encrypts sensitive information before using it to feed AI algorithms.</p><p>• The practical demonstration showcased the efficiency and ease of using Marketing Cloud Growth Edition's AI-driven features to create personalized marketing campaigns quickly.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707186996218001Utju

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707186996218001Utju">Report a Concern</a>

  Discuss considerations for leveraging Gen AI in your marketing.

  Understand the relationship between data and AI models.

  Learn about new AI innovations in the Marketing Cloud Growth Edition.

  Yes

  <a href="https://www.salesforce.com/plus/experience/connections_2024/series/marketers_at_connections_2024/episode/episode-s1e17">Watch now</a>

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22

  Thursday, May 23

  10:00 a.m. Thursday, May 23
  Grow Your Small Business Marketing Footprint with AI
  Learn how generative AI can save small businesses time by eliminating manual work and making it easier to send customers on personalized journeys.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 2211:30 AM - 11:50 AM CDT

    (4:30 PM - 4:50 PM GMT)

    Theater 8 (Campground, Level 3)
• https://www.salesforce.com/plus/experience/connections_2024/series/connections_2024_highlights/episode/episode-s1e8

  Yes

  IT

  Service

  Technology

  Salesforce on Salesforce

  Intermediate

  Yes

  Breakout

  Customer Success & Partners

  Technology

  Agentforce Marketing

  Agentforce Marketing

  Yes

  IT

  Available on Salesforce+

  Available on Salesforce+

  Session Summary by Einstein

  At the Salesforce conference, attendees were demonstrated how Salesforce leverages Marketing Cloud to enhance customer success, underlining the importance of experience over products, with 80% of customers prioritizing the former. The session provided insights into the customer journey mapping exercises that identify friction points and opportunities for improvement, particularly during the post-sale implementation phase, which is critical for customer success. One of the key strategies discussed was the unification and personalization of customer success experiences across various digital properties using customer data from Data Cloud, which streamlines the process and ensures content relevance. The session delved into the specifics of email campaigns for onboarding, adoption, and renewals, showcasing the use of Marketing Cloud and other Salesforce products to deliver highly targeted and effective customer communications at scale, which has led to significant improvements in customer engagement and success metrics.

  <html><head /><body><p>• Salesforce's focus on customer success is exemplified by their journey mapping exercises, which help identify and address customer friction points to improve the overall experience.</p><p>• The unification of customer success experiences across Salesforce's digital properties, facilitated by Data Cloud, creates a seamless and personalized customer journey.</p><p>• Email campaigns powered by Marketing Cloud play a crucial role in customer onboarding, adoption, and renewals, leading to a more engaged customer base and positive business outcomes.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187018534001UnAW

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187018534001UnAW">Report a Concern</a>

  Learn how Salesforce uses Marketing Cloud to create persona-based onboarding journeys

  Learn how Salesforce builds post-sale customer journeys in Marketing Cloud

  Yes

  <a href="https://www.salesforce.com/plus/experience/connections_2024/series/connections_2024_highlights/episode/episode-s1e8">Watch now</a>

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22
  How Salesforce Uses Marketing Cloud to Grow Customer Success
  Learn how Salesforce uses Marketing Cloud to personalize the entire lifecycle for every customer, across onboarding, adoption, renewals and beyond.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 2211:30 AM - 12:10 PM CDT

    (4:30 PM - 5:10 PM GMT)

    Breakout 5 (Room W187, Level 1)
• Yes

  Marketing

  Data

  Intermediate

  Yes

  Hands-on Workshop

  Marketing

  Please bring your own computer/device

  Sessions are first come, first seated

  Agentforce Marketing

  Agentforce Marketing

  Marketing

  Learn how to leverage your data for better segmentation from Data Cloud.

  Understand the steps to data readiness.

  Use calculated insights to create data segments.

  Yes

  Visible

  Laptops are provided for all attendees

  4:00 p.m. Wednesday, May 22

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22
  How To Improve Segmentation in MC Engagement with Data Cloud
  Learn how to develop a segmentation strategy in Data Cloud using calculated insights that will help improve every message you send from Marketing Cloud Engagement.
  Sessions are first come, first seated: Sessions are first come, first seated
  Equipment provided: Laptops are provided for all attendees
  • Session Ended
    Wednesday, May 2211:30 AM - 12:30 PM CDT

    (4:30 PM - 5:30 PM GMT)

    Marketing Lodge Hands-on Workshop (W184, Level 1)
• Yes

  Marketing

  Administrator

  Data

  Intermediate

  Yes

  Hands-on Workshop

  Customer Success & Partners

  Please bring your own computer/device

  Sessions are first come, first seated

  Agentforce Marketing

  Agentforce Marketing

  Marketing

  Explain how data gets ingested into Data Cloud for processing.

  Define how data is mapped and harmonized in Data Cloud.

  Review the Data Cloud segment creation process for use in Marketing Cloud.

  Yes

  Visible

  Laptops are provided for all attendees

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22

  9:00 a.m. Thursday, May 23

  Thursday, May 23
  Ingest, Harmonize, and Segment Data with Data Cloud
  Join us for this hands-on session where you will learn how to map data to Data Cloud data model objects and review Data Cloud segments for marketing campaigns in Marketing Cloud.
  Sessions are first come, first seated: Sessions are first come, first seated
  Equipment provided: Laptops are provided for all attendees
  • Session Ended
    Wednesday, May 2211:30 AM - 1:00 PM CDT

    (4:30 PM - 6:00 PM GMT)

    Hands-on Workshop 2 (Room W181, Level 1)
• Yes

  Marketing

  Advanced Deep Dive

  Yes

  Theater

  Trailblazer (Marketing & Commerce)

  Agentforce Marketing

  Agentforce Marketing

  Yes

  Marketing

  Session Summary by Einstein

  The conference session introduced innovative interactive email modules, demonstrating how dynamic elements like hover effects, games, polls, and content reveal can significantly enhance user engagement without leaving the email environment. With interactive emails gaining traction, the session underscored the importance of targeting the right audience, considering client support variations across email platforms like Apple Mail and Gmail. The presenter showcased a live coding example, providing attendees with practical insights into the creation of an interactive 'tap to reveal' module, emphasizing the necessity for fallback content to ensure a consistent user experience. Data-driven marketing strategies were highlighted, stressing the value of leveraging one's own analytics to tailor interactive features effectively.

  <html><head /><body><p>• Interactive email modules like hover effects, games, and polls can create a more engaging and explorative experience for users within the email itself.</p><p>• Designing for interactivity requires consideration of email client support and should include fallbacks to maintain a consistent experience across platforms.</p><p>• Utilizing your own user data is crucial for determining when and where to deploy interactive email features to align with your audience's capabilities and preferences.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187012084001U7Oq

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187012084001U7Oq">Report a Concern</a>

  Gain insight into how interactivity can elevate your email campaigns.

  Understand when and why you should be using interactivity.

  Feel inspired through our practical showcase examples.

  Yes

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22

  Thursday, May 23

  10:00 a.m. Thursday, May 23
  Intro to Interactive Email Code: Live Coding a Module
  In this session, go from novice to coding your first interactive email module. Learn about the essential starting points and necessary resources, and understand the interactive module coding process.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 2211:30 AM - 11:50 AM CDT

    (4:30 PM - 4:50 PM GMT)

    Theater 5 (Campground, Level 3)
• Yes

  IT

  Manufacturing

  Retail

  Business as a Platform for Change

  Executive/Thought Leadership

  Yes

  Breakout

  Sponsors

  Retail

  Agentforce Commerce

  Agentforce Commerce

  Agentforce Service

  IT

  The recent Salesforce conference session showcased a transformative journey in the retail industry, highlighting Predictspring's impact on unified commerce and modern POS systems. The session delved into a retail brand's digital transformation, emphasizing the urgency to upgrade from outdated POS systems to more dynamic, mobile, and intuitive solutions. This transition was further exemplified by the integration with Salesforce technologies, which played a crucial role in redefining the customer and associate experience in stores. Notably, the deployment of Predictspring's POS system across 120 stores within an aggressive timeline was not only successful but also set a record for the fastest modern POS rollout, demonstrating a significant ROI and enhanced customer conversion rates due to improved human interactions and a seamless checkout process.

  <html><head /><body><p>• The implementation of Predictspring's POS system led to increased store capacity, improved customer interactions, and allowed for seamless exchanges and returns, contributing to a better overall retail experience.</p><p>• AI, specifically in customer care chat and data management, is becoming increasingly relevant in the retail space, with the potential to manage complex inventory and customer interactions more efficiently.</p><p>• Leadership principles such as customer-centricity, employee empowerment, and product focus are key drivers behind successful technology deployments and operational transformations in retail.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187022051001UTFp

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187022051001UTFp">Report a Concern</a>

  Yes

  Visible

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22
  Lessons from the C-Suite — Unified Commerce with Modern POS
  Unified commerce blends online and in-store retail experiences for a seamless customer journey. This session features C-suite executives who are transforming the in-store experience with modern POS.
  • Session Ended
    Wednesday, May 2211:30 AM - 12:10 PM CDT

    (4:30 PM - 5:10 PM GMT)

    Breakout 1 (Room W178, Level 1)
• Yes

  Marketing

  Technology

  Data

  Executive/Thought Leadership

  Yes

  Theater

  Sponsors

  Technology

  Data Cloud

  Agentforce Marketing

  Marketing

  The recent Salesforce conference session delved into actionable strategies for sales teams, emphasizing the importance of starting with achievable use cases based on available data and learning through the process of implementation. Key lessons highlighted included the necessity to initiate projects without delay, leveraging the high tolerance for change within organizations to drive innovation with technology, and the criticality of structuring data to integrate well with other data sets. The session also explored the excitement around Salesforce's direction in content, particularly with Marketing Cloud's dynamic content for emails, which allows for more personalized, intent-based customer engagement through AI integration and a unified profile view. Furthermore, discussions on website personalization and the value of pricing page visits as clear sales intent signals underscored the ongoing efforts to make data actionable for sales teams, ensuring that customer interactions lead to optimized sales outcomes.

  <html><head /><body><p>• Starting with what is currently achievable and learning from the process is vital for successful data-driven marketing and sales strategies.</p><p>• The integration of AI with Salesforce's dynamic content capabilities in Marketing Cloud is anticipated to significantly ease the creation of personalized email campaigns.</p><p>• Understanding customer intent through data, such as revisits to pricing pages, is essential for identifying sales opportunities and potential churn threats.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187026320001UZ8f

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187026320001UZ8f">Report a Concern</a>

  Get the insider’s guide to conquering multicloud implementation challenges.

  Learn how to fast-track your way to value during complex integrations.

  Yes

  Visible

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22
  Solutions for Complex Implementation: Foxit’s Success Story
  Stressed by a complex Salesforce implementation? Hear how Foxit Software, with Acxiom, is using Data Cloud, MC Personalization, and MC Engagement to accelerate sales and drive quality leads.
  • Session Ended
    Wednesday, May 2211:30 AM - 11:50 AM CDT

    (4:30 PM - 4:50 PM GMT)

    Theater 3 (Campground, Level 3)
• Yes

  IT

  Technology

  Artificial Intelligence

  Informational/Overview/Introductory

  Yes

  Theater

  Technology

  Technology

  Einstein

  Einstein

  Yes

  IT

  Session Summary by Einstein

  The recent session at a Salesforce conference highlighted the imperative role of AI in driving growth across the tech sector, with a predicted $4.4 trillion boost to the global economy in the coming years. Salesforce's data and AI trends report revealed that while many companies believe they are at par or ahead in AI adoption, challenges such as data integration, privacy concerns, and understanding AI capabilities hinder progress. The session emphasized the necessity of a distinct AI strategy, focusing on product innovation, generating revenue, and enhancing customer experiences. Notably, Data Cloud and AI innovations like Einstein Copilot and Sales Cloud are positioned as vital tools for businesses to harness the full potential of their data and AI investments.

  <html><head /><body><p>• Salesforce's report indicates that 90% of companies feel they are on track or leading in AI adoption, yet nearly 75% have only partially integrated their data.</p><p>• Key barriers for AI adoption include data privacy, lack of understanding of AI capabilities, and concerns about model accuracy.</p><p>• Salesforce solutions like Data Cloud and Einstein Copilot are designed to unify and leverage data, enhancing productivity and customer experiences across various business functions.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187009547001Uor6

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187009547001Uor6">Report a Concern</a>

  Understand where tech companies are on their AI journey and learn how to identify where you are.

  Learn about challenges and roadblocks to implementing AI and how to overcome them.

  Identify top use cases for AI across your business.

  Yes

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22
  The State of Data and AI in Tech: Trends in the Industry
  Technology companies aren’t as far on their AI journeys as they hoped. Join us to learn about our findings from the Data + AI Trends in Tech report around usage, barriers and use cases for AI.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 2211:30 AM - 11:50 AM CDT

    (4:30 PM - 4:50 PM GMT)

    Theater 6 (Campground, Level 3)
• Yes

  Marketing

  Integration

  Informational/Overview/Introductory

  Yes

  Theater

  Sponsors

  Data Cloud

  Marketing

  At the recent conference, the session highlighted the transformative power of business messaging, particularly through the strategic partnership between Salesforce and WhatsApp, a Meta platform. It emphasized how consumer preferences have shifted towards messaging as the preferred channel for engaging with businesses, a trend supported by data indicating higher conversion rates and engagement through messaging compared to traditional channels. The session showcased new Salesforce features that leverage WhatsApp to create seamless, personalized customer experiences across marketing and service clouds, facilitated by Einstein AI and Data Cloud integration. Furthermore, advancements in AI were discussed, underscoring their role in enhancing customer interactions and agent productivity through generative AI capabilities and conversation summaries.

  <html><head /><body><p>• Salesforce and WhatsApp are collaborating to revolutionize customer engagement by enabling continuous, personalized interactions throughout the customer journey.</p><p>• Unified Conversations, a new Salesforce feature, merges marketing and service interactions on WhatsApp to provide a cohesive customer experience with full conversation history.</p><p>• Salesforce's Einstein AI and Data Cloud play a crucial role in personalizing engagement and automating responses, maximizing efficiency and customer satisfaction.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1709855359819001YHZg

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1709855359819001YHZg">Report a Concern</a>

  Yes

  Visible

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22
  Transform Customer Engagement with Salesforce and WhatsApp
  Join us to learn how WhatsApp business messaging by Meta works with Marketing Cloud and Service Cloud to create unified, meaningful conversations at scale on the leading AI CRM platform.
  • Session Ended
    Wednesday, May 2211:30 AM - 11:50 AM CDT

    (4:30 PM - 4:50 PM GMT)

    Theater 1 (Campground, Level 3)
• Yes

  Artificial Intelligence

  Informational/Overview/Introductory

  Yes

  Theater

  Ancillary

  Einstein

  Einstein

  Learn how Turtle Bay Resort is using Einstein 1 and specific products to create personalized guest experiences.

  See Data Cloud, Einstein Copilot, Tableau Pulse, Marketing Cloud, Sales Cloud, and Slack in action through a customer story.

  Yes

  Visible

  12:00 p.m. Wednesday, May 22

  3:00 p.m. Wednesday, May 22

  11:00 a.m. Wednesday, May 22

  1:00 p.m. Thursday, May 23

  Wednesday, May 22

  9:00 a.m. Wednesday, May 22

  10:00 a.m. Thursday, May 23

  12:00 p.m. Thursday, May 23

  2:00 p.m. Wednesday, May 22

  11:00 a.m. Thursday, May 23

  4:00 p.m. Wednesday, May 22

  3:00 p.m. Thursday, May 23

  1:00 p.m. Wednesday, May 22

  2:00 p.m. Thursday, May 23

  9:00 a.m. Thursday, May 23

  Thursday, May 23
  Turtle Bay Resort Connects With Its Customers With Einstein 1
  Learn how Turtle Bay Resort is using Einstein 1 to redefine hospitality and empower their teams to create highly personalized guest experiences.
  • Session Ended
    Wednesday, May 2211:30 AM - 11:40 AM CDT

    (4:30 PM - 4:40 PM GMT)

    Einstein 1 Experience (Campground, Level 3)
• https://www.salesforce.com/plus/experience/connections_2024/series/connections_2024_highlights/episode/episode-s1e16

  Yes

  Operations

  Healthcare and Life Sciences

  Data

  Informational/Overview/Introductory

  Yes

  Theater

  Health and Life Sciences (HLS)

  Healthcare and Life Sciences

  Agentforce Health

  Agentforce Health

  Yes

  Operations

  Available on Salesforce+

  Available on Salesforce+

  Session Summary by Einstein

  At Connections, Gordon Friesen shared the transformative potential of Life Sciences Cloud (launching in June) to enhance patient services. Anand Padmanaban from AbbVie's business technology solutions shared the success of their one PRM platform, which leverages Service Cloud, Health Cloud, Marketing Cloud, and Experience Cloud to provide a unified patient experience. Key metrics from their implementation include supporting over 150,000 new patients and delivering over 2.2 million personalized emails.

  <html><head /><body><p>• The one PRM platform developed by AbbVie has significantly improved patient enrollment, access to therapy, and adherence by providing a 360-degree view of patient data and personalized resources.</p><p>• Anand Padmanaban emphasized the importance of utilizing Health Cloud's out-of-the-box features to avoid unnecessary customizations and technical debt, enhancing the speed and efficiency of patient service operations.</p><p>• Future advancements in the one PRM platform focus on hyper-personalized patient support, with a substantial increase in patient interactions and the planned use of AI to further improve agent performance and patient outcomes.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187034852001UYJR

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187034852001UYJR">Report a Concern</a>

  Yes

  <a href="https://www.salesforce.com/plus/experience/connections_2024/series/connections_2024_highlights/episode/episode-s1e16">Watch now</a>

  12:00 p.m. Thursday, May 23

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22

  Thursday, May 23
  Elevating Pharma Engagement: AI’s Scalability
  Learn how Life Science Cloud leverages AI and data to scale engagement with both patients and HCPS from clinical to commercial. Ensure your communications finds the right people at the right time.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 2211:45 AM - 12:05 PM CDT

    (4:45 PM - 5:05 PM GMT)

    Theater 7 (Campground, Level 3)
• Yes

  Commerce

  Administrator

  Data

  Informational/Overview/Introductory

  Yes

  Roundtable

  Commerce

  Sessions are first come, first seated

  Agentforce Commerce

  Agentforce Commerce

  Commerce

  Learn from commerce professionals and peers about their data strategies and best practices.

  Learn about the latest developments for Salesforce Commerce and Data Cloud.

  Discuss emerging trends and use cases in commerce, and share tactics with peers across a variety of industries.

  Yes

  Visible

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22

  9:00 a.m. Thursday, May 23

  Thursday, May 23
  Exploring the Digital Advantage for Commerce Cloud
  Explore the future of commerce and Data Cloud in this interactive roundtable. Share data strategies, help shape our roadmap, and prioritize impactful use cases with our product, research and UX teams.
  Sessions are first come, first seated: Sessions are first come, first seated
  • Session Ended
    Wednesday, May 2211:45 AM - 12:45 PM CDT

    (4:45 PM - 5:45 PM GMT)

    Commerce Lodge Roundtable (Room W185, Level 1)
• Yes

  Commerce

  Developer

  Retail

  Intermediate

  Yes

  Theater

  Commerce

  Retail

  Agentforce Commerce

  Agentforce Commerce

  Yes

  Commerce

  Session Summary by Einstein

  The recent Salesforce conference showcased the impressive flexibility of Salesforce's Commerce Cloud, which enables businesses to choose from a variety of storefront solutions, such as composable pre-built storefronts or custom-built solutions, to best meet their unique use cases. VF Corp's successful unification of their multi-brand ecosystem on Salesforce is a testament to this flexibility, having integrated over ten brands across global markets with Commerce Cloud, Marketing Cloud, and Service Cloud, all connected by MuleSoft. This initiative has led to a 30% improvement in load times, resulting in higher conversion rates and revenue. The session also highlighted the future potential for VF Corp to incorporate innovative technologies like AI and the metaverse into their customer experiences, due to the solid foundation provided by Salesforce's suite of products.

  <html><head /><body><p>• VF Corp unified their diverse brand ecosystem using Salesforce's Commerce Cloud, achieving significant improvements in site performance and customer conversion.</p><p>• The integration strategy for VF Corp was facilitated by MuleSoft, which provided the necessary enterprise middleware for loose coupling between Salesforce's various clouds.</p><p>• Salesforce's Commerce Cloud offers the scalability and multi-brand, international capabilities essential for global enterprises like VF Corp to manage their digital presence effectively.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707186998517001UJ9s

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707186998517001UJ9s">Report a Concern</a>

  Learn how Salesforce B2C Commerce can unify brand experiences for enterprise retailers.

  Learn how to integrate multiple Salesforce products to power personalized customer experiences with clicks, not code.

  Determine how to choose when to go composable or when to use traditional ecommerce applications like SFRA.

  Yes

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22
  How VF Corp Unified a Multi-Brand Business with B2C Commerce
  Learn how VF Corp launched iconic brands leveraging SFRA, Composable Storefront, Commerce APIs, Marketing Cloud, and MuleSoft, enabling flexibility and unique branded experiences.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 2211:45 AM - 12:05 PM CDT

    (4:45 PM - 5:05 PM GMT)

    Theater 9 (Campground, Level 3)
• Yes

  Commerce

  Marketing

  Manufacturing

  Consumer Goods

  Artificial Intelligence

  Executive/Thought Leadership

  Yes

  Theater

  Sponsors

  Manufacturing

  Agentforce Commerce

  Agentforce Commerce

  Agentforce Revenue Management

  Commerce

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187027820001Uav5

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187027820001Uav5">Report a Concern</a>

  Understand Visual AI for B2C Commerce

  See How Visual Configuration drives online and in-store sales

  Learn about Visual Discovery

  Yes

  Visible

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22
  How Visual Commerce Delivers for Commerce and Revenue Clouds
  Join to see examples of how Visual Commerce is helping Salesforce customers like TaylorMade, Louis Vuitton, Steelcase deliver incredible customer experiences that sell more manufacturers and brands.
  • Session Ended
    Wednesday, May 2211:45 AM - 12:05 PM CDT

    (4:45 PM - 5:05 PM GMT)

    Theater 2 (Campground, Level 3)
• https://www.salesforce.com/plus/experience/connections_2024/series/marketers_at_connections_2024/episode/episode-s1e11

  Yes

  Marketing

  Artificial Intelligence

  Intermediate

  Yes

  Theater

  Marketing

  Agentforce Marketing

  Agentforce Marketing

  Yes

  Marketing

  Available on Salesforce+

  Available on Salesforce+

  Session Summary by Einstein

  The session provided an in-depth look at how integrating AI with Salesforce's Marketing Cloud and Data Cloud can significantly enhance personalized customer experiences and drive ROI. An example was detailed, showcasing a journey of a company's use of Marketing Cloud to optimize email strategies, leverage AI for product recommendations, send-time optimization, and click and open predictions. The data-driven approach was underpinned by a simplified data diagram illustrating the seamless flow of information from store systems to Salesforce and the effective use of journey orchestration. Additionally, the session highlighted the importance of continuous testing and refinement in marketing strategies, underscoring the incremental improvements AI can bring to audience segmentation and overall campaign effectiveness.

  <html><head /><body><p>• A company's successful use of Salesforce's AI tools within Marketing Cloud resulted in significant growth in active email subscribers and e-commerce agreements.</p><p>• Over 600 data extensions within Marketing Cloud are managed effectively by a small team, emphasizing the efficiency of automation and rigorous testing.</p><p>• Future AI advancements in generative models, like Einstein AI, offer promising avenues to further personalize and optimize marketing communications at scale.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1706836532713001c7Or

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1706836532713001c7Or">Report a Concern</a>

  Master delivering personalized messages across channels with real-time data.

  Learn AI techniques for personalized customer experiences.

  Optimize automated systems for improved ROI with data and AI.

  Yes

  <a href="https://www.salesforce.com/plus/experience/connections_2024/series/marketers_at_connections_2024/episode/episode-s1e11">Watch now</a>

  4:00 p.m. Wednesday, May 22

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22
  Personalize with AI and Know Your Data to Improve ROI
  Learn how to deliver multichannel messages using real-time data and personalizing with AI to provide relevant customer experiences — all from a system that flows like a well-oiled automation machine.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 2211:45 AM - 12:05 PM CDT

    (4:45 PM - 5:05 PM GMT)

    Theater 4 (Campground, Level 3)
• Yes

  Marketing

  Artificial Intelligence

  Informational/Overview/Introductory

  Yes

  Roundtable

  Marketing

  Sessions are first come, first seated

  Agentforce Marketing

  Agentforce Marketing

  Marketing

  Explore generative AI’s role in autonomously creating marketing content and experiences.

  Discover how generative AI improves marketing efficiency and accuracy in various tasks.

  Learn how generative AI enhances personalized marketing through tailored content and experiences.

  Yes

  Visible

  11:00 a.m. Wednesday, May 22

  Wednesday, May 22

  9:00 a.m. Thursday, May 23

  Thursday, May 23
  Top Use Cases for Generative AI in Marketing
  Learn and discuss how generative AI can be applied in every day marketing to improve efficiency, accuracy, and personalization.
  Sessions are first come, first seated: Sessions are first come, first seated
  • Session Ended
    Wednesday, May 2211:45 AM - 12:45 PM CDT

    (4:45 PM - 5:45 PM GMT)

    Marketing Lodge Roundtable (Room W184, Level 1)

12:00 PM CDT - Wednesday, May 22

• Yes

  Small Business Owner

  Intermediate

  Yes

  Theater

  Salesforce Starter

  Salesforce Starter

  Salesforce Starter

  Yes

  Small Business Owner

  Session Summary by Einstein

  Today's session highlighted the capabilities of Pro Suite, a Salesforce product designed to help businesses foster lifelong customer loyalty by providing a connected, consistent, and personalized experience. The session underscored the importance of meeting customer expectations in an age where 80% of customers consider their experience with a company as important as the products or services offered, and 73% expect increased personalization as technology advances. The speaker showcased Pro Suite's ability to unify sales, service, marketing, and commerce teams through a single application powered by Data Cloud, featuring AI-driven functionalities like send time optimization for marketing emails. Attendees were also encouraged to participate in a free 30-day trial of Pro Suite to experience its benefits firsthand and provide feedback for a chance to receive a Starbucks gift card.

  <html><head /><body><p>• Pro Suite aims to address the challenges in customer experience management by offering a unified tool that consolidates customer data for more targeted and relevant interactions.</p><p>• The average marketer uses eight different tools, but Pro Suite's integrated approach promises enhanced productivity and better utilization of customer data.</p><p>• Attendees have an opportunity to explore Pro Suite's features through a free trial and contribute feedback to improve future Salesforce events and offerings.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187006158001Ufrb

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187006158001Ufrb">Report a Concern</a>

  Learn how to build trust and loyalty by turning customer service into a marketing engine.

  Use the power of the suites to create memorable experiences with marketing, sales, service, and commerce in a single app.

  Yes

  12:00 p.m. Wednesday, May 22

  Wednesday, May 22
  Build Lifelong Loyal Customers with Pro Suite
  Turn customer service into a powerful marketing tool by building trust and loyalty. Join us to learn how to create memorable experiences that keep customers coming back with Pro Suite.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 2212:00 PM - 12:20 PM CDT

    (5:00 PM - 5:20 PM GMT)

    Theater 6 (Campground, Level 3)
• Yes

  Marketing

  Data

  Intermediate

  Yes

  Breakout

  Data Cloud & Einstein

  Data Cloud

  Agentforce Marketing

  Yes

  Marketing

  Session Summary by Einstein

  The recent session provided a comprehensive overview of how companies are navigating data transformation challenges by leveraging Salesforce's Data Cloud and Einstein One platform. The discussion centered around creating personalized customer experiences by overcoming data fragmentation and integrating data from various silos into a unified customer profile. With a focus on real-world applications, panelists shared their journey of aligning organizational goals, selecting strategic use cases, and the importance of establishing a solid data foundation. The session also highlighted the significance of generative AI in enhancing operational efficiency and the role of trust and data governance in its implementation.

  <html><head /><body><p>• A strong data foundation is critical for leveraging generative AI effectively, ensuring operational efficiency, and maintaining trust.</p><p>• Panelists emphasized the distinction between organizational agreement and alignment, underscoring the need for alignment in driving successful data transformation initiatives.</p><p>• The session illustrated the transformative potential of Salesforce's Data Cloud in resolving identity fragmentation and enabling personalized customer experiences across various business departments.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1706836534723001cjiU

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1706836534723001cjiU">Report a Concern</a>

  Learn how Data Cloud unlocks trapped data to power personalized experiences across the enterprise.

  Learn how Data Cloud is a trusted data foundation for your business.

  Yes

  12:00 p.m. Wednesday, May 22

  Wednesday, May 22
  Data + AI + CRM + Trust: Kickstart Your Data Transformation
  Data Cloud unlocks trapped data and powers trusted AI. It makes every cloud better and more powerful. Learn how it can transform your business and improve all your customer relationships.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 2212:00 PM - 12:40 PM CDT

    (5:00 PM - 5:40 PM GMT)

    Breakout 2 (Room W179, Level 1)
• Yes

  Marketing

  Advanced Deep Dive

  Yes

  Theater

  Trailblazer (Marketing & Commerce)

  Data Cloud

  Agentforce Marketing

  Yes

  Marketing

  Session Summary by Einstein

  The session provided a comprehensive exploration of Data Cloud's technical capabilities, focusing on real-world applications and integration strategies. Attendees were guided through two case studies, one of which detailed the integration of Zoom registration data into Data Cloud, enhancing a pharma company's marketing efforts and patient support. The second case study addressed budget concerns by optimizing data cloud credit consumption through selective data unification, which resulted in a significant reduction of records processed. The session emphasized the importance of strategic data handling and showcased innovative solutions for integrating Data Cloud into existing martech stacks while maintaining budgetary constraints.

  <html><head /><body><p>• A pharma company successfully integrated Zoom registration data into Data Cloud for improved marketing and patient support, demonstrating the versatility of Salesforce products in solving business challenges.</p><p>• Selective data unification was implemented to reduce Data Cloud credit consumption by half, showcasing a cost-effective approach to data management for an online pharmaceutical company.</p><p>• The session outlined practical strategies for integrating various Salesforce products, including Marketing Cloud and Segment CDP, with Data Cloud to create efficient, personalized marketing campaigns while adhering to budget limitations.</p></body></html>

  https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187012547001Uk7j

  <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187012547001Uk7j">Report a Concern</a>

  Learn how Data Cloud is adaptable and configurable to solve diverse business challenges.

  Discover how the Data Cloud architecture can be configured creatively for productivity, efficiency, and cost consciousness.

  Get tips for how to approach integrating Data Cloud with third-party solutions.

  Yes

  11:00 a.m. Thursday, May 23

  12:00 p.m. Wednesday, May 22

  Wednesday, May 22

  Thursday, May 23
  Explore Technical Capabilities of Data Cloud
  Show technical use cases on how Data Cloud will help you solve your toughest data challenges with ease and speed.
  Session Summary by Einstein
  • Session Ended
    Wednesday, May 2212:00 PM - 12:20 PM CDT

    (5:00 PM - 5:20 PM GMT)

    Theater 5 (Campground, Level 3)