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Open List
  • Wed, May 22
Wed, May 22, 7 sessions

10:00 AM CDT - Wednesday, May 22

  • https://www.salesforce.com/plus/experience/connections_2024/series/connections_2024_highlights/episode/episode-s1e3
    Yes
    Marketing
    Yes
    Keynote
    Main Keynote
    Yes
    Marketing
    Available on Salesforce+
    Available on Salesforce+
    Session Summary by Einstein
    At Connections 2024, the Salesforce conference for commerce and marketing professionals, attendees were immersed in discussions about AI's transformative role in enterprise. The conference underscored Salesforce's commitment to becoming the top CRM provider, with projected revenues of $38 billion, and emphasized the company's ethical and philanthropic ethos, including the 1-1-1 philanthropic model. The event featured deep dives into product innovations like Data Cloud, Einstein CoPilot, and new capabilities in Commerce Cloud, revealing how these tools can unify customer data, streamline marketing efforts, and enhance customer experiences. The integration of AI across Salesforce products, including Slack and Tableau, was highlighted as a key driver for improving productivity and customer engagement.
    <html><head /><body><p>• Salesforce's growth and innovation have been fueled by a strong set of core values, including trust and philanthropy, with the company's 1-1-1 model making a significant impact through over $700 million in donations and extensive volunteer work.</p><p>• The introduction of Einstein CoPilot across various Salesforce clouds, including Marketing and Commerce, showcases the company's advancements in AI, enabling personalized customer interactions and efficient workflow automation.</p><p>• Integrations and enhancements in Tableau and Slack, powered by AI, are transforming data analytics and collaboration, providing real-time insights and facilitating more effective communication across enterprise teams.</p></body></html>
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707186773696001UfK1
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707186773696001UfK1">Report a Concern</a>
    Yes
    <a href="https://www.salesforce.com/plus/experience/connections_2024/series/connections_2024_highlights/episode/episode-s1e3">Watch now</a>
    10:00 a.m. Wednesday, May 22
    Wednesday, May 22
    Join Salesforce leaders to learn how marketers and digital leaders can build an AI enterprise with CRM + AI + Data + Trust.
    Session Summary by Einstein arrow-forward
    • Wednesday, May 2210:00 AM - 11:00 AM CDT
      (3:00 PM - 4:00 PM GMT)
      Keynote (Room W375, Level 3)

11:00 AM CDT - Wednesday, May 22

  • Yes
    Marketing
    Yes
    Broadcast
    Agentforce Marketing
    Marketing
    Available on Salesforce+
    Available on Salesforce+
    Yes
    Visible
    11:00 a.m. Wednesday, May 22
    Wednesday, May 22
    Unpack the big announcements to transform your AI enterprise, plus hear from customers and experts on putting Salesforce solutions to work.
    • Wednesday, May 2211:00 AM - 11:30 AM CDT
      (4:00 PM - 4:30 PM GMT)
      Salesforce+ Studio (Campground, Level 3)

12:00 PM CDT - Wednesday, May 22

  • https://www.salesforce.com/plus/experience/connections_2024/series/commerce_at_connections_2024/episode/episode-s1e4
    Yes
    Commerce
    Marketing
    Consumer Goods
    Artificial Intelligence
    Executive/Thought Leadership
    Yes
    Keynote
    Commerce
    Agentforce Commerce
    Agentforce Commerce
    Commerce
    Available on Salesforce+
    Available on Salesforce+
    The recent Salesforce conference showcased an array of innovations and launches within the Commerce Cloud ecosystem, emphasizing the commitment to overwhelming attendees with innovation. With thousands of feature releases and updates annually, Commerce Cloud is focused on delivering one-to-one personalization at scale, driven by customer expectations for highly personalized brand experiences. A collaboration with IDC highlighted the challenges faced by manufacturers in B2B commerce, emphasizing the need to replace outdated portals with engaging, conversion-focused platforms. The integration of Commerce Cloud with Data Cloud and CoPilot is transforming commerce experiences, allowing data and AI to operationalize unified customer profiles for enhanced segmentation, merchandising, and personalization, ultimately aiming to turn data and AI actions into substantial revenue for businesses.
    <html><head /><body><p>• Commerce Cloud's innovation delivers thousands of feature releases per year, aiming to provide deep personalization and engagement across B2B and B2C commerce platforms.</p><p>• Integration of Commerce Cloud with Data Cloud and AI through CoPilot is enabling businesses to operationalize data for improved customer experiences and revenue generation.</p><p>• New Commerce Cloud editions simplify the purchasing process, including Data Cloud credits and Einstein GPT credits, making it easier for customers and partners to access and benefit from the platform's capabilities.</p></body></html>
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1706836533453001c4dh
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1706836533453001c4dh">Report a Concern</a>
    Learn how data and AI can unlock revenue and productivity.
    Learn how a unified customer experience flows between touchpoints.
    Discover the newest Commerce Cloud innovations.
    Yes
    Visible
    <a href="https://www.salesforce.com/plus/experience/connections_2024/series/commerce_at_connections_2024/episode/episode-s1e4">Watch now</a>
    12:00 p.m. Wednesday, May 22
    Wednesday, May 22
    Join us for groundbreaking innovations designed to help any business quickly increase sales and reduce costs by activating commerce on the #1 AI Platform for Commerce.
    • Wednesday, May 2212:30 PM - 1:20 PM CDT
      (5:30 PM - 6:20 PM GMT)
      Keynote (Room W375, Level 3)

1:00 PM CDT - Wednesday, May 22

  • Yes
    Commerce
    Yes
    Broadcast
    Commerce
    Agentforce Commerce
    Commerce
    Yes
    Visible
    1:00 p.m. Wednesday, May 22
    Wednesday, May 22
    Dive into our latest Commerce Cloud innovations to learn how data and AI are transforming the commerce industry.
    • Wednesday, May 221:20 PM - 1:35 PM CDT
      (6:20 PM - 6:35 PM GMT)
      Salesforce+ Studio (Campground, Level 3)

2:00 PM CDT - Wednesday, May 22

  • https://www.salesforce.com/plus/experience/connections_2024/series/marketers_at_connections_2024/episode/episode-s1e1
    Yes
    Marketing
    Informational/Overview/Introductory
    Yes
    Keynote
    Marketing
    Agentforce Marketing
    Agentforce Marketing
    Yes
    Marketing
    Available on Salesforce+
    Available on Salesforce+
    Session Summary by Einstein
    The recent Salesforce conference showcased the transformative impact of AI, for example, highlighting Einstein Copilot for Marketing. This AI assistant is designed to enhance marketer productivity by generating complete campaign drafts from single prompts, ensuring efficiency and trust with the backing of the Einstein Trust Layer. Demonstrations emphasized how the Data Cloud's zero-copy partner network and new connectors empower marketers with access to a vast array of data, which is crucial for predictive insights and personalized customer experiences. Additionally, the session introduced Einstein Personalization, to help marketers lower total cost of ownership when using the interconnected tools effectively.
    <html><head /><body><p>• Einstein CoPilot's introduction to Marketing Cloud enables marketers to create campaigns quickly and confidently, using rich business data for personalization.</p><p>• Data Cloud enhancements provide marketers with an open and flexible ecosystem, facilitating access to structured and unstructured data for better forecasting and customer profiling.</p><p>• Einstein Personalization represents a significant leap in cross-enterprise personalization, driving more effective customer engagement and increased ROI.</p></body></html>
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1706836531697001c8XT
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1706836531697001c8XT">Report a Concern</a>
    Learn how to save time turning all your data into actionable customer profiles and analytics.
    Learn how to optimize engagement with AI across every step of the lifeycle.
    Learn how to increase loyalty with more relevant content and offers across every touchpoint.
    Yes
    <a href="https://www.salesforce.com/plus/experience/connections_2024/series/marketers_at_connections_2024/episode/episode-s1e1">Watch now</a>
    2:00 p.m. Wednesday, May 22
    Wednesday, May 22
    The most valuable marketing today spans the entire customer relationship, from awareness to advocacy. Learn proven marketing strategies for how to drive growth at every phase with trusted data and AI.
    Session Summary by Einstein arrow-forward
    • Wednesday, May 222:00 PM - 2:50 PM CDT
      (7:00 PM - 7:50 PM GMT)
      Keynote (Room W375, Level 3)

3:00 PM CDT - Wednesday, May 22

  • Yes
    Commerce
    Artificial Intelligence
    Intermediate
    Yes
    Breakout
    Sponsors
    Agentforce Commerce
    Agentforce Commerce
    Yes
    Commerce
    Session Summary by Einstein
    The 'Brand Loyalty through Conversational Commerce' session at the Salesforce conference delved into the evolving retail landscape, emphasizing the convergence of physical and digital channels and the need for harmonized customer experiences. Keynote speakers featured were Accenture Song, Retail Commerce Lead - Emily Fannon and Salesforce, VP Products Strategy & Ecosystem Commerce Cloud - Andy Peebler discussed how AI, particularly generative AI, is reshaping customer engagement, with real-world applications in companies like Gucci and Bricorama enhancing service and sales processes. Demonstrations of AI-powered tools like Taylor showcased the potential for predictive customer interactions, while data strategy and integration were highlighted as crucial for leveraging AI effectively. The session underscored the importance of aligning AI with human touchpoints to optimize customer journeys and drive loyalty in a multi-channel retail environment.
    <html><head /><body><p>• Generative AI is transforming customer interactions by predicting needs and providing seamless service, as evidenced by the AI-assisted tools implemented by Gucci for personalized customer service.</p><p>• The integration of AI into conversational commerce tools, as demonstrated by Bricorama, enables customers to receive expert advice and product recommendations online, improving satisfaction and confidence.</p><p>• A strategic approach to data is essential for the success of AI applications in commerce, allowing for more informed and effective customer engagement and operational efficiency.</p></body></html>
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187024043001UdLt
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1707187024043001UdLt">Report a Concern</a>
    Explore the current and future landscape of personalized retail experiences.
    Gain insights into conversational commerce and strategies for building brand loyalty.
    Discover Tailor, an AI digital human copilot curating customer experiences.
    Yes
    3:00 p.m. Wednesday, May 22
    Wednesday, May 22
    We’ll address how retailers build loyalty today and, in the future, and how technology, like Salesforce, make this engagement even more meaningful.
    Session Summary by Einstein arrow-forward
    • Wednesday, May 223:30 PM - 4:10 PM CDT
      (8:30 PM - 9:10 PM GMT)
      Breakout 1 (Room W178, Level 1)
 
 
 
 


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