The lines between tech and media continue to blur. Join industry leaders to learn how harnessing the explosion of data and activating it at scale with AI creates deeper connections with customers.
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Tech & Media Keynote: How Data + AI Are Reshaping the Future
, VP, Head of AI & Machine Learning, Workday
, Senior Director, Product Management, Salesforce
, SVP & GM, Communications & Media, Salesforce
, VP, Marketing, Salesforce
, EVP, Communications, Media & Technology Sector, Salesforce
Role: IT, Sales
Industry: Media and Entertainment, Technology
Product: Agentforce Marketing, Agentforce Media
Session Level: Intermediate
Available Now on Salesforce+: Watch now
- Tuesday, Sep 121:00 PM - 1:50 PM PDT(8:00 PM - 8:50 PM GMT)Keynote Room (Moscone West, Level 2)
Session Summary by Einstein: In this Dreamforce session, speakers discussed the importance of data and AI in driving customer experiences and business success. They talked about Salesforce's commitment to trust and data privacy, as well as how the company is building AI-powered applications to enhance customer experiences. The session also featured a discussion with Shane Luke, VP and Head of AI and Machine Learning at Workday, who shared insights on how Workday is leveraging AI and data to improve business operations and customer experiences. The session concluded with a demonstration of Salesforce's Media Cloud, an industry-specific product that helps maximize customer lifetime value, lower costs, and accelerate media & entertainment innovation. Gregorio Meza, Chief Data Officer and SVP of Advertising Tech at TelevisaUnivision, discussed how the company is exploring revenue diversification, leveraging automation and activating audience data to grow and drive monetization.
Key Takeaways by Einstein:
- •Salesforce can harness all of your data and activate it at scale with the power of AI across your sales, service, marketing, and commerce teams while maintaining trust.
- • Salesforce's Media Cloud is an industry-specific product built on top of Sales and Service Cloud, designed to help media and entertainment companies monetize across advertising, subscription, IP rights and licensing, and transactional content.
- • Media Cloud can help streamline and automate advertising sales to improve the productivity of sales teams.
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From thought-provoking sessions to hands-on workshops, Dreamforce equips you with the tools and knowledge to succeed."
Nadina D. Lisbon
CRM Enterprise Architect
NetApp
