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Commerce Keynote: Automate Growth with the #1 AI Platform
Learn how companies drive growth with commerce innovations that elevate merchant productivity, unlock service center revenue, automate sales reordering, and redefine business purchasing with AI.

, SVP, Product Management, Salesforce

, Global Head of IT Sales, Marketing & CRM Solutions, Pirelli

, SVP, Commerce Cloud & CMO, Retail & CPG, Salesforce

, Director, Product Management, Salesforce

, SVP, Product Management & GTM, Salesforce

, SVP & GM, Commerce Cloud, Salesforce

, SVP & Chief Digital Officer, Pirelli

Role: Commerce
Product: Agentforce Commerce
Available Now on Salesforce+: Watch now
  • Wednesday, Sep 139:30 AM - 10:20 AM PDT
    (4:30 PM - 5:20 PM GMT)
    Keynote Room (Moscone West, Level 3)
Session Summary by Einstein: In the Dreamforce session, Michael Affronti, SVP and GM of Commerce Cloud at Salesforce, discussed the importance of customer experience in the new era of commerce. He highlighted the significance of data and AI in creating personalized customer experiences. Affronti also introduced the new Commerce Cloud platform, which was named the number one commerce platform in the world for eight consecutive years. The platform is designed to fuel growth with trusted AI, personalize at scale with harmonized data, and sell on every customer touchpoint. Affront also showcased the Commerce Concierge for B2B customers, a tool that enables personalized digital experiences. The session concluded with the introduction of new innovations from Commerce Cloud, including Commerce Intelligence, Composable Storefront, and Generative Page Designer.
Key Takeaways by Einstein:
  1. • Salesforce's Commerce Cloud platform allows businesses to create personalized customer experiences, with features such as AI strategy, data strategy, and customer interaction tracking.
  2. • The new Commerce Cloud platform includes tools like Commerce Setup, Einstein Copilot for Merchants, and Return Insights for Order Management, which streamline the process of setting up an online store, optimizing business growth, and minimizing product returns.
  3. • The Commerce Cloud platform also includes features like Commerce Intelligence, Composable Storefront, and Generative Page Designer, which allow businesses to personalize their online storefronts, gain insights from harmonized data, and create AI-generated page designs.

From thought-provoking sessions to hands-on workshops, Dreamforce equips you with the tools and knowledge to succeed."

Nadina D. Lisbon

CRM Enterprise Architect

NetApp

Nadina D. Lisbon