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Supercharge Commerce Growth with Trusted Data and Gen AI
, Senior Director of Product Management, Salesforce
, Co-Founder / Co-CEO, Pimly
, CIO, Davis-Standard
Role: Commerce, Marketing, Administrator
Industry: Retail, Travel, Transportation, and Hospitality
Product: Agentforce Commerce, Agentforce Service
Session Level: Intermediate
- Wednesday, Sep 132:00 PM - 2:40 PM PDT(9:00 PM - 9:40 PM GMT)Room 2000 (Moscone West, Level 2)
- Thursday, Sep 1412:00 PM - 12:40 PM PDT(7:00 PM - 7:40 PM GMT)Room 2005 (Moscone West, Level 2)
Session Summary by Einstein: In this Dreamforce session, Mike Cain, Senior Director of Product and Commerce at Salesforce, discussed how the company is supercharging commerce growth with trusted AI. He highlighted the challenges many businesses face in activating their data and building brand relevance in the digital age. Mike also discussed the importance of AI in optimizing business processes and the struggle many execs face in deploying AI strategies efficiently. He emphasized the potential of generative AI to augment experiences and make data-driven decisions. The session also featured a discussion with Chris Eidt from Davis-Standard, who shared his company's journey in undergoing a massive digital transformation and the challenges they faced as well as opportunities. There was discussion around where does IOT fit into the similar Data + AI decisions. The session concluded with a demo of how data and AI can enable commerce intelligence (analyze, automate, act) to drive conversion across every channel.
Key Takeaways by Einstein:
- • The session highlighted the importance of data activation and building brand relevance in the digital transformation era, with a focus on driving growth and unlocking efficiencies.
- • The speakers discussed the challenges of deploying AI strategies efficiently due to disconnected data systems and the potential of AI to transform business processes and customer experiences.
- • The session also showcased the power of data and AI in driving commerce growth, with examples of how Salesforce's Commerce Intelligence can analyze, automate and personalize customer experiences, leading to increased conversions and revenue.
From thought-provoking sessions to hands-on workshops, Dreamforce equips you with the tools and knowledge to succeed."
Nadina D. Lisbon
CRM Enterprise Architect
NetApp
