Hear how this Commerce Cloud customer went headless with the Composable Storefront to minimize risk, unlock flexibility, improve website speed, and ultimately drive revenue growth.
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How to Maximize ROI and Minimize Risk of Headless Commerce
, Head of Digital Product, Sweaty Betty
, Senior Director, Product Management, Salesforce
, SVP Marketing, Tryzens
, Director, Product Marketing, Salesforce
, Lead Solution Engineer (HLS MedTech), Salesforce
Role: Commerce, IT
Industry: Retail, Consumer Goods
Product: Agentforce Commerce
Session Level: Introductory
- Thursday, Sep 142:00 PM - 2:40 PM PDT(9:00 PM - 9:40 PM GMT)Room 3016 (Moscone West, Level 3)
Session Summary by Einstein: In this Dreamforce session, the panel discussed how to maximize ROI and minimize risk with a headless commerce deployment. The panel included Eric Lessard, Lukas Meyer, Andrew Lawrence, Senior Director of Product Management at Salesforce, Alexandra Dinsdale from Sweaty Betty, and Kate Maszluch from Triss. They discussed the benefits of separating the front end from the back end system, which allows for greater flexibility and faster iteration on the storefront. They also highlighted the importance of operational efficiency and addressed common challenges such as unpredictable costs and scalability issues. The panel shared success stories from companies like Stoke and Sweaty Betty, who have seen significant increases in checkout conversion after adopting the composable storefront. They also emphasized the importance of strong engineering leadership, customer-centric design, and continuous testing and learning in achieving successful headless commerce implementations.
Key Takeaways by Einstein:
- • The session highlighted the benefits of a headless commerce deployment, emphasizing on maximizing ROI and minimizing risk, with real-life examples from Salesforce's Senior Director of Product Management, Andrew Lawrence, and Alex from Sweaty Betty.
- • The discussion revealed the significant improvements in site speed, conversion rates, and customer personalization achieved by Sweaty Betty after adopting the composable storefront, leading to a 25% reduction in bounce rate and up to 40% higher conversion rates on certain pages.
- • The session also emphasized the importance of strong engineering leadership, forward-thinking design, and taking everyone on the journey when transitioning to a composable storefront, as well as the potential for continuous innovation and growth once the foundation is set.
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