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Grow Loyalty with Personalized Commerce and Marketing
, Director Product Manager, Commerce Cloud, Salesforce
, VP, Product Marketing, Salesforce
, Sr. Manager, Retail Industry Advisor, Salesforce
Role: Commerce
Industry: Retail
Product: Agentforce Commerce
Session Level: Introductory
- Tuesday, Sep 1212:30 PM - 1:10 PM PDT(7:30 PM - 8:10 PM GMT)Room 2005 (Moscone West, Level 2)
Session Summary by Einstein: In this Dreamforce session, James Murphy, Ludivine Gaboriaud, and Neeraj Yadav emphasized the importance of data in driving business growth and customer loyalty. They highlighted how companies that leverage data effectively are growing faster than those who do not. The speaker also discussed the challenges of using data effectively, despite having access to vast amounts of it. They introduced Salesforce's solution to this challenge: the Data Cloud. This tool not only stores data but also connects and harmonizes it, providing a unified model for the e-commerce ecosystem. Neeraj also introduced Commerce Intelligence, a solution built on the Data Cloud that provides actionable insights for personalization and automation. The session concluded with a discussion with Krishnan Venkateswaran, CIO at Titan, a company that has successfully implemented Salesforce's solutions, demonstrating the real-world impact of these tools.
Key Takeaways by Einstein:
- • The session emphasized the importance of data in driving business growth, with companies that leverage data effectively growing faster than those that don't. This includes using data to drive customer experience, loyalty, and personalization.
- • Salesforce is working on a solution called Commerce Intelligence, which aims to provide a unified data model for the entire e-commerce ecosystem. This includes integrating data from all directions, generating actionable insights, and automating business processes based on these insights.
- • The session also highlighted the success of Titan, India's largest consumer lifestyle products company, in using Salesforce's CRM and Data Cloud to improve customer experience and engagement. This includes personalizing interactions based on individual customer data and automating processes like abandoned cart recovery.
From thought-provoking sessions to hands-on workshops, Dreamforce equips you with the tools and knowledge to succeed."
Nadina D. Lisbon
CRM Enterprise Architect
NetApp
