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Personalize Your Customer Relationships with Data Cloud
73% of customers expect brands to understand their unique needs. Learn how to unify customer data and drive personalized experiences with Data Cloud for Marketing and Marketing Cloud.

, Director of Marketing and Digital, Heathrow

, Product Marketing Manager, Salesforce

, Head of Marketing & Customer Engagement, Heathrow Airport

Role: Marketing, IT
Product: Agentforce Marketing
Session Level: Introductory
  • Tuesday, Sep 129:00 AM - 9:40 AM PDT
    (4:00 PM - 4:40 PM GMT)
    Room 2004 (Moscone West, Level 2)
  • Wednesday, Sep 1310:00 AM - 10:40 AM PDT
    (5:00 PM - 5:40 PM GMT)
    Room 2004 (Moscone West, Level 2)
Session Summary by Einstein: In this Dreamforce session, Andrew Lee from Salesforce's marketing cloud product marketing team, along with Meenal Varsani and Pete Burns from Heathrow Airport, discussed the power of Salesforce's Data Cloud in unlocking value from customer data. They highlighted how the Data Cloud can create a unified single profile view of each customer, enabling personalized and optimized marketing strategies. The team from Heathrow shared their journey of using Salesforce to overcome challenges related to data and personalization, and how they've used the platform to deliver tailored, real-time communications to their customers. They also shared their future plans for leveraging Data Cloud to further enhance customer experience and drive revenue.
Key Takeaways by Einstein:
  1. • Heathrow Airport is leveraging Salesforce's Data Cloud to create a unified profile view of each customer, enabling personalized experiences and optimizing marketing spend.
  2. • The Data Cloud has allowed Heathrow to move from a fragmented approach with multiple touchpoints and systems to a single system, delivering personalized communications using real-time information.
  3. • Heathrow's future strategy with Data Cloud includes enhancing upstream reach, driving digital revenue, improving additional experience, and focusing on a passenger-centric approach.

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Nadina D. Lisbon

CRM Enterprise Architect

NetApp

Nadina D. Lisbon