AI and data are fundamental to helping B2B marketers make smart decisions and do more with less. Learn how you can use Account Engagement and AI to align teams and supercharge your B2B strategy.
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Supercharge Your B2B Marketing with AI and Data
, Product Marketing Manager, Salesforce
, Senior Manager, Marketing Operations, Grammarly
, Director, Product Management, Salesforce
Role: Marketing
Product: Agentforce Marketing
Session Level: Introductory
- Thursday, Sep 149:30 AM - 10:10 AM PDT(4:30 PM - 5:10 PM GMT)Room 2004 (Moscone West, Level 2)
Session Summary by Einstein: In this Dreamforce session, Kelli Meador, a Senior Manager in Marketing Operations at Grammarly, shared how her small but mighty team leverages AI and machine learning to supercharge their B2B marketing efforts. She explained how Grammarly uses Salesforce's Account Engagement to align their marketing and sales teams, and to drive engagement with their campaigns. Kelli also demonstrated how Grammarly uses Einstein's predictive capabilities in their automations, and how they use their own AI tools to produce compelling, on-brand content faster. She highlighted the importance of data quality and integrity in training AI models, and emphasized that while AI is becoming an indispensable tool in marketing, the human touch remains crucial. The session concluded with a Q&A segment, where attendees asked about the implementation of AI tools, data quality best practices, and more.
Key Takeaways by Einstein:
- • Grammarly, a company at the forefront of AI and machine learning, uses Salesforce's Account Engagement to drive alignment between their marketing and sales teams, and to understand campaign successes when employing an account-based marketing strategy.
- • Grammarly leverages Einstein's predictive capabilities to quickly identify top accounts, sort prospects by likelihood to purchase, and determine if they are on target, under targeting or over targeting their prospects with content.
- • Grammarly uses B2B marketing analytics and Einstein together to understand their top-performing campaigns in terms of revenue, engagement, and ROI, allowing them to measure and optimize their campaigns and marketing.
From thought-provoking sessions to hands-on workshops, Dreamforce equips you with the tools and knowledge to succeed."
Nadina D. Lisbon
CRM Enterprise Architect
NetApp
