Sessions

Explore Dreamforce 2023 sessions.

View 1,500+ sessions by role, topic, or industry to see an example of what's to come at Dreamforce 2024.

Image Alt
Image Alt
Back to Session CatalogBack to Session Catalog
Elevate Your B2B Marketing with These Key Features
Your B2B customers’ needs are evolving, and we’re innovating to empower marketers to keep pace. Discover key features in Account Engagement that’ll maximize your B2B marketing.

, Senior Consultant, Rosetree Solutions

, Senior Director, Product Marketing, Salesforce

, Global Marketing Automation Manager & Community Manager, BrightDrop (GM)

, VP, Digital Transformation & Innovation, SaaScend

Role: Marketing
Product: Agentforce Marketing
Session Level: Introductory
  • Thursday, Sep 1411:30 AM - 12:10 PM PDT
    (6:30 PM - 7:10 PM GMT)
    Room 2018 (Moscone West, Level 2)
Session Summary by Einstein: In this Dreamforce session, Blake Miller, Senior Director of Product Marketing at Salesforce, discussed how to elevate B2B marketing with key features of the Salesforce platform. He emphasized the importance of account engagement and highlighted features such as sales emails and alerts, the Engagement History dashboard, lead scoring and grading, and personalization. He also discussed the role of AI in the platform, particularly with Einstein lead scoring and behavior scoring. The session also featured a panel discussion with Becka Miller, Shonica Mitchell, and Stephen Stouffer, who shared their insights on best practices, overlooked features, and recommendations for those just starting with Salesforce. They highlighted the importance of data governance, the use of AI, and the value of engagement studio programs.
Key Takeaways by Einstein: The session highlighted the importance of account engagement in B2B marketing, emphasizing the use of sales emails and alerts, engagement history dashboards, lead scoring and grading, and personalization of experiences. • The panelists discussed the use of AI in marketing, particularly in scoring and grading, and encouraged attendees to start exploring AI capabilities, even if they are not ready to fully implement it yet. • The session also emphasized the importance of integrating external tools and features, such as webinars, dynamic content, and automation rules, to enhance marketing efforts and improve campaign performance.

From thought-provoking sessions to hands-on workshops, Dreamforce equips you with the tools and knowledge to succeed."

Nadina D. Lisbon

CRM Enterprise Architect

NetApp

Nadina D. Lisbon