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What’s the “Big Idea”? Key Trends in Marketing
Losing sight of the big picture amid the daily marketing grind? Learn how hot trends like AI can impact your business, and which other trends may stay or fade.

, SVP, Market Strategy, Marketing Cloud, Salesforce

, VP Salesforce Data Cloud & MarTech, Astound Commerce

Role: Commerce, Marketing
Product: Agentforce Commerce, Agentforce Marketing
Session Level: Introductory
  • Wednesday, Sep 139:00 AM - 9:40 AM PDT
    (4:00 PM - 4:40 PM GMT)
    Room 2004 (Moscone West, Level 2)
Session Summary by Einstein: In this engaging Dreamforce session, Salesforce's Senior Vice President of Product Strategy, Marty Kihn, shared 20 of the biggest trends that are impacting marketers today. He emphasized the importance of understanding consumer needs and building trusted customer experiences. He also highlighted the importance of data and analytics in marketing, stating that the best investment a company can make is in analytics. Alongside Erika McGrath, Global VP Salesforce Data Cloud and MarTech at Astound Commerce, Kihn discussed the increasing importance of marketing in the C-suite, the need for businesses to be more open with their tech stack, and the value of organized data. Together, they touched on the role of AI in marketing, stating that while AI changes everything, it doesn't change how we think. The session was filled with humor and engaging anecdotes, including a trivia question about a Taylor Swift song and a discussion about the role of cats in marketing.
Key Takeaways by Einstein:
  1. • The session highlighted the importance of unified customer data and the role it plays in driving acquisition, retention, and unparalleled loyalty.
  2. • The speaker emphasized the need for businesses to view customer service as a part of marketing, focusing on the entire lifecycle of the product and the customer's experience.
  3. • The session also discussed the potential of generative AI in areas such as product descriptions and translations, emphasizing the need for human validation to ensure the outputs are on brand.

From thought-provoking sessions to hands-on workshops, Dreamforce equips you with the tools and knowledge to succeed."

Nadina D. Lisbon

CRM Enterprise Architect

NetApp

Nadina D. Lisbon