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Building a Data Culture for Business Impact
Join us to see how the journey to build powerful analytics unfolds to enable data-driven storytelling that helps the bottom line.

, Director, Business Intelligence, Texas Rangers Baseball

, Account Executive, Tableau, Salesforce

, Business Analyst, Texas Rangers

Role: Sales, Service
Product: Tableau, CRM Analytics
Session Level: Introductory
  • Wednesday, Sep 1311:00 AM - 11:40 AM PDT
    (6:00 PM - 6:40 PM GMT)
    Room 2000 (Moscone West, Level 2)
Session Summary by Einstein: In this Dreamforce session, David Carroll, who leads the Tableau relationship with Major League Baseball, discussed the importance of building a data culture for business impact. He was joined by representatives from the Texas Rangers, including Machelle Noel, Director of Business Intelligence, and Daniel Goldberg, a Marketing Analyst. The session covered the challenges of becoming a data-driven organization, the importance of avoiding assumptions and stereotypes, and the potential of AI in enhancing business operations. The Texas Rangers team shared their journey of using Tableau to create impactful dashboards and visualizations, which have helped them make data-driven decisions, improve fan experience, and streamline operations. They also highlighted the importance of executive buy-in, cross-departmental collaboration, and continuous learning in their data journey.
Key Takeaways by Einstein:
  1. • The Texas Rangers have successfully built a data culture that has led to significant business impact, with a focus on using data to enhance fan experience and drive operational efficiencies.
  2. • The team has leveraged Tableau to create impactful dashboards across various departments, from ticket sales to HR, leading to improved decision-making and cost savings.
  3. • The Rangers are looking forward to leveraging AI to further enhance their data analytics capabilities, with a focus on predictive modeling and analysis to optimize marketing spend and other business decisions.

From thought-provoking sessions to hands-on workshops, Dreamforce equips you with the tools and knowledge to succeed."

Nadina D. Lisbon

CRM Enterprise Architect

NetApp

Nadina D. Lisbon