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Preparing for AI: A Data Leader’s Perspective
Engage with global data leaders as they shed light on the evolution of their data programs to thrive in the AI era. Uncover their strategies, challenges, and future plans for AI integration.

, VP Salesforce Futures, Salesforce

, SVP Revenue & Analytics, Live Nation Entertainment, Inc.

, Head of Technology, RBC Wealth Management

Role: Data Analyst
Product: Tableau, CRM Analytics
Session Level: Intermediate
  • Wednesday, Sep 132:00 PM - 2:40 PM PDT
    (9:00 PM - 9:40 PM GMT)
    Room 2024 (Moscone West, Level 2)
Session Summary by Einstein: In this Dreamforce session, Mick Costigan, Vice President of Salesforce's Futures, led a discussion with two pioneering data leaders, Greg Beltzer from RBC, U.S. Wealth and Joe Taylor from Live Nation. They shared their experiences and insights on implementing AI in their respective businesses. Greg emphasized the importance of building trust in data before introducing AI, and how contextualizing AI within Salesforce has been key for RBC. Joe highlighted the importance of visualization in making analytics work at Live Nation, and how they've democratized data and insights across their organization. Both leaders agreed on the importance of starting with a problem to solve, rather than being led by the hype around AI. They also discussed the challenges of dealing with legacy data and the need for a rigorous approach to checking for bias in AI models.
Key Takeaways by Einstein:
  1. • The session highlighted the importance of building trust in data before implementing AI, with speakers sharing their experiences of starting with service use cases before moving to sales, and ensuring data is contextual and easily actionable for end users.
  2. • The speakers emphasized the need for transparency and understanding of AI models, explaining that while the 'black box' of AI can't always be fully understood, explaining the inputs and reasoning behind decisions can help build trust and acceptance.
  3. • The discussion also touched on the challenges of dealing with legacy and disparate data systems, and the importance of working backwards from high-impact opportunities when implementing AI, rather than trying to 'boil the ocean' with all available data.

From thought-provoking sessions to hands-on workshops, Dreamforce equips you with the tools and knowledge to succeed."

Nadina D. Lisbon

CRM Enterprise Architect

NetApp

Nadina D. Lisbon