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AI Spotlight: Become a Salesforce Certified AI Associate
Trusted AI is the future of business. Join us to learn about the new Salesforce certification focused on foundational skills in ethical and responsible handling of data as they apply to AI in CRM.

, Sr. Manager, Certification Development, Salesforce

, Credential Developer, Salesforce

Role: Commerce, Sales, Service
Product: Agentforce Sales, Einstein
Session Level: Introductory
Available Now on Salesforce+: Watch now
  • Tuesday, Sep 122:30 PM - 2:50 PM PDT
    (9:30 PM - 9:50 PM GMT)
    AI Landing (Moscone South, Lodge Village)
  • Wednesday, Sep 1311:00 AM - 11:20 AM PDT
    (6:00 PM - 6:20 PM GMT)
    Success Theater (Marriott, Yerba Buena Level)
Session Summary by Einstein: In the Dreamforce 2023 session, Salesforce introduced two new certifications, including the Salesforce AI Associate. The session, led by Melanie Wachs, Senior Manager of Certification Development at Salesforce, and Jennievee Huseman, project lead, highlighted the importance of AI in the tech industry and its increasing implementation across various sectors. The AI Associate certification is designed for individuals with foundational knowledge of Salesforce and the Customer 360, who are committed to driving success with AI and data. The certification exam covers AI fundamentals, AI capabilities in CRM, ethical considerations of AI, and data quality. The session also emphasized the importance of trust in AI and data, and the role of Salesforce's trusted AI principles in building that trust. The speakers also provided resources for exam preparation, including a landing page on Trailhead, an exam guide, and a trail mix aligned to the exam blueprint.
Key Takeaways by Einstein:
  1. • Salesforce has introduced a new certification, the Salesforce AI Associate, which focuses on the fundamentals of AI, its capabilities in CRM, ethical considerations, and the importance of data quality.
  2. • The AI Associate certification is designed for a wide range of individuals, from AI experts to those just starting to learn about artificial intelligence, and does not require one to be a data scientist.
  3. • Trust is a key aspect of AI implementation, and Salesforce's trusted AI principles are embedded throughout the AI Associate exam, emphasizing the importance of responsibility, accountability, transparency, empowerment, and inclusivity.

From thought-provoking sessions to hands-on workshops, Dreamforce equips you with the tools and knowledge to succeed."

Nadina D. Lisbon

CRM Enterprise Architect

NetApp

Nadina D. Lisbon