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Generative AI 101 for Retail
Join industry Trailblazers as we discuss how generative AI will revolutionize retail operations, scale real-time personalization, and unlock the ability to connect with shoppers in a whole new way.

, VP, Global Industry Advisors — Retail, Salesforce

, Customer Engagement Lead, Ahold Delhaize

, VP, Product Marketing, Retail & Consumer Goods, Salesforce

Role: Commerce, Marketing
Industry: Retail, Consumer Goods
Product: Einstein
Session Level: Intermediate
Available Now on Salesforce+: Watch now
  • Thursday, Sep 141:00 PM - 1:40 PM PDT
    (8:00 PM - 8:40 PM GMT)
    Room 2011 (Moscone West, Level 2)
Session Summary by Einstein: In this session, Gordon Evans, VP Retail and Consumer Goods and Alex Drinker, VP Retail Industry Advisors, discussed the potential of generative AI in retail. The speakers explained the concept of generative AI, which is capable of creating human-like text content, images, and even code. The speakers also discussed the process of using generative AI, which involves creating a prompt, enriching it with context, and feeding it into a large language model to provide a relevant response. The session highlighted the importance of having a human in the loop to review the AI-generated content before it is sent to the customer. The session also touched on the potential challenges and ethical considerations of using generative AI, such as ensuring inclusivity and avoiding bias. The speaker encouraged attendees to start with the customer experience and work backwards when implementing AI technology.
Key Takeaways by Einstein:
  1. • The session provided a comprehensive understanding of generative AI, explaining how it creates human-like text content, images, and even code, and how it can be applied in various industries, including retail and fast food.
  2. • The speaker emphasized the importance of grounding AI prompts with additional context to provide relevant responses to customer queries, and the need for human oversight in the AI process to ensure accuracy and appropriateness of responses.
  3. • The session also highlighted the potential challenges and ethical considerations in using generative AI, such as ensuring inclusivity, avoiding bias, and protecting brand identity, while also discussing the importance of starting with the customer experience and working backwards when implementing AI strategies.

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Nadina D. Lisbon

CRM Enterprise Architect

NetApp

Nadina D. Lisbon