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Modernize Your Manufacturing Commercial Operations
, Sr. Director, Industry Solutions & Strategy, Salesforce
, Solution Engineer, Salesforce
, CIO, Generac Power Systems, Inc.
Role: Operations, Sales
Industry: Manufacturing
Product: Agentforce Manufacturing, CRM Analytics
Session Level: Introductory
- Thursday, Sep 143:00 PM - 3:40 PM PDT(10:00 PM - 10:40 PM GMT)Room 2006 (Moscone West, Level 2)
Session Summary by Einstein: In this Dreamforce session, Mark Schmitz and Luna Hirose from Salesforce's industry solution team focused on manufacturing and automotive clouds, discussed transforming commercial operations and manufacturing. He highlighted the importance of understanding changing customer expectations and the challenges manufacturers face in staying ahead of the competition and keeping up with advancements in material science. Mark Schmitz also discussed the aging workforce, the importance of sustainability and social mandates, and the need to evolve business models. He introduced the concept of five levers that can change on the product side for manufacturers, moving from traditional product descriptions to recommended solutions. The session also featured Tim Dickson from Generac CIO, who shared his company's journey of digital transformation with Salesforce, emphasizing the importance of alignment and standardization. The session concluded with a demonstration of Salesforce's Manufacturing Cloud functionality.
Key Takeaways by Einstein:
- • The Dreamforce session focused on transforming commercial operations and manufacturing, with insights from Tim from Generac CIO and Mark Schmitz from Salesforce's industry solution team.
- • The session highlighted the importance of integrating all business data into Salesforce for a comprehensive view of the full book of business, enabling more accurate forecasting and strategic decision-making.
- • The upcoming features in Salesforce's Manufacturing Cloud, including an enterprise product catalog, enhanced pricing elements, and improved data and AI capabilities, were also showcased.
From thought-provoking sessions to hands-on workshops, Dreamforce equips you with the tools and knowledge to succeed."
Nadina D. Lisbon
CRM Enterprise Architect
NetApp
