- Ask the ExpertsBook a 1-to-1 appointment with a Salesforce expert to resolve product roadblocks, deepen knowledge, and learn new features.Lodge Village - Moscone West - Level 2
- Check Out Sales Cloud in Action at the CampgroundCampground is the perfect place to see Sales Cloud product innovations — with live product demos from Spiff, Revenue Cloud, partner relationship management, and more.Campground - Moscone North - Lower Level
- Connect with Salesblazers in the Sales LodgeVisit the Sales Lodge to join interactive roundtables, get hands-on in workshops, and connect with fellow members of the Salesblazer Community.Lodge Village - Moscone West - Level 2
- Data and AI Ask the ExpertsDo you have a burning question about Einstein or Data Cloud? Get 1-to-1 time with our data and AI experts. Dig into your unique use cases and learn how Data Cloud and Einstein fits into your business.Lodge Village - Moscone West - Level 2
- Deep Dive into Technical Content at AppExchange LandingJoin Salesforce experts and other ISVs to learn about how you can build AI apps on the Einstein 1 Platform. Get tips around navigating the security review process, Data Cloud, and more.Trailblazer Forest - Moscone West - Level 1
- Discover a Salesforce Solution for Every IndustryHead to the Industries Zone in the Campground to learn how to transform your industry with AI and connect with solution experts for your industry.Campground - Moscone North - Lower Level
- Discover How to Build Your First AgentSign up now to build your own autonomous Agent with an expert’s help at Dreamforce. See how quickly you can configure an Agent to start proactively supporting your employees and customers 24/7.Agentforce Launch Zone - Moscone West - Level 2
- Earn a Zig Plushie with Sales CloudTime to earn your stripes. Visit the Sales Lodge to learn how you can snag an exclusive plushie of Zig, the Salesblazer mascot. Come get ’em while supplies last.Lodge Village - Moscone West - Level 2
- Elevate Your Expertise and Get CertifiedGet certified at Dreamforce. Expand your knowledge and promote customer success. The AI Associate, Data Cloud Consultant, and AI Specialist exams are included with your pass. Secure your seat now.Marriott Marquis - Training and Certification Hub
- Get Hands-on in the Trailblazer ForestJoin fellow developers, admins, and architects to deep dive into Salesforce products with hands-on learning, technical sessions, and product demos.Trailblazer Forest - Moscone West - Level 1
- Get Hands-on with Well-Architected WorkshopsLearn Salesforce Well-Architected and get hands-on experience creating trusted, easy, and adaptable solutions in the Architect Vista. Go to Agenda Builder to add a workshops session to your schedule.Trailblazer Forest - Moscone West - Level 1
- Get started with Commerce in the CampgroundHead to the Campground to learn more about the latest commerce innovations and see live product demos and solutions.Campground - Moscone North - Lower Level
- Get Started with Tableau in the CampgroundNew to Tableau? Campground is the perfect place to start. Learn how Tableau helps you visualize, explore, and act on data.Campground - Moscone North - Lower Level
- Howard Street Giving Back with DF Gives & UCSF Benefit ActivationGet engaged with our hands-on giving-back activities and get inspired by how AI can bring out the best of humanity. Plus, learn more about how you can give back to the UCSF benefit.Dreamforest - Howard Street
- Interact with Salesforce Data Cloud InnovationLearn more about Data Cloud’s latest innovations through immersive demos and experiences in the Campground.Campground - Moscone North - Lower Level
- Join a Hands-on TrainingLearn by doing. Dive deep into technical learning by joining a hands-on training session at the Marriott Marquis. Go to Agenda Builder to add a hands-on training session to your schedule.Marriott Marquis – Yerba Buena Level
- Learn About Agentforce in the CampgroundLearn how to build and customize autonomous AI agents to scale your workforce. Here attendees can explore various agent use cases, see how to build agents, and engage with our product experts.Campground - Moscone North - Lower Level
- Learn from Experts in the Trailblazer ForestAttend expert-led architect track theater sessions to learn about the latest innovations for architects.Trailblazer Forest - Moscone West - Level 1
- Learn from Salesforce ExpertsLearn the latest admin solutions leveraging data, AI, and automation in the Trailblazer Forest.Trailblazer Forest - Moscone West - Level 1
- Make New Connections at International LoungeJoin us at the International Lounges: EMEA Lounge, Latin America Lounge, and Japan & Korea Lounge for a chance to connect, network, and unwind alongside peers and Salesforce experts.International Lounges – Metreon – Level 4 - City View
- Make New Connections with BraindateSchedule a peer-to-peer Braindate to drop some knowledge, get insights, and solve your biggest challenges.Lodge Village - Moscone West - Level 2
- Meet Peers in the Marketing and Commerce LodgesRelax in the Marketing & Commerce Lodge and connect with community and fellow Marketing Champions through interactive roundtables, workshops & more. Plus, book a 1-to-1 meeting with a product expert.Lodge Village - Moscone West - Level 2
- Network in the Partner LodgeEnjoy expert-led sessions, exclusive resources, and networking opportunities designed to boost partner growth. Don’t forget to pick up your special partner pin.Marriott Marquis - SOMA Room
- Network with Peers in the Service Cloud LodgeMeet Serviceblazers — customer service enthusiasts and industry experts around the globe at roundtables and braindatesLodge Village - Moscone West - Level 2
- Schedule a 1-to-1 Consultation at the Service Cloud LodgeBook your free 1-to-1 time with a Service Cloud product expert to capitalize on your Service Cloud investment and reimagine the customer experience.Campground - Moscone North - Lower Level
- See Marketing and Commerce in ActionDig deeper into how marketing and commerce use AI and data innovations to create lasting personalized relationships that promote revenue across the entire customer lifecycle.Campground - Moscone North - Lower Level
- See Marketing Cloud in Action in the CampgroundStop by the Campground to see the latest Marketing Cloud innovations through live demos and immersive activations.Campground - Moscone North - Lower Level
- See Service Cloud Innovation in Action in the CampgroundSee the latest Service Cloud innovations to help you deliver effortless experiences from first contact to final resolution on any channel.Campground - Moscone North - Lower Level
- Sign Up for a Workshop at the Service Cloud LodgeLearn how to provide effortless customer experiences on any channel from self-service to contact center and field service.Lodge Village - Moscone West - Level 2
- Take the Tableau AI Analytics AdventureWhere will data take you today? Complete three stops at the Tableau Launch Zone to earn an adventure pack and be entered to win a pair of Tableau custom kicks.Trailblazer Forest - Moscone West - Level 1
- Uncover AI Innovation at AI LandingHead to the Campground and stop by AI Landing to hear the latest AI innovations and inspiring customer success stories featuring influential CEOs and Time’s top 100 AI Innovators.AI Landing - Moscone North - Lower Level
- Unlock Your Inner Einstein to Win BigJoin the Einstein Challenge through the Salesforce Events mobile app to explore the latest innovations in Einstein AI and for a chance to win a pass to Dreamforce 2025.Einstein Launch Zone – Moscone West – Level 2
- Visit Developer GroveVisit Developer Grove to get hands-on with the developer AI sample app, solve puzzles, and crack coding challenges — and receive an exclusive Dreamforce hat (while supplies last).Trailblazer Forest - Moscone West - Level 1
- Visit the Admin MeadowVisit Admin Meadow to connect with fellow admins and learn the latest best practices for Salesforce admin success.Trailblazer Forest - Moscone West - Level 1
- Visit the Agentforce Launch Zone in Moscone WestLearn everything about Agentforce! Enjoy captivating theater sessions, expert-led Agent demos, and book an appointment to learn how to build your first Agent. Don’t miss this incredible opportunity!Einstein Launch Zone – Moscone West – Level 2
- Visit the Data Cloud Launch Zone in Moscone WestBrace yourself for hands-on activations and demos showing how Data Cloud will get the real-time insights you need to personalize every customer experience at every touchpoint.Data Cloud Launch Zone – Moscone West – Level 2
- Visit the Platform LodgeRelax in the Platform Lodge for Data Cloud, Einstein, MuleSoft, Tableau, App Dev, Security & Privacy while connecting with your community through interactive roundtables, workshops & more.Lodge Village - Moscone West - Level 2
- Visit the Platform Zone in CampgroundJump into exciting product innovations, hands-on demos, and connect with our product experts in the Platform Campground zones.Campground - Moscone North - Lower Level
- Visit the Slack Launch Zone in Moscone WestDive into more than 40 Slack theater sessions. Visit our Help Desk to answer all your Slack queries. Lastly, don’t miss out on the interactive AI Rocket Demo and so much more.Slack Launch Zone – Moscone West – Level 3
- Visit the Tableau Launch Zone in Moscone WestDiscover Tableau’s latest AI product innovations at the Tableau Launch Zone. See sessions, learn from experts, and get hands-on with Tableau Einstein.Tableau Launch Zone – Moscone West – Level 3
Activities
Can’t-Miss
Activities
Check out key experiences to discover the latest innovations, engage with product experts, and connect with peers.

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Schedule-basedactivities
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Dreamfest at the Giants Ballpark
Join Dreamfest, the official Dreamforce celebration and UCSF Benioff Children's Hospitals' Concert for Kids. Enjoy music, networking, and fun! Bring your badge, leave your bag. Doors open at 6 p.m.
Closing Reception ft. Benson Boone
Join us at the Closing Reception where Benson Boone will be taking over the Dreamforest stage to celebrate another successful Dreamforce!
Compassionate Communication in the Workplace
Being a compassionate communicator starts with being an active listener. Join the monastics and learn how to be a patient, nonjudgmental and caring colleague and leader.
Cultivating a Mindful Mind in the Age of AI
This session aims to build resilience and enable attendees to work harmoniously with AI, using it as a tool for enhanced decision-making and innovation while maintaining a balanced mental state.
Dreamforce Gives Volunteering: Seedling Planting
Join us in Dreamforce Gives on Howard Street to plant native seedlings with Literacy for Environmental Justice.
Dreamforce Gives Volunteering: Water Filter Assembly
Join us in Dreamforce Gives on Howard Street to assemble water filters with Wine to Water.
Embracing Self-Care Through Meditation
Join this session to discover tranquility and self-care techniques that rejuvenate the mind, reduce stress, and enhance overall wellbeing through guided meditation and mindfulness practices.
Howard Street Pop-Up Show ft. Brandi Carlile
Surprise! Come enjoy a pop-up performance at the Dreamforest stage by 11x Grammy Award-winning singer, songwriter, and producer, Brandi Carlile!
Howard Street Pop-Up Show ft. Vance Joy
Stop by the Dreamforest stage for a surprise pop-up performance by multi-platinum, award-winning singer and songwriter, Vance Joy!
Max the Mule’s 10th Birthday Celebration
Celebrate Max the Mule’s 10th birthday at Dreamforce with carrot-themed cupcakes, fun activities, and great company. Join fellow MuleSoft enthusiasts for an unforgettable celebration.
Meetup: Concert Buddies
Concerts are more fun with friends. Head to Dreamfest with other Trailblazers and skip the line to see P!NK and Imagine Dragons. Meet your concert buddies at 5:15 p.m. in Moscone West Lobby (Floor 1).
Meetup: Dreamfest with Soberforce
Sit with Soberforce at Dreamfest. We’ll gather in and around a section of the ballpark for anyone looking for sober-minded community as we rock out to Pink and Imagine Dragons.
Meetup: Dreamforce First-Timers
Is this your first Salesforce conference? Kick off your three days of learning by connecting with other first-time attendees and meeting established Trailblazers to make the most of the event.
Meetup: Start Your Day with Soberforce
Start your day with Soberforce for a little community and support focused on sober, sober-curious, nondrinking, or ally folks. Space is limited. We’ll keep the doors open until we reach capacity.
Mindful BYO Lunch
Take time for yourself and eat lunch with the monastics. We spend the hour with a warm welcome including sharing the five contemplations and a silent lunch. Bring your own vegetarian meal to enjoy.
Mindful Leadership Essentials
Explore the transformative power of mindful leadership to enhance decision-making and foster a culture of resilience and empathy within teams for effective, compassionate, and sustainable growth.
Morning Meditation
Join an Isha Foundation teacher trained by yogi Sadhguru for a guided mediation session, a simple yet powerful technique for one’s inner wellbeing, rooted in the timeless wisdom of the yogic sciences.
Morning Meditation Walk
Mindful walking is an ancient technique to help calm, rejuvenate and focus. Join the monastics of Blue Cliff and Deer Park Monasteries guiding you in this powerful practice.
Salesblazer Grab-and-Go Breakfast
Start your day with a quick and healthy breakfast in the Sales Cloud Lodge. Grab a bite to eat, mingle with peers, and enjoy the last day of Dreamforce.
Salesblazer Ice Cream Social
I scream. You scream. Salesblazers scream for ice cream. Stop by the Sales Cloud Lodge to grab your favorite cold and tasty treat, and snap a picture with Zig. You deserve it!
Salesblazer Keynote Watch Party
Join your peers in the Sales Cloud Lodge to kick off Dreamforce. Grab a seat, coffee, and a sweet treat to watch the keynote in style. There will even be a chance to snap a photo with Zig.
Salesforce Flow Meet and Greet
Calling all Flownatics. Mingle over “root beer flow’ts” at our Salesforce Flow and MuleSoft Meet and Greet. Meet the product team, share insights, and network with fellow enthusiasts. Don’t miss it!
Small Group Meditation
Join monastics trained by Zen Master Thich Nhat Hanh in informal mindfulness conversations and practices. The session is led by guides from Blue Cliff and Deer Park Monasteries.
Soberforce Happy Hour
Join us for the third-annual Soberforce Happy Hour. Close out Dreamforce with great mocktails, nibbles, music, and sober-minded community. RSVP at https://df24soberforce.splashthat.com/.
Soberforce Welcome Mocktails
Join Soberforce for mocktails at the official Dreamforce Welcome Reception — fun, inclusion, and community in support of sober, sober-curious, nondrinking, or ally folks. All are welcome.
Tea Celebration: Show Yourself Some Love
Close out the best Dreamforce yet by joining the monastics for a special tea celebration, including a guided meditation, learning why self-love should be your priority and simple steps to get there.
The Happiness Blueprint: Start Your Self-Care Journey
Discover the foundations of joy with “The Happiness Blueprint,” your guide to architecting a self-care routine that nurtures wellbeing and fosters lasting contentment.
Trailblazer Community Fun Run Meetup
Lace up your sneakers and join us for the annual Dreamforce Fun Run — or walk. Plus, score some exclusive runner’s swag. Meet us at 6:00 a.m. on Wednesday, Sept. 18, at the Ferry Building Marketplace.
Welcome Reception ft. Zedd
Join us at the Dreamforest stage on Howard St where none other than world-renowned DJ and music producer Zedd will help us kick-off the Welcome Reception!
Zen Encounter: Embrace Peaceful Relaxation
Join our monastics in a serene journey into mindfulness, where gentle techniques guide you to a state of calm, fostering inner peace and rejuvenating your mind, body, and spirit.
