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Admin Keynote: Succeed in the AI Era
Learn how to manage trusted solutions for the AI enterprise using data, AI, and automation. Join us to see live demos, product roadmaps, and tools to help you succeed.
Important: This session is first come, first seated. You do not have a reserved seat.

, Director, Product Management, Salesforce

, Lead Admin Evangelist, Salesforce

, Principal Systems Support Analyst, Liberty Mutual

, SVP, Technical Audience Relations, Salesforce

, Senior Director, Admin Relations, Salesforce

, Director, Product Management, Salesforce

Role: Administrator, Developer
Industry: Technology
Product: Agentforce 360 Platform, Einstein
Topic: Artificial Intelligence
Session Level: Beginner
Session Type: Keynote
  • Thursday, Sep 199:00 AM - 9:50 AM PDT
    (4:00 PM - 4:50 PM GMT)
    Moscone South, LL, Keynote Room
Session Summary by Einstein: Salesforce administrators have evolved from being virtually unrecognized over a decade ago to becoming pivotal in the tech industry's shift towards low code app development, creating a community that thrives on shared learning and growth. As the Salesforce platform has advanced, so have the roles of Salesforce admins, who now leverage AI, automation, and data to deliver trusted solutions and optimize organizational health. Recent innovations like Agentforce have revolutionized low-code app development by enabling conversational, adaptive applications orchestrated by AI, simplifying the building process for admins using familiar tools. Data Cloud has empowered admins to manage data across systems effectively, creating a single source of truth and connected user experiences, as demonstrated by Hurtigruten Expeditions' success in reducing abandoned carts and boosting sales.
Key Takeaways by Einstein:

• Salesforce admins have transformed into technology leaders, mastering the use of AI and automation to manage complex CRM solutions securely and efficiently.

• Agentforce marks a significant shift in low-code app development, allowing admins to build AI-orchestrated, conversational agents using existing Salesforce skills and tools.

• Data Cloud's integration capabilities have enabled admins to unify and govern data from multiple sources, leading to improved data quality and user experiences.

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With sessions and hands-on activities led by product experts, visionaries, and fellow Trailblazers, Dreamforce offers a deep dive into the latest in CRM + AI + Data + Trust.

Merlinda Lu

Salesforce Developer, IBM