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Achieve Data Protection and Management with Salesforce
Learn how to protect and manage your data with Salesforce. Secure vital data Salesforce Backup, reduce unnecessary data with Privacy Center, and offload inactive data with the new Salesforce Archive.
Important: This session is first come, first seated. You do not have a reserved seat.

, Senior Manager, Product Management, Salesforce

, Director, Product Management, Salesforce

, Product Manager, Salesforce

Role: Administrator
Product: Agentforce 360 Platform
Topic: Security
Session Level: Beginner
Session Type: Breakout
  • Tuesday, Sep 1712:30 PM - 1:15 PM PDT
    (7:30 PM - 8:15 PM GMT)
    Metreon AMC, L3, Theater 15
  • Thursday, Sep 192:00 PM - 2:45 PM PDT
    (9:00 PM - 9:45 PM GMT)
    Moscone West, L3, Room 3024
Session Summary by Einstein: The recent Salesforce conference session focused on the critical aspects of data protection and management, highlighting the rapid growth of data volume, which is expected to reach over 291 zettabytes by 2027. The session emphasized the challenges faced by organizations in safeguarding data amidst increasing privacy regulations and cybersecurity threats, and introduced Salesforce's suite of Trusted Services, including Salesforce Backup, Privacy Center, and the upcoming Salesforce Archive. Demonstrations showcased how these tools enable automatic backups, data minimization, and efficient offloading of inactive data to improve org performance, all while adhering to Salesforce's robust security policies.
Key Takeaways by Einstein:

• Salesforce Backup allows for automatic, scheduled backups and has recently introduced features like bulk restore improvements and advanced filtering with a query builder.

• Privacy Center enables organizations to manage privacy requests, consent forms, and data retention with new architecture, providing options to delete or mask data and manage files and attachments.

• The soon-to-be-released Salesforce Archive will help organizations improve performance by offloading inactive data, with features like archive policies and Salesforce Connect integration for viewing archived data within Salesforce.

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Merlinda Lu

Salesforce Developer, IBM