Commerce on Salesforce Product Roadmap: See Fast Value
Learn about the latest innovations in B2B and D2C Commerce, Payments, and Order Management that enable customers to drive more orders, more productivity, and achieve limitless growth.
Important: This session is first come, first seated. You do not have a reserved seat.
, Director of Product Management, Salesforce
, Product Management Director, Salesforce
, Product Management, Senior Manager, Salesforce
, Director, Product Management, Salesforce
, Director of Product Management, Salesforce
Role: Commerce
Industry: Technology
Product: Agentforce Commerce
Session Level: Beginner
Session Type: Breakout
Tuesday, Sep 171:00 PM - 1:45 PM PDT
(8:00 PM - 8:45 PM GMT)
Moscone West, L3, Room 3024
Thursday, Sep 199:45 AM - 10:30 AM PDT
(4:45 PM - 5:30 PM GMT)
Moscone South, LL, Content Pavilion, Stage 3
Session Summary by Einstein: The roadmap session unveiled several enhancements and innovations across the Salesforce Commerce Cloud, including unified commerce with easy set up and extensible capabilities powered by AI. Managed checkout, a highlight of the release, offers an out-of-the-box experience with one-click checkout and authentication for returning shoppers, coupled with native merchant services. The session also spotlighted the integration of AI and personalization into the shopping experience, leveraging Data Cloud and Agentforce to provide a harmonized view of customer data across service, sales, and marketing. Additionally, the introduction of bring-your-own-gateway payment options, such as Adyen and Stripe, and new express checkout options like link by Stripe and Amazon Pay, underscore the platform's commitment to flexibility and improved conversion rates.
Key Takeaways by Einstein:
• The new mini cart feature and managed checkout aim to significantly decrease cart abandonment rates and simplify the progression to checkout, enhancing the overall shopping experience.
• Data Cloud and Agentforce are set to revolutionize customer interaction by providing personalized shopping experiences and efficient service inquiries through generative AI.
• Salesforce continues to expand its payment ecosystem, allowing for seamless integration with popular gateways like Adyen and Stripe, and adding new express checkout options to facilitate easier transactions.
With sessions and hands-on activities led by product experts, visionaries, and fellow Trailblazers, Dreamforce offers a deep dive into the latest in CRM + AI + Data + Trust.
Merlinda Lu
Salesforce Developer, IBM
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