Accelerate Telecommunications Sales with Data and AI
Learn how a leading telecom uses the winning combination of Salesforce Customer 360, AI, and data to increase sales revenues while improving seller productivity.
Important: This session is first come, first seated. You do not have a reserved seat.
, Head of IT Sales Enablement. CRM, Marketing and Analytics, Telenor Norge AS
Session Summary by Einstein: The session delved into the transformative journey of a leading Nordic telco operator, Telenor, highlighting the legacy challenges of siloed stacks and the pressing need for agile, scalable, customer-centric solutions. Salesforce's Communications Cloud and Industry CPQ emerged as pivotal in revamping sales processes, optimizing lead-to-cash efficiency, and harnessing the power of AI and data for industry-specific innovation. The speakers shared their experience of implementing Salesforce solutions, emphasizing the importance of collaboration between IT and business units, and the significant reduction in manual sales processes. With the successful implementation of Salesforce tools, the telco has seen improvements in accuracy and efficiency, and looks forward to leveraging further advancements like Experience Cloud and AI with Agentforce.
Key Takeaways by Einstein:
• Salesforce's Communications Cloud and Industry CPQ played a critical role in transforming Telenor’s sales processes, leading to automation and improved efficiency.
• The inclusion of business users in the development process and the focus on accurate data and automated sales processes were key to the project's success.
• Looking ahead, the telco aims to integrate Salesforce's CPQ engine with Experience Cloud and explore possibilities with Agentforce to further enhance customer self-service and sales efficiency.
With sessions and hands-on activities led by product experts, visionaries, and fellow Trailblazers, Dreamforce offers a deep dive into the latest in CRM + AI + Data + Trust.
Merlinda Lu
Salesforce Developer, IBM
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