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Improve Trade Promotion Effectiveness
Trade spend remains one of the largest categories for consumer packaged goods. Hear how you can manage, optimize, and win in trade promotion planning with Consumer Goods Cloud.
Important: This session is first come, first seated. You do not have a reserved seat.

, Managing Partner, Corrao Group

, Solution Consultant - Trade Promotion Management, Salesforce

Role: Operations, Sales
Industry: Consumer Goods
Product: Agentforce Consumer Goods
Topic: Automation
Session Level: Beginner
Session Type: Theater
  • Wednesday, Sep 1812:15 PM - 12:35 PM PDT
    (7:15 PM - 7:35 PM GMT)
    InterContinental, L5, InterContinental Ballroom A
Session Summary by Einstein: The recent Salesforce conference session delved into the challenges and solutions for improving trade promotion effectiveness within the consumer goods industry, emphasizing the critical role of Salesforce Trade Promotion Management (TPM) in addressing these issues. Insights were shared on how companies like McKee Foods have leveraged Salesforce TPM to gain real-time visibility, optimize promotions, and improve ROI, with a focus on the importance of proper planning, integration, and adoption. Speakers highlighted the dissonance between growth expectations and reality for consumer goods companies, with a shocking 80% of executives dissatisfied with their revenue management strategies, underscoring the urgency for technological transformation.
Key Takeaways by Einstein:

• Salesforce TPM offers real-time visibility and the ability to measure the effectiveness of promotions at a granular level, which is crucial for planning successful future promotions.

• The implementation of Salesforce TPM has led to significant process changes for companies, moving from a reactive to a proactive approach in trade promotion, as evidenced by McKee Foods' transformation.

• Planning, integration, and company-wide adoption are essential for a successful Salesforce TPM journey, highlighting the need for clean data and cross-departmental collaboration.

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