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Aston Martin Creates a Winning Data Strategy with Partners
Discover how Aston Martin's relationship with Salesforce consulting partner Arlanis Reply is setting a new standard for data-driven decision-making in the automotive industry.
Important: This session is first come, first seated. You do not have a reserved seat.

, Partner, Arlanis Reply

, Head of Software Development & Integration, Aston Martin Lagonda

Role: Service
Product: Data 360
Topic: Data
Session Level: Beginner
Session Type: Theater
  • Wednesday, Sep 1811:30 AM - 11:50 AM PDT
    (6:30 PM - 6:50 PM GMT)
    Moscone West, L2, Room 2000
Session Summary by Einstein: The recent session shed light on the collaborative efforts between Salesforce and its consulting partners, focusing on the creation of winning data strategies. Emphasizing that over 44% of consulting partners are leading in data strategy initiatives, the discussion highlighted how this collaboration enhances customer engagement and adoption by 31%, leveraging partners' domain expertise and integrated use cases. Aston Martin's case study served as a prime example of how a unified data strategy, underpinned by Salesforce's ecosystem, can be brought to life, ensuring a dynamic partnership that drives success and innovation. The session underscored the importance of a tailored approach to selecting partners, the significance of starting with fundamental data strategies, and the iterative development of use cases to optimize business outcomes.
Key Takeaways by Einstein:

• Consulting partners play a pivotal role in Salesforce's data strategy, leading to a significant increase in customer engagement and adoption.

• Aston Martin's collaboration with Salesforce exemplifies the effective implementation of a data strategy, highlighting the value of partner expertise in the ecosystem.

• A clear, unified approach to data strategy and the importance of starting with core data modeling and business processes are essential for success in leveraging Salesforce's Data Cloud.

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Salesforce Developer, IBM