Hear candid discussion from early adopter clients about the realities of enterprise AI adoption, ethics, impacts on people and culture, and the importance of executive leadership.
Important: This session is first come, first seated. You do not have a reserved seat.
, Head of Digital Factory, MOL Group
, Head of Market & Sell portfolio, Enterprise IT, Ericsson
, Global Managing Partner, IBM
, Global Managing Partner, IBM iX – Customer Transformation Leader, IBM Consulting, IBM
Role: Operations, Service
Product: Einstein, Data 360
Topic: Artificial Intelligence
Session Level: Intermediate
Session Type: Breakout
Tuesday, Sep 172:15 PM - 3:00 PM PDT
(9:15 PM - 10:00 PM GMT)
Moscone West, L3, Room 3016
Session Summary by Einstein: The session underscored the evolving landscape of AI and its impact on leadership, innovation, and skills within organizations. A notable focus was placed on the six hard truths revealed by an IBM survey of over 3000 CEOs, shedding light on the necessity for creativity, the emergence of new roles, and the importance of customer experience innovation. As companies like Ericsson and the MOL Group shared their journeys, the conversation pivoted toward leveraging platforms like Salesforce to drive digital transformation, emphasizing the significance of data integration, partner ecosystems, and the delicate balance between customization and scalability. The session ultimately highlighted the critical nature of aligning technology investments with long-term strategic goals and fostering a culture conducive to embracing AI and generative AI.
Key Takeaways by Einstein:
• Over half of the surveyed CEOs are hiring for roles that didn't exist a year ago, indicating a rapid evolution of skills required in the workforce.
• The MOL Group's utilization of generative AI and platforms like Salesforce has led to a significant increase in profitability and customer personalization.
• Effective change management and a collaborative approach among C-suite executives are essential for successful AI adoption and digital transformation.
With sessions and hands-on activities led by product experts, visionaries, and fellow Trailblazers, Dreamforce offers a deep dive into the latest in CRM + AI + Data + Trust.
Merlinda Lu
Salesforce Developer, IBM
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