AI’s benefits will be realized in stages, not a “big bang.” We’ll focus on getting started and navigating key decisions to take you from idea to reality — while staying grounded in data and process.
Important: This session is first come, first seated. You do not have a reserved seat.
, Sr. Director, Salesforce Solutions, Publicis Sapient
, Sr Director, Salesforce Strategy, Data + AI, Publicis Sapient
Role: Marketing, Developer
Industry: Financial Services, Retail
Product: Einstein, Data 360
Topic: Artificial Intelligence
Session Level: Beginner
Session Type: Theater
Wednesday, Sep 181:00 PM - 1:20 PM PDT
(8:00 PM - 8:20 PM GMT)
Moscone North, LL, Campground, Theater 2
Session Summary by Einstein: During the conference, the focus was on demystifying AI, particularly for those new to the concept, emphasizing its integration within Salesforce, including the use of Data Cloud and Einstein features. The speakers stressed the importance of understanding AI's current state, managing expectations, and the significance of data quality and accessibility for successful AI adoption. They highlighted Salesforce's role in simplifying AI through dynamic grounding, which helps narrow down responses by applying context. Additionally, they provided practical guidance on starting with AI, from selecting use cases with readily available data to leveraging out-of-the-box Salesforce features for quick wins, and they underscored the necessity of continuous experimentation and adaptation to evolving AI capabilities.
Key Takeaways by Einstein:
• Salesforce's dynamic grounding is pivotal for democratizing AI, providing context to narrow AI responses and enhancing its practical application.
• Starting with AI should involve leveraging existing Salesforce use cases and features, ensuring data readiness, and engaging in iterative learning and adaptation.
• Continuous experimentation at work and personal levels with AI, like generative AI, is crucial for understanding its potential and driving successful implementation.
With sessions and hands-on activities led by product experts, visionaries, and fellow Trailblazers, Dreamforce offers a deep dive into the latest in CRM + AI + Data + Trust.
Merlinda Lu
Salesforce Developer, IBM
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