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One Education Cloud Org to Rule Them All with ODU
ODU is using Salesforce to bolster record-breaking recruitment and admission statistics. In this session, we dive deeper into how they completed this tech transformation on Education Cloud.
Important: This session is first come, first seated. You do not have a reserved seat.

, Account Director, Cloud for Good

, AVP for Student Experience, Division of Digital Transformation & Technology, Old Dominion University

Role: IT, Purchasing and Procurement
Industry: Education
Product: Agentforce Education
Session Level: Intermediate
Session Type: Theater
  • Thursday, Sep 199:00 AM - 9:20 AM PDT
    (4:00 PM - 4:20 PM GMT)
    Moscone North, LL, Campground, Theater 2
Session Summary by Einstein: At the recent Salesforce conference, a detailed exploration into ODU Global's transformative journey with Salesforce's Education Cloud was presented, showcasing how the institution leveraged this technology to enhance the student experience and operational efficiency. With the goal to double enrollment without doubling resources, ODU Global utilized Education Cloud, Experience Cloud, and Marketing Cloud to create a 360-degree view of students, automate multi-channel communications, and establish data-driven strategies. These strategic implementations have led to a 97% student satisfaction rate, with a significant military-affiliated student presence, reinforcing the institution's commitment to high-tech, high-touch education. The session highlighted the critical role of executive buy-in, the importance of a top-down approach in technology adoption, and the benefits of having a dedicated partner like Cloud for Good to navigate the complexities of CRM integration in the education sector.
Key Takeaways by Einstein:

• ODU Global's partnership with Cloud for Good resulted in a successful implementation of Salesforce's Education Cloud, enabling them to scale operations and move towards doubling their enrollment effectively.

• The institution achieved a single source of truth for student data and interactions through Education Cloud, leading to improved staff efficiency and a highly personalized student experience.

• By utilizing Marketing Cloud, ODU Global was able to create targeted communication journeys, optimizing engagement based on data analysis and student preferences, which was instrumental in their growth strategy.

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