Transforming Giving: AI and the Future of Philanthropy
Explore how pioneering humanitarian organizations harness the power of AI and data to revolutionize philanthropy. Learn how to drive donor engagement, optimize fundraising, and increase social impact.
Important: This session is first come, first seated. You do not have a reserved seat.
, CIO, OXFAM INTERMÓN
, Fundraising Manager, UNICEF
, SVP Philanthropy, Salesforce
Role: Administrator, Data Analyst, Operations
Industry: Nonprofit
Product: Agentforce Nonprofit, Data 360
Topic: Business as a Platform for Change
Session Level: Beginner
Session Type: Theater
Tuesday, Sep 173:00 PM - 3:20 PM PDT
(10:00 PM - 10:20 PM GMT)
Moscone West, L2, Astro Theater
Session Summary by Einstein: At the recent DreamForce panel on AI and the Future of Philanthropy, discussions centered around the transformative role of AI in the social impact sector, particularly in organizations such as Oxfamintermon and Unicef. Oxfamintermon is utilizing AI in three key areas: improving operational effectiveness, enhancing stakeholder experiences with tools like Einstein, and creating social impact with innovative projects like the green barrier in Sahel. Meanwhile, Unicef is leveraging AI to better understand and engage with its donor base, although they are proceeding cautiously with generative AI due to the sensitive nature of their work. Both organizations face challenges such as navigating European data protection laws, cost management, and ensuring the human element remains at the core of their missions.
Key Takeaways by Einstein:
• Oxfamintermon has successfully implemented AI to automate invoicing, enhance donor experiences, and measure the environmental impact of reforestation efforts in Sahel.
• Unicef is exploring AI to segment and engage its vast donor base more effectively, but maintains a cautious approach to generative AI to preserve trust and credibility.
• Both panelists emphasized the need for maintaining human connections and ethical considerations when integrating AI solutions in humanitarian work.
With sessions and hands-on activities led by product experts, visionaries, and fellow Trailblazers, Dreamforce offers a deep dive into the latest in CRM + AI + Data + Trust.
Merlinda Lu
Salesforce Developer, IBM
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