Data-Driven Marketing: Proven Strategies for Global Success
Discover how data transforms marketing with global success stories from Brazil to Germany. Learn proven strategies, tools, and best practices to optimize ROI and promote effective campaigns.
Important: This session is first come, first seated. You do not have a reserved seat.
, Global Head of Omnichannel Operations, Grunenthal
, Data Engineer Manager, Serasa Experian
, Senior Product Marketing Manager, Salesforce
, CDO at Serasa, Brazil, Experian
Role: Marketing
Industry: Financial Services, Healthcare and Life Sciences
Product: Agentforce Marketing, Data 360
Topic: Data
Session Level: Intermediate
Session Type: Breakout
Tuesday, Sep 173:30 PM - 4:15 PM PDT
(10:30 PM - 11:15 PM GMT)
Moscone West, L3, Room 3024
Session Summary by Einstein: The recent Salesforce conference session showcased innovative strategies for data-driven marketing, with a focus on the challenges marketers face in creating personalized customer experiences. As only 32% of marketers are satisfied with their use of customer data, the session highlighted the importance of leveraging technology like Data Cloud, Marketing Cloud, and AI to bridge the gap, as 94% of customers expect a personalized customter experience. Real-time data usage and the integration of various data sources, such as customer service data, were emphasized as key to effective marketing, and the session presented compelling customer stories from Grünenthal (Germany) and Serasa Experian (Brazil), demonstrating the successful application of Salesforce products to address these challenges.
Key Takeaways by Einstein:
• Marketers use an average of nine different data sources to personalize experiences, with customer service data emerging as the top tactic.
• Grünenthal shared insights on overcoming pharma industry challenges by leveraging Marketing Cloud and Data Cloud for omnichannel operations and personalized customer engagement.
• Serasa Experian in Brazil highlighted their use of Data Cloud and AI for hyper-personalization, resulting in significant increases in CTR and conversion rates.
With sessions and hands-on activities led by product experts, visionaries, and fellow Trailblazers, Dreamforce offers a deep dive into the latest in CRM + AI + Data + Trust.
Merlinda Lu
Salesforce Developer, IBM
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