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Road to Transformation: Salesforce’s Inside Story
Go behind the scenes to learn how Salesforce Professional Services is transforming Salesforce’s seller experience using industry knowledge, deep product expertise, and strategic alignment.
Important: This session is first come, first seated. You do not have a reserved seat.

, Client Partner, Senior Director, Salesforce

Role: IT, Operations, Sales
Product: Agentforce Revenue Management, Professional Services (Products), Data 360
Topic: Salesforce on Salesforce
Session Level: Intermediate
Session Type: Theater
  • Wednesday, Sep 181:30 PM - 1:50 PM PDT
    (8:30 PM - 8:50 PM GMT)
    Moscone West, L2, Room 2000
Session Summary by Einstein: The session, led by a seasoned Salesforce professional with 11 years at the company and a rare certified Technical Architect, focused on Salesforce's transformation of the seller experience, emphasizing the rapid adoption of technology and the technology stack fueling the lead-to-cash transformation. It underscored the challenges faced by Salesforce with its legacy systems in org 62, such as tech debt and siloed data systems, which hindered the seller experience and the need for a comprehensive overhaul using Salesforce products, including Data Cloud, MuleSoft, and Einstein. The transformation aimed to fully embrace Salesforce's own technology, improve customer interactions, and align with growth objectives. Key strategies for the transformation included a clear vision, a strong business case, and a flexible roadmap that responded to changing technologies and opportunities, ensuring alignment with corporate goals and a focus on user experience and change management.
Key Takeaways by Einstein:

• Salesforce is undergoing a significant transformation to enhance the seller experience by leveraging their own products, such as Data Cloud, MuleSoft, and Einstein, to address tech debt and system inefficiencies.

• The strategy for successful transformation includes an experience-led vision, a solid business case, and a flexible yet focused roadmap, emphasizing the importance of data strategy and change management.

• The transformation's success is measured by its impact on productivity, average contract value (ACV), cross-sell and upsell rates, and reduced deal cycle times, demonstrating Salesforce's commitment to continuous improvement and innovation.

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Salesforce Developer, IBM