How to Build Gen AI Content Guidelines for Your Business
See how your teams can use generative AI to create valuable and differentiated content, enhance human creativity, save time and money, and achieve better results more quickly.
Important: This session is first come, first seated. You do not have a reserved seat.
, Senior Manager, AI and Content Ops, Salesforce
, Director, Global Content Marketing, Salesforce
, Counsel, Global Marketing, Privacy & Communications Legal, Salesforce
Role: Marketing, Operations
Industry: Professional Services, Technology
Product: Slack, Einstein
Topic: Artificial Intelligence
Session Level: Beginner
Session Type: Breakout
Tuesday, Sep 171:45 PM - 2:30 PM PDT
(8:45 PM - 9:30 PM GMT)
Metreon AMC, L3, Theater 11
Session Summary by Einstein: The recent Salesforce session provided an insightful exploration into the construction of AI pipelines for businesses, emphasizing the importance of actionable strategies, data organization, and enablement. Attendees learned how Salesforce, leveraging tools like Einstein, Slack AI, and Tableau, enables teams to save significant time on tasks such as content creation and customer service, thereby driving efficiency and creativity. The session also underscored the necessity of ethical guidelines and human oversight in AI usage, ensuring trustworthiness and compliance. Moreover, the incorporation of global readiness strategies highlighted the session's commitment to fostering AI adoption that respects cultural and linguistic diversity.
Key Takeaways by Einstein:
• Salesforce's AI tools, including Agentforce and Einstein Copilot, are transforming content creation and customer engagement by giving back valuable time for more meaningful work.
• Ethical use of AI requires adherence to best practices in data management, legal compliance, and creative integrity, ensuring that AI serves as an assistant rather than a replacement for human ingenuity.
• Global readiness is crucial for multinational organizations, necessitating native speaker involvement and sensitivity to regional market nuances to ensure locally relevant and compliant content.
With sessions and hands-on activities led by product experts, visionaries, and fellow Trailblazers, Dreamforce offers a deep dive into the latest in CRM + AI + Data + Trust.
Merlinda Lu
Salesforce Developer, IBM
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