8:00 AM PDT - Tuesday, Sep 17
- YesITAutomotiveHerokuBeginnerBreakoutYesThe recent Salesforce conference session offered an in-depth look at Lamborghini’s groundbreaking customer experience journey, powered by Heroku and Salesforce. Lamborghini is leveraging connected devices and personalized experiences to engage customers in innovative ways, using Heroku to streamline development and focus on delivering unique features, such as real-time production updates through their customer app. Additionally, the integration of Salesforce Data Cloud will further elevate the customer experience by efficiently processing vast amounts of data from connected vehicles, unlocking actionable insights and enabling personalized engagement across multiple touchpoints.<html><head></head><body><p>• Lamborghini leverages Heroku's platform to focus on delivering exceptional customer experiences, free from the complexities of managing infrastructure.</p><p>• Salesforce's Data Cloud is pivotal in managing the vast data generated by connected vehicles, enabling more personalized and context-driven interactions.</p><p>• The session highlighted the importance of a seamless integration between Salesforce and Heroku, showcasing how luxury brands can drive innovation in customer engagement and service delivery.</p></body></html>Available on Salesforce+Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915853770001QwcVBuild exclusive, highly personalized experiences on Heroku and Data Cloud that drives customer engagement.Leverage Heroku and Data Cloud from the Einstein 1 Platform for a complete customer view from dealer (B2B) to customer (B2C).Use real-time, customer journey insights for white-glove experiences that strengthen relationships from B2B to B2C.Yes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915853770001QwcV">Report a Concern</a>BreakoutAvailable on Salesforce+This session is first come, first seated. You do not have a reserved seat.YesYesMoscone SouthMetreon AMCContent Pavilion<a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/it_at_dreamforce_2024/episode/episode-s1e29">Watch now</a>12:00 p.m. Wednesday, Sep 18Wednesday, Sep 188:00 a.m. Tuesday, Sep 17Tuesday, Sep 17See how Lamborghini's Unica app, built on Heroku, engages drivers in real time with seamless, digital in-car integration. Discover how collected data enhances Lamborghini's B2B2C model and ecosystem.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Breakout
- Tuesday, Sep 178:30 AM - 9:15 AM PDT(3:30 PM - 4:15 PM GMT)Metreon AMC, L3, Theater 11
- YesConsultantDesignerAgentforce 360 PlatformProductivityBeginnerTheaterYesWe are entering a new era of how we interact with technology, where our interactions are dynamic, personalized, and collaborative. The technology doesn’t just respond to us; it learns, adapts, and works alongside us. We’re moving toward connected systems, interfaces that mirror the dynamics of human conversation, and collaboration of humans and machines working together on shared outcomes. We’re introducing Salesforce Foundations: free for all Sales and Service Cloud customers EE and above. Salesforce Foundations brings together Sales, Service, Commerce, and Marketing - the heart of the Customer 360. It's the foundation for AI and Agents. A live demo of an experimental AI feature called Generative Canvas was presented, showcasing its ability to analyze data, predict user needs, and prepare for meetings by aggregating information across Salesforce applications. There are 3 requirements for success: 1. Equipping AI to Succeed 2. Designing for Resilience 3. Embracing Experimentation<html><head></head><body><p>• Salesforce Foundations marks a significant product innovation, promising to streamline workflows and enhance decision-making across sales, service, marketing, and commerce applications.</p><p>• Generative Canvas, still in the experimental phase, illustrates Salesforce's commitment to leveraging AI to unify data and automate complex tasks, potentially transforming meeting preparations and other business processes.</p><p>• The session emphasized the importance of context, connected systems, and unified data for the success of AI, encouraging attendees to embrace experimentation and learn rapidly to keep pace with technological advancements.</p></body></html>Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915788477001QsGnGet an overview of how Salesforce is approaching the future of user experience and AI-first solutions.Learn how you might think about AI in your workplace.Learn what design principles and insights might influence how AI-first experience can come to life in organizations.Yes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915788477001QsGn">Report a Concern</a>TheaterThis session is first come, first seated. You do not have a reserved seat.YesYesTrailblazer ForestMoscone West8:00 a.m. Tuesday, Sep 17Tuesday, Sep 17What does it mean to build AI-first experiences? Learn how Salesforce is approaching the future of product design, how design insights influence outcomes, and how the work culture needs to evolve.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 178:30 AM - 8:50 AM PDT(3:30 PM - 3:50 PM GMT)Moscone West, L1 Forest, Redwood Theater
- YesCommerceAgentforce CommerceIntermediateTheaterYesAt the recent Salesforce conference, attendees were introduced to the robust capabilities of Commerce Cloud, which boasts 100% uptime during peak seasons, ensuring that e-commerce stores remain operational during critical sales events. The session highlighted the importance of trust and security in the Salesforce ecosystem, including the built-in features of the platform, such as the Einstein Trust Layer, that protect customer data. A case study featuring Siemens demonstrated how Salesforce's advanced solutions manage complex orders across multiple locations and shipping dates, showcasing the platform's ability to handle large-scale operations. Moreover, the session detailed innovations on Commerce Cloud's infrastructure, including Hyperforce and high scale services, which provide limitless capacity and optimized performance, to continue delivering unparalleled scalability to B2C, B2B, and D2C Commerce customers.<html><head></head><body><p>• Salesforce's multi-tenant cloud platform and automatic upgrades minimize service disruptions, providing a stable and secure environment for e-commerce.</p><p>• The introduction of Hyperforce and read-only clones allows for predictive demand-based auto-scaling and optimized read-only performance, preparing businesses for unexpected traffic surges.</p><p>• Salesforce's collaboration with Siemens on the B2B marketplace highlights the platform's ability to integrate complex ecosystems and product portfolios, delivering a simplified and customer-centric digital experience.</p></body></html>Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915688599001Q8rySee how Commerce Cloud delivers the most scalable e-commerce platform for every type of business.Hear how customers drive more volume and revenue with Commerce Cloud.Learn about upcoming innovations that will continue to deliver on trust and support scale.Yes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915688599001Q8ry">Report a Concern</a>TheaterThis session is first come, first seated. You do not have a reserved seat.YesYesMoscone West, Level 2Moscone West8:00 a.m. Tuesday, Sep 17Tuesday, Sep 17Hear from Salesforce trust experts on how you can optimize performance at scale, and learn about the latest enhancements that add to the high availability and performance of the Commerce platform.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 178:30 AM - 8:50 AM PDT(3:30 PM - 3:50 PM GMT)Moscone West, L2, Codey Theater
- YesServiceManufacturingAgentforce ManufacturingBeginnerTheaterYesThe recent Salesforce conference session focused on maximizing asset monetization and service lifecycle management, which are pivotal in the evolving customer-centric service models. Presenters from Salesforce and Siemens discussed the integration of Product Lifecycle Management (PLM) and Service Lifecycle Management (SLM) through the Teamcenter SLM for Salesforce app, highlighting its availability on AppExchange and the Siemens Accelerator marketplace. The session underscored the potential revenue opportunities that exist in servitization and asset monetization, using examples such as a manufacturer with 1 million assets in the market and the implications of effectively leveraging product and service data. The conversation also touched on the importance of bridging gaps between product knowledge and customer service to enhance first-time fix rates, reduce asset downtime, and improve customer loyalty.<html><head></head><body><p>• The integration of Siemens' Teamcenter SLM with Salesforce bridges the gap between product and customer data, enhancing service excellence and operational efficiency.</p><p>• Servitization presents a massive opportunity for revenue growth by monetizing assets throughout their lifecycle, as illustrated by the potential of $6 billion in revenue from 1 million assets over ten years.</p><p>• Understanding and effectively managing the asset as a persona is key to increasing first-time fix rates and customer satisfaction, ultimately driving additional service revenue.</p></body></html>Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915858686001Q5omYes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915858686001Q5om">Report a Concern</a>TheaterThis session is first come, first seated. You do not have a reserved seat.YesYesInterContinental8:00 a.m. Tuesday, Sep 17Tuesday, Sep 17Discover how Salesforce and Siemens join forces to fast-track servitization, fuel innovation, and boost manufacturing profitability to help you grow your aftermarket sales.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 178:30 AM - 8:50 AM PDT(3:30 PM - 3:50 PM GMT)InterContinental, L3, Union Square
- YesITOperationsHealthcare and Life SciencesPublic SectorAgentforce HealthData 360Customer RelationshipsBeginnerBreakoutYesThe Salesforce session on 'Trust and Security of Data and AI in Healthcare' provided an in-depth look at the challenges and opportunities within healthcare, highlighting the necessity for AI integration in payer services. Speakers emphasized industry pressures, such as rising healthcare costs, emerging competition, workforce shortages, and consumer demands, with only 26% of US adults feeling their insurer's customer experience meets their expectations. The session showcased how Salesforce's Health Cloud and AI products, including the Einstein Trust Layer, can assist in overcoming these challenges by improving efficiency and personalizing member engagement, with data suggesting AI adoption could significantly reduce admin costs by 13-25%, medical costs by 5-11%, and increase revenue by 3-12%. A live demo highlighted the Einstein Trust Layer's capabilities in protecting PHI and PII, ensuring data security and compliance within the AI-assisted contact center use case.<html><head></head><body><p>• Salesforce Health Cloud's AI features are poised to transform the payer landscape by providing solutions to industry pressures, including cost mitigation and enhanced customer experiences.</p><p>• The Einstein Trust Layer demonstrated during the session plays a crucial role in ensuring HIPAA compliance and safeguarding sensitive data within AI applications in healthcare.</p><p>• A customer panel with industry leaders reinforced the importance of a responsible AI framework and a collaborative approach between business and IT to effectively leverage AI in healthcare.</p></body></html>Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915848068001QwRaSee how payers are harnessing the power of AI and are learning to trust the Trust Layer.Discover how AI and data can connect information across your organization on an integrated platform with AI built-in.Yes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915848068001QwRa">Report a Concern</a>BreakoutThis session is first come, first seated. You do not have a reserved seat.YesYesInterContinental8:00 a.m. Tuesday, Sep 17Tuesday, Sep 17In this highly regulated environment, trusted data is critical. Hear how payers are learning to trust the Einstein Trust Layer and use Data + AI to bridge silos and improve operational efficiencies.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Breakout
- Tuesday, Sep 178:30 AM - 9:15 AM PDT(3:30 PM - 4:15 PM GMT)InterContinental, L5, InterContinental Ballroom C
- YesData AnalystData 360DataIntermediateTheaterYesThe session highlighted the transformative capabilities of Salesforce's Data Cloud in enabling marketers to provide connected experiences across the entire customer journey, from awareness to loyalty. Emphasizing the challenge of adapting to customer demands for personalization, the session demonstrated how Data Cloud can unify structured and unstructured data to create comprehensive customer profiles, thereby driving growth and increasing ROI by up to 45%. Innovations such as zero-copy integration, Data Cloud connectors, and generative AI for segmentation were discussed, showcasing the potential for efficiency and real-time personalization. The deep integration of Data Cloud with Tableau was also showcased, allowing for data exploration and immediate segment creation for targeted marketing efforts.<html><head></head><body><p>• Data Cloud's hyperscale data engine allows marketers to unify all customer data, leading to more personalized marketing moments and increasing customer lifetime value.</p><p>• New features like zero-copy integration and over 200 Data Cloud connectors enable the seamless use of data for real-time personalization across Salesforce Customer 360.</p><p>• Data Cloud's integration with Tableau and advancements in generative AI facilitate efficient segment creation and exploration of insights, enhancing marketing ROI.</p></body></html>Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915783737001Qsk6Yes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915783737001Qsk6">Report a Concern</a>TheaterThis session is first come, first seated. You do not have a reserved seat.YesYesMoscone West, Level 2Moscone West8:00 a.m. Tuesday, Sep 17Tuesday, Sep 17Learn how you can use Data Cloud to harness customer data, enabling teams to deliver impactful marketing journeys, optimize sales and service conversations, and boost productivity.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 178:30 AM - 8:50 AM PDT(3:30 PM - 3:50 PM GMT)Moscone West, L2, Data Cloud Theater
- YesMarketingMedia and EntertainmentAgentforce MarketingAgentforce MediaData 360DataIntermediateTheaterYesThe recent Salesforce conference highlighted the ongoing digital transformation journey of a major sports and entertainment organization, showcasing their innovative integration of Salesforce products, including Data Cloud, Marketing Cloud, and Sales Cloud, to enhance fan experience and unlock new revenue streams. The session revealed how the organization tackled data silos by leveraging a bidirectional connection between Salesforce Data Cloud and Databricks, resulting in a 147% increase in ticket central click-through rate through the use of Interaction Studio. The organization's approach to data integration has streamlined processes, improved efficiency, and allowed for more personalized fan engagement, all while addressing privacy concerns and maintaining a comprehensive view of customer interactions across various systems.<html><head></head><body><p>• The organization successfully increased ticket sales revenue by 147% through the integration of Salesforce Interaction Studio and is exploring further enhancements with Journey Builder.</p><p>• Salesforce Data Cloud played a pivotal role in resolving data silos, enabling real-time data exchange with Databricks and facilitating the creation of a unified Customer 360 view.</p><p>• Future plans include leveraging automated workflows for post-event surveys and creating personalized fan experiences, similar to a 'Spotify Wrapped', to build long-term brand affinity.</p></body></html>Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915883633001QWIgLearn how to integrate data from multiple channels to create a comprehensive view of each fan for personalized engagement.Discover innovative approaches to diversify income streams and drive sustainable revenue growth.Learn best practices for building effective loyalty programs to enhance fan engagement and retention.Yes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915883633001QWIg">Report a Concern</a>TheaterThis session is first come, first seated. You do not have a reserved seat.YesYesInterContinental8:00 a.m. Tuesday, Sep 17Tuesday, Sep 17Fans are a vital part of sports and entertainment organizations. Learn how to monetize data insights across to deliver next-gen fan experiences and create a single view of the fan with Data Cloud.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 178:45 AM - 9:05 AM PDT(3:45 PM - 4:05 PM GMT)InterContinental, L5, InterContinental Ballroom A
9:00 AM PDT - Tuesday, Sep 17
- YesAdministratorSalesManufacturingTechnologyExperience CloudAgentforce SalesDataBeginnerTheaterYesThe recent DreamForce session provided an insightful exploration into the ways data and AI can enhance partner relationships and revenue growth within the Salesforce ecosystem. Attendees discovered how leveraging Salesforce's CRM, along with Slack and Einstein AI, can create a more efficient and hospitable partner experience, akin to the warmth of a well-hosted home stay. The session showcased new functionalities like Partner Tracks, Pipeline Inspection, and the co-selling feature called Partner Connect that enables real-time collaboration between partner CRMs. A recent survey highlighted in the session found that 89% of selling organizations use partners, underscoring the importance of optimizing partner relationship management to drive growth.<html><head></head><body><p>• Salesforce's new enablement functionality, Partner Tracks, allows for personalized, outcome-based partner engagement and efficient scaling across multiple partners.</p><p>• Einstein AI can provide actionable insights and recommended actions directly within the CRM, ensuring data-driven decisions and enhancing partner collaboration.</p><p>• The co-selling feature presented offers a seamless integration between vendor and partner CRMs, fostering transparency and real-time updates on shared deals.</p></body></html>Available on Salesforce+Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915928993001QQB2Understand how to drive faster marketing, selling, and support by extending data and AI from your CRM to your PRM.See and hear how Sales Cloud customers are more productive with partners via PRM.Yes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915928993001QQB2">Report a Concern</a>TheaterAvailable on Salesforce+This session is first come, first seated. You do not have a reserved seat.YesYesCampgroundMoscone NorthMoscone West, Level 2Moscone West, Level 3Moscone West<a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/sales_at_dreamforce_2024/episode/episode-s1e34">Watch now</a>9:00 a.m. Tuesday, Sep 171:00 p.m. Thursday, Sep 19Wednesday, Sep 18Thursday, Sep 19Tuesday, Sep 173:00 p.m. Wednesday, Sep 18Uplevel partner selling and improve productivity. Learn how to infuse the partner sales process, from enablement to close, with context rich data and trusted AI so partners can close more deals fast.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 179:00 AM - 9:20 AM PDT(4:00 PM - 4:20 PM GMT)Moscone North, LL, Campground, Theater 1
- YesFinance and AccountingSalesAgentforce SalesAutomationBeginnerTheaterYesThe Dreamforce session focused on the transformative impact of Salesforce Spiff, a solution designed to automate commission calculations, thereby reinstating trust within organizations. The speakers highlighted compelling statistics, such as a 44% improvement in employee performance and a 79% success rate in achieving business objectives with proper incentive programs. They elaborated on the three main benefits of using incentive compensation management software: improved visibility, increased productivity, and enhanced accuracy, which can save significant amounts of time and reduce financial losses associated with human error in manual commission calculations. Through a live demonstration, the integration of Spiff with Salesforce was showcased, emphasizing its flexibility, real-time data connectivity, and ease of use for sales reps, managers, and executives alike.<html><head></head><body><p>• Salesforce Spiff's integration into the Salesforce ecosystem allows for real-time visibility and updates, directly affecting sales reps' motivation and decision-making.</p><p>• Automation of commission processes through Salesforce Spiff significantly reduces human error and the time spent on manual calculations, promoting scalability and growth.</p><p>• The session provided a practical demonstration of Salesforce Spiff’s capabilities, including its seamless data connectivity and the ability to customize commission logic with ease.</p></body></html>Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915927222001Q6fPLearn about the positive impact for the entire organization when implementing a sales commission software.Understand how Salesforce Spiff’s flexibility and connectivity make it the most trusted ICM solution on the market.Yes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915927222001Q6fP">Report a Concern</a>TheaterThis session is first come, first seated. You do not have a reserved seat.YesYesMoscone West, Level 3Moscone West9:00 a.m. Tuesday, Sep 17Tuesday, Sep 17Set up incentive compensation fast and stay adaptable with the ability to make changes on the fly. Eliminate manual errors between systems, maintain accuracy, and make one-off changes without worry.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 179:00 AM - 9:20 AM PDT(4:00 PM - 4:20 PM GMT)Moscone West, L3, Cloudy Theater
- YesHealthcare and Life SciencesAgentforce Life SciencesArtificial IntelligenceTheaterYesThe recent Salesforce conference session focused on leveraging AI to enhance patient access and care in healthcare contact centers, highlighting that 72% of patients prefer digital management of their healthcare and 55% of contact centers still rely on manual processes. The discussion emphasized the challenges of high call volumes and staffing shortages, with 64% of organizations struggling to cope, leading to longer patient wait times. Salesforce introduced a solution comprising a collection of products aimed at addressing industry pain points, including Agentforce, part of the Customer 360 platform, which uses MuleSoft to integrate data for a holistic patient view and Data Cloud for data unification, allowing for improved patient engagement and streamlined care delivery. Real-world applications were demonstrated, including Commonspirit Health's use of Health Cloud to centralize and optimize patient care, resulting in significant improvements in call resolution rates and reduced administrative burdens.<html><head></head><body><p>• Salesforce's Agentforce platform provides agents with assistive and autonomous capabilities, aiming to enhance the efficiency of healthcare contact centers while maintaining a human touch.</p><p>• Health Cloud's integration capabilities have enabled Commonspirit Health to achieve a 95% call resolution rate and significantly improve the ease of scheduling from the 26th to the 68th percentile.</p><p>• The session showcased how Salesforce's suite of tools, including MuleSoft and Health Cloud, can be leveraged to create a single-pane view for contact center agents, reducing complexity and improving patient care coordination.</p></body></html>Available on Salesforce+Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915849361001QGnhYes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915849361001QGnh">Report a Concern</a>TheaterAvailable on Salesforce+This session is first come, first seated. You do not have a reserved seat.YesYesMoscone West, Level 2InterContinentalMoscone West<a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/healthcare_&_life_sciences_at_dreamforce_2024/episode/episode-s1e11">Watch now</a>9:00 a.m. Tuesday, Sep 17Tuesday, Sep 17Discover how healthcare contact centers are evolving and the future of patient communication. Uncover new strategies and technologies industry leaders use to promote patient satisfaction and loyalty.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 179:00 AM - 9:20 AM PDT(4:00 PM - 4:20 PM GMT)Moscone West, L2, Room 2000
- YesOperationsSalesAgentforce SalesEinsteinProductivityIntermediateTheaterYesThe session provided a comprehensive overview of the latest innovations and features within Salesforce's Sales Cloud, particularly focusing on the enhancements in Enterprise and Unlimited editions over the past 6 to 12 months. Demonstrations highlighted how Sales Cloud customers have seen an average increase of 31% in sales revenue and a 32% increase in sales productivity by utilizing the full range of products. The session featured live demonstrations depicting how various roles within a sales team can leverage Sales Cloud tools like Sales Cloud Everywhere, Enablement, Sales Engagement, Opportunity Scoring, Einstein Conversation Insights, Maps Light, Forecasting and Pipeline Inspection. These tools collectively underscore Salesforce's commitment to driving sales growth and productivity through connected data and AI integration.<html><head></head><body><p>• Sales Cloud's comprehensive solutions cater to every stage of the sales cycle, contributing to significant increases in revenue and productivity for its users.</p><p>• Salesforce continues to innovate with features like the Cadence Builder 2.0 and Einstein Conversation Insights, enhancing customer engagement and enabling data-driven decision-making.</p></body></html>Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915919589001QlbeLearn about some of the new Sales Cloud innovations that now come included in our base editions.See a live demo of Sales Engagement, Einstein Conversation Insights, Forecasting, Pipeline Inspection, and more.Yes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915919589001Qlbe">Report a Concern</a>TheaterThis session is first come, first seated. You do not have a reserved seat.YesYesCampgroundMoscone NorthMoscone West, Level 3Moscone West8:00 a.m. Wednesday, Sep 189:00 a.m. Tuesday, Sep 17Wednesday, Sep 18Tuesday, Sep 17Are you making the most of your Sales Cloud investment? Learn about the latest innovations and features you have access to, like forecasting, call coaching, cadences, sales programs, maps, and more.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 179:00 AM - 9:20 AM PDT(4:00 PM - 4:20 PM GMT)Moscone North, LL, Campground, Theater 2
- YesAdministratorData AnalystTableauSuccess PlansIntro to SalesforceBeginnerTheaterYesThis session focused on the unveiling of Salesforce Success Plans for Tableau, emphasizing the Premier Success Plan's ability to enhance customer data and AI objectives. The presenters showcased the plan's personalized approach to customer onboarding and success, detailing one-on-one onboarding sessions, expert coaching, and support models designed to expedite issue resolution. A highlight of the session was the discussion of a Total Economic Impact Report, which found that customers experienced a 115% return on investment and a 95% reduction in issue resolution time with the Premier Success Plan. Additionally, the session highlighted upcoming features like success reviews and expert coaching in one-on-one and group formats, all aimed at fostering a deeper understanding of Tableau's capabilities and ensuring customer success.<html><head></head><body><p>• Salesforce's Premier Success Plan for Tableau includes personalized onboarding, expert coaching, and a dedicated support model, providing a comprehensive approach to customer success.</p><p>• Customers using the Premier Success Plan reported significant benefits, including a 115% ROI and a 95% reduction in time to issue resolution, according to an in-depth Total Economic Impact Report.</p><p>• The session introduced new features such as success reviews and expert coaching, which are part of Salesforce's commitment to continuous customer enablement and success.</p></body></html>Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915761289001QbCHYes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915761289001QbCH">Report a Concern</a>TheaterThis session is first come, first seated. You do not have a reserved seat.YesYesMoscone West, Level 2Moscone West9:00 a.m. Tuesday, Sep 17Tuesday, Sep 17Learn how to get the most out of your Tableau investment with insights from experts and exclusive Premier Success Plan benefits, including expedited support and training discounts.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 179:00 AM - 9:20 AM PDT(4:00 PM - 4:20 PM GMT)Moscone West, L2, Astro Theater
- YesAdministratorArchitectDeveloperEinsteinArtificial IntelligenceBeginnerTheaterYesIn a dynamic Salesforce conference session, the lead developer advocate provided practical insights into selecting the right large language model (LLM) for CRM applications, emphasizing the importance of speed, memory, and modality in the decision-making process. The Salesforce CRM benchmark was introduced as a tool for making data-driven decisions when choosing LLMs, with a live demonstration showcasing how to evaluate models based on task complexity, cost, and performance. The session highlighted real-world CRM use cases where LLMs can enhance personalization and problem-solving, such as drafting personalized emails, analyzing sentiment, and summarizing lengthy transcripts. Attendees were guided through a four-step process to identify the ideal LLM for their specific CRM use case, leveraging the benchmark's insights into accuracy, cost, speed, and trust and safety metrics.<html><head></head><body><p>• The three critical factors to consider when selecting an LLM for CRM are speed (inference speed), memory (context window size), and modality (types of inputs the model can handle).</p><p>• The Salesforce CRM benchmark facilitates an apples-to-apples comparison of LLMs, focusing on CRM-specific tasks and enabling evidence-based decisions for model selection.</p><p>• A model's performance should be evaluated not just on its 'smartness' or the latest trends, but on how well it aligns with the specific use case's requirements, including task frequency, complexity, and necessary modalities.</p></body></html>Available on Salesforce+Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915809616001QOBcLearn key differences in Language Learning Models (LLMs), like context window size, inference speed, and generation style.Get a solid framework to choose the best LLM for different situations to improve decision-making for admins and developers.Learn to compare models using the Salesforce CRM benchmark for accuracy, cost, and safety to select the best models.Yes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915809616001QOBc">Report a Concern</a>TheaterAvailable on Salesforce+This session is first come, first seated. You do not have a reserved seat.YesYesMoscone West, Level 2Trailblazer ForestMoscone West<a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/developers_at_dreamforce_2024/episode/episode-s1e15">Watch now</a>9:00 a.m. Tuesday, Sep 1712:00 p.m. Thursday, Sep 19Thursday, Sep 19Tuesday, Sep 17Tame the LLM landscape. We'll clarify key factors (context window size, speed) and present our new CRM benchmark for comparing accuracy, cost, and safety for practical model selection insights.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 179:00 AM - 9:20 AM PDT(4:00 PM - 4:20 PM GMT)Moscone West, L1 Forest, Developer Theater
- YesData AnalystTableauData 360Artificial IntelligenceBeginnerTheaterYesAt the recent DreamForce conference, the session on Tableau Agent AI analytics for Customer 360 offered attendees a comprehensive look into the transformative power of AI in business analytics. The presenters showcased Tableau Agent's capabilities in assisting users with data-driven decisions, featuring AI assistance for creating calculations, visualizations, and offering guidance on analytics best practices. Insights from the 'state of data and analytics' survey indicated that 91% of business leaders see generative AI as beneficial, a sentiment bolstered by a recent Bain report which indicated that 87% of companies are investing heavily in AI, with an average annual expenditure of $5 million. Demonstrations included the use of Tableau Pulse for monitoring important metrics, the seamless integration of predictive models from Data Cloud with Tableau, and the power of Tableau Agent to assist in data exploration and visualization.<html><head></head><body><p>• Tableau Agent enhances the analytics workflow by offering conversational AI capabilities via an assistive agent for analytics, allowing for a more intuitive and efficient data exploration process.</p><p>• Through the use of generative AI, Tableau Pulse provides business users personalized and proactive insights, crucial for effective decision-making.</p><p>• The session underscored the synergy between various Salesforce products, including Data Cloud and Einstein AI, to deliver a cohesive and powerful analytics experience.</p></body></html>Available on Salesforce+Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916139811001QqKyDiscover the key features to accelerate analysis with Einstein Copilot for Tableau.Learn how Einstein Copilot for Tableau can be paired with other Salesforce products.Yes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916139811001QqKy">Report a Concern</a>TheaterAvailable on Salesforce+This session is first come, first seated. You do not have a reserved seat.YesYesMoscone SouthMoscone West, Level 3Content PavilionMoscone West9:00 a.m. Tuesday, Sep 1710:00 a.m. Thursday, Sep 19Thursday, Sep 19Tuesday, Sep 179:00 a.m. Thursday, Sep 19Tableau Agent transforms the way you interact with data. Join us to see how integrating this AI assistant for analytics with your Salesforce toolkit accelerates your data journey.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 179:00 AM - 9:20 AM PDT(4:00 PM - 4:20 PM GMT)Moscone West, L3, Tableau Theater
- YesData AnalystData 360DataAdvancedTheaterYesSession Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915781888001QnhqYes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915781888001Qnhq">Report a Concern</a>TheaterThis session is first come, first seated. You do not have a reserved seat.YesYesMoscone West, Level 2Moscone West11:00 a.m. Thursday, Sep 199:00 a.m. Tuesday, Sep 17Thursday, Sep 19Tuesday, Sep 17Discover how Tableau Semantics transforms data management and analytics. Define metrics with custom models, deliver consistent insights across apps, and power AI with actionable insights.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 179:00 AM - 9:20 AM PDT(4:00 PM - 4:20 PM GMT)Moscone West, L2, Data Cloud Theater
10:00 AM PDT - Tuesday, Sep 17
12:00 PM PDT - Tuesday, Sep 17
- YesOperationsServiceAgentforce ServiceSlackProductivityBeginnerTheaterYesThis session focused on boosting service team efficiency using Service Cloud and Slack, addressing the growing complexities and expectations in customer service. It highlighted how they enable real-time expert collaboration, automates workflows, and reduces manual tasks—key as 65% of agents report increasingly challenging cases. Product managers showcased AI-driven features like AI summaries for Slack swarms, saving users an average of 97 minutes weekly, and new tools for knowledge creation and service console collaboration. Future innovations teased included deeper Slack-Salesforce integrations to minimize tool-switching and accelerate issue resolution.<html><head></head><body><p>• AI summaries in Slack can significantly reduce the time required for experts to catch up on service issues, leading to quicker problem resolution.</p><p>• New Slack Conversations component allows service agents to collaborate on cases directly within the Service Cloud console, enhancing productivity by reducing context switching.</p><p>• Upcoming innovations will integrate swarming solutions with Salesforce channels in Slack, featuring AI recap tabs and record overview tabs to further streamline service team collaboration.</p></body></html>Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915950555001QcnTLearn how to use Service Cloud and Slack for real-time collaboration and faster case resolution.Discover AI and automation strategies to help agents seamlessly handle complex cases without disrupting their workflow.See how Slack for Service Cloud creates a seamless workspace that boosts efficiency and strengthens customer loyalty.Yes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915950555001QcnT">Report a Concern</a>TheaterThis session is first come, first seated. You do not have a reserved seat.YesYesMoscone West, Level 3Moscone West12:00 p.m. Tuesday, Sep 17Tuesday, Sep 17Discover how Service Cloud and Slack boost productivity with a unified workspace for real-time collaboration and efficient request resolution. A big win for agents and customers.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 1712:30 PM - 12:50 PM PDT(7:30 PM - 7:50 PM GMT)Moscone West, L3, Cloudy Theater
- YesArchitectData AnalystTableauData 360DataBeginnerTheaterYesThe session highlighted the launch of Tableau Semantics, a new product aimed at solving common data challenges such as managing multiple data sources, ensuring data trustworthiness, and streamlining insights generation. Tableau Semantics serves as an abstraction layer, creating a consistent mapping of complex data into understandable business terms. During the presentation, practical demonstrations were given, showcasing how users from different roles can easily create semantic models within Data Cloud, generate SQL automatically, and consume these models across various tools including Tableau Einstein, ensuring a unified and trusted view of metrics like total annual sales. The session concluded with an overview of the semantic layer's architecture, emphasizing its native integration with Salesforce, Data Cloud, and the upcoming beta release, stressing the importance of a single source of truth and the role of AI in enhancing semantic model creation and query handling.<html><head></head><body><p>• Tableau Semantics aims to address fragmented data views and mistrust in data by providing a unified semantic layer for consistent business term mapping and data modeling.</p><p>• The semantic layer's integration with Data Cloud and Tableau Einstein allows for the behind the scenes creation of complex SQL queries and the reuse of models across different business scenarios and BI tools.</p><p>• The upcoming beta release of Tableau Semantics and its native Salesforce integration underscore its potential to streamline data governance and improve organizational data consistency.</p></body></html>Available on Salesforce+Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916131150001QRTtYes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916131150001QRTt">Report a Concern</a>TheaterAvailable on Salesforce+This session is first come, first seated. You do not have a reserved seat.YesYesMoscone West, Level 2Moscone West, Level 3Moscone West<a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/data_&_analytics_at_dreamforce_2024/episode/episode-s1e11">Watch now</a>2:00 p.m. Wednesday, Sep 1812:00 p.m. Tuesday, Sep 17Wednesday, Sep 18Tuesday, Sep 17Consistent and contextual enterprise knowledge is more important than ever. Learn about use cases of the semantic layer across Tableau and Data Cloud.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 1712:30 PM - 12:50 PM PDT(7:30 PM - 7:50 PM GMT)Moscone West, L2, Room 2000
- YesITAgentforce MuleSoftIntegrationBeginnerTheaterYesThe session provided a comprehensive overview of how MuleSoft and Sales Cloud can significantly accelerate value in M&A scenarios, addressing the prevalent challenge of disconnected applications within enterprises. With an average of 991 applications in enterprise environments and 72% of them being disconnected, the integration of MuleSoft and Sales Cloud offers a solution to streamline processes, automate data flows, and establish a single source of truth, which is crucial in time-sensitive M&A activities. The session highlighted the importance of an M&A-ready architecture and its role in future-proofing organizations for growth, AI integration, and subsequent M&A deals, emphasizing agility and the protection of data integrity through this transformation.<html><head></head><body><p>• MuleSoft and Sales Cloud integration enables enterprises to connect their disparate systems, creating a unified data model essential for efficient M&A activities.</p><p>• An M&A-ready architecture, as presented during the session, provides a plug-and-play pattern that allows for the quick and seamless integration of newly acquired companies, safeguarding data quality and enterprise integrity.</p><p>• The session underscored the strategic advantage of adopting an M&A-ready architecture, which not only facilitates immediate post-M&A integration but also sets a foundation for future growth and AI capabilities.</p></body></html>Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915892509001Qu0KLearn how to boost sales and accelerate growth with MuleSoft’s unified integration platform, API management and automation.Discover the main use cases for where MuleSoft adds value to your Sales Cloud implementation.Learn from our M&As experts how to get ready with MuleSoft and the Einstein 1 Platform.Yes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915892509001Qu0K">Report a Concern</a>TheaterThis session is first come, first seated. You do not have a reserved seat.YesYesMoscone West, Level 2Moscone West12:00 p.m. Tuesday, Sep 17Tuesday, Sep 17Optimize and scale M&As with MuleSoft and Data Cloud. Boost sales through integration and automation, build a strong sales data foundation, and enhance revenue management.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 1712:30 PM - 12:50 PM PDT(7:30 PM - 7:50 PM GMT)Moscone West, L2, Astro Theater
- YesArchitectData 360DataIntermediateTheaterYesThe recent session delved into best practices for asynchronous processing within the Salesforce platform, focusing on reliability, automation, resilience, and the Salesforce Well-Architected framework. The discussion highlighted the importance of validating use cases for asynchronous processing, the limitations inherent to Salesforce's multi-tenant architecture, and the need for efficient design to prevent resource hogging and to ensure fair usage across organizations. Strategies for large scale outbound integrations using platform events and robust middleware were recommended over asynchronous Apex, and the session emphasized the significance of monitoring asynchronous processes to quickly identify and address failures. The new decision guide on the Salesforce Architects website was introduced, offering in-depth insights on these topics and more.<html><head></head><body><p>• Asynchronous processing is not a catch-all solution and should be applied thoughtfully, considering Salesforce's multi-tenant architecture and platform limits.</p><p>• For large scale outbound integrations, the use of platform events and robust middleware is preferred to asynchronous Apex for better scalability and performance.</p><p>• Effective monitoring of asynchronous processes is crucial to detect failures promptly, using tools such as custom queries on the AsyncApexJob object and Salesforce's proactive monitoring alerts.</p></body></html>Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915674213001Qgk5Learn how to find and use the new Asynchronous Processing Decision Guide.Learn about the mechanisms within the Salesforce platform that can affect the scalability of Asynchronous Processes.Learn how to tell when transactions are truly asynchronous.Yes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915674213001Qgk5">Report a Concern</a>TheaterThis session is first come, first seated. You do not have a reserved seat.YesYesTrailblazer ForestMoscone West12:00 p.m. Tuesday, Sep 17Thursday, Sep 19Tuesday, Sep 179:00 a.m. Thursday, Sep 19Learn about key decision points and tradeoffs for asynchronous solutions. Walk through real-world scenarios, know when to use (or avoid) async tools, and find out what best supports your use case.Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Theater
- Tuesday, Sep 1712:30 PM - 12:50 PM PDT(7:30 PM - 7:50 PM GMT)Moscone West, L1 Forest, Redwood Theater


